Recent Posts

Is a Downer News Cycle a Factor in the ALS Ice Bucket Challenge Success?

kanter
In the last six weeks of summer, there has been a lot of depressing news. The Malaysian Airline tragedy in the Ukraine, the Ebola virus outbreak, the conflict on the borders of Israel/Palestine, Iraq/ISIS, Ferguson, and the sad passing of Robin Williams. So maybe it is not too surprising that something that makes us feel good while doing good and is a little silly, like the ALS Ice Bucket Challenge, went wild on the social networks.
Is a Downer News Cycle a Factor in the ALS Ice Bucket Challenge Success?

Beyond Engagement: Making Advocacy Pay in Nonprofit Organizations

greykite
Most nonprofit organizations depend on the power of advocacy for their day-to-day survival. They don’t always call it “advocacy,” although fund-raising in the voluntary sector requires advocates on every corner. Pleading a cause directly remains a highly effective method of securing donations.
Beyond Engagement: Making Advocacy Pay in Nonprofit Organizations

Got Cancer? Start a Research Fund [PODCAST]

jkennedy93
Marty Smith, an Internet marketer and startup entrepreneur, turned to the things he knew when he received a diagnosis of cancer: social media and crowdfunding to build a community and raise money for cancer research.
Got Cancer? Start a Research Fund [PODCAST]

3 Reasons Why Content Marketing Doesn't Work for Associations

maddiegrant
Here are three reasons why content marketing in the for-profit world is different from content marketing in the association world, and why what works for them won’t work for most associations.
3 Reasons Why Content Marketing Doesn't Work for Associations