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online community building

October 06, 2015
Social media channels are great places to connect and engage with customers. The problem is that you don't own those communities. You don’t have a say in any design or functionality changes. And, what happens when everyone jumps ship for the newest and coolest social media network? You could be left with no community.
branded online customer community
August 22, 2014
It might seem impossible, or at the very least challenging, to create an online community that’s capable of being monetized into an extra stream of revenue for you or your business. But with easy community building platforms like Follr, online community building is as easy as 1, 2, 3! Here are five great ideas for building communities that can save and make you extra cash.
July 28, 2014
One of the first steps to building an online community is creating and implementing a community engagement strategy. As you build and grow, keep in mind these five hard and fast rules of community engagement.
July 17, 2014
When creating and building an online community it is important to put yourself in the members’ shoes and think about what he or she would want to gain from your community. Do they want knowledge? Connection? A quick laugh? In order to have an active and thriving group of members – or customers! - on your platform, it's best if your site fits into one of these five online community types.
August 26, 2011
Find out why Apple's success is not about their features being better than the competition. Learn how your B2B business can build your brand using the same community building approaches behind Apple's rise.
November 11, 2009
Absolutely...yes it is. You shouldn't even have to question it. I've launched six blogs since 2006, and the one thing I have learned from each one is that your blog is your voice. If it is a business blog, then it serves as your corporate voice. If it is a personal blog, then it is representative...
April 12, 2009
Twenty-eight weeks ago, I devoted this weekly roundup space to Jerry Bowles and Robin Carey for founding Social Media Today and creating moderated online communities that bring bloggers together. A lot has changed in six months, so I devote this roundup to what's going on with SMT and its...
February 01, 2009
Paul Chaney was nice enough to interview me recently for his upcoming book on social media marketing. One of the things we talked about was how companies that use social media need to align their goals with how their customers are using social media. Many companies want to use social media as a...
January 28, 2009
As some of you may know, this semester I'm teaching a course at Algonquin College on Web Media. We're talking about and doing everything from blogging to podcasting to social networking and anything else that falls under the Web 2.0 umbrella. What I love about this course is that though I was given...
January 06, 2009
I've only recently started reading the Novactif blog and it's in French so sadly it didn't make it onto our list of Five blogs you should read in 2009 , but perhaps we'll add it as a late sixth blog on this list. Just before Christmas, Frédéric Lopez wrote about the role that Facebook is playing in...