Online communities are ubiquitous in the digital landscape, providing opportunities for people to connect and learn from each other, to brainstorm, birth new ideas and to solve problems. But what makes a truly successful community?
Online community building skills come in handy whether you're using social networks, email lists or web forums to build relationships. Traction, or getting people engaged, is becoming the holy grail of social media marketing. We've compiled the following Rules of the Road, culled from our experience with clients. We hope that some of these rules help your online community building efforts.
"What type of community you should have depends on the goals for the community—whether it’s lead generation, customer loyalty, or awareness. But no matter what you community looks like, there are some simple ways to create a community that keeps your customers engaged with each other and your brand."