Twitter's Controversial Algorithm Changes: What They Mean for Your BusinessTwitter Vs. Facebook: Which One Is Better for Promoting Your Brand?3 Free Twitter Tools PR Pros Can't Live WithoutSocially Stephanie: Social Media for the Automotive Industry
- Content Marketing
When Your Customers Become Your Contributors: Brand Journalism Meets TraditionalToo Many Advertisers Are Talking, Not Enough Are ListeningEmotion Drives Behavior: 3 Brands Getting It RightNative Advertising: The New New Thing or a Race to the Bottom? [VIDEO]
Technology & Data
Data and Creativity at the Social Shake Up: Defining Your Data-Driven Social CampaignTalking Strategy and Data with Shannon Lee of Precision StrategiesNew IBM Study Reveals 3 Key Characteristics of the Most Successful CompaniesMinority Report: Confronting Privacy Issues in Big Data Gathering
- Tech & Innovation
- marketing automation
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Recap from the First-Ever Employee Advocacy SummitFormer IBM Senior Advisors Launch Brands Rising to Build Employee Advocacy ProgramsPerformance and Risk Management Through Social Media TrainingEmployee Advocacy Summit: Advocate Stories from the Field
- Customer Service
Join us September 15th in Atlanta for The Employee Advocacy Summit and learn how to unleash the power of your employees.
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Only 20% of UK adults admitted to having given though to what will happen to their social profiles after they die. And there was quite a divide in how they would want their profiles to be maintained.
I've discovered that there are things a lot more valuable than social media, blogs, digital marketing or the Web. I've stopped worrying about the number of followers I have, my bounce rate, the number of views on my websites or even the amount of "retweets" and "likes" I get.
Now, there’s proof that all this worry about information overload, message meltdown and attention crash is overinflated hyperventilating. A study out of Northwestern University finds that “very few Americans feel bogged down or overwhelmed by the volume of news and information at their fingertips and on their screens.”
Many people in India resist paying for online products through credit card (though many people are also there who do online transactions through credit cards). And, due to this reason, many e-commerce businesses failed to tap that hidden potential market.
Often, start-up e-commerce businesses direct all their marketing efforts to social media only. Social media marketing is great for a -start-up's initial marketing activities, but if it is supported by cost effective ‘Traditional Media’, it can boost the e-commerce start-up's marketing efforts and help in realizing early goals.