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What's the ROI of the Old Spice Guy?

By Maggie McGary • Posted: July 20, 2010

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5 Sizzling Marketing Campaigns

By Jenny Rothenberg • Posted: Oct. 25, 2017

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Old Spice, New Media - A Brilliant 'Mix'!

By Andy Hanselman • Posted: July 16, 2010

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Marketing in a Social Media World: You No Longer Control the Conversation. So What?

By Marcus Ruebsam • Posted: March 14, 2011

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Old Spice's Bizarre Ad Brings Home a Marketing Win

By Ranjani Raghupathi • Posted: Jan. 13, 2014

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How the Internet is Changing Story Telling, and How This Should Change Brand/Consumer Relationship

By Erik Posthuma • Posted: March 11, 2011

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In Online Marketing, Strategy is Still King

By Roger Pimentel • Posted: Aug. 6, 2010

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The Giddy Social Whirl: China and Spice

By Tia Fisher • Posted: July 16, 2010

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Marketing That Scores a Touchdown: The Best #SuperBowl XLVII Ads

By Jasmine Henry • Posted: Feb. 4, 2013

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8 Ways to Boost ROI from Social Media

By Eileen Brown • Posted: May 26, 2011

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Social media learnings from Old Spice

By Danny Whatmough • Posted: Aug. 10, 2010

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Engage Your Customers the Old Spice Way

By Alyson Button Stone • Posted: Nov. 6, 2011

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The market IS a Conversation - How Kotex is winning where Old Spice is not

By Robert Paterson • Posted: July 27, 2010

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Is @oldspice engaging with the social customer - PR or SCRM?

By Prem Kumar Aparanji • Posted: July 26, 2010

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Social Media Strategy: Grow Sales, Build Brand, or Both?

By Daniel Hindin • Posted: Aug. 17, 2010

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4 Strategies for Marketing Taboo Products

By Brian Hughes • Posted: March 20, 2015

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The Difference Between 2007 and 2010 in the Agency Battle for Social Media

By Josh Morgan • Posted: Aug. 25, 2010

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Do Influencers Still Matter in Social Marketing?

By Mac Ocampo • Posted: March 23, 2012

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The Real Value of Viral for Businesses

By Chris Horton • Posted: April 25, 2014

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Brands Should Be Friends with Brands on Social Media

By Christianna Giordano • Posted: Oct. 1, 2012