Join this webinar to learn how leading brands are adapting to meet the needs of their customers in social media. Panelists include Dan Gingiss of Discover and Kristina Libby of Microsoft. Register here!
In the last six weeks of summer, there has been a lot of depressing news. The Malaysian Airline tragedy in the Ukraine, the Ebola virus outbreak, the conflict on the borders of Israel/Palestine, Iraq/ISIS, Ferguson, and the sad passing of Robin Williams. So maybe it is not too surprising that something that makes us feel good while doing good and is a little silly, like the ALS Ice Bucket Challenge, went wild on the social networks.
Most nonprofit organizations depend on the power of advocacy for their day-to-day survival. They don’t always call it “advocacy,” although fund-raising in the voluntary sector requires advocates on every corner. Pleading a cause directly remains a highly effective method of securing donations.
Marty Smith, an Internet marketer and startup entrepreneur, turned to the things he knew when he received a diagnosis of cancer: social media and crowdfunding to build a community and raise money for cancer research.