The sole reliance on Google for getting visitors to your site can leave your sales team vulnerable to shifts that occur in the digital arena whether due to your competitors’ efforts, an algorithm update or unforeseen obstacles. Generating a healthy stream of leads for your business requires a diversified marketing approach that includes Google optimization as well as other channel activities to support your new business goals. There are many tools available to help your business be found and to draw people to your site.
Blogging is an extremely useful tool that can help your business expand its online reach, build brand loyalty, generate leads, and increase website conversion. If, though, you feel that your blogging is bogging you down, re-tweak your approach by following this simple formula: (DEFINE+LISTEN+ADDRESS) X (SIMPLE+ CONCISE+RELEVENT) = BLOGGING SUCCESS
A LinkedIn Company Page gives your business an opportunity to showcase your products and services, as well as to seek out opportunities with millions of business professionals who are also consumers. With this kind of B2B and B2C reach, it’s no wonder LinkedIn dominates Twitter and Facebook for online lead generation.
Social media is playing an increasingly vital role in business marketing. Unfortunately, many small and medium-sized businesses (and a few large corporations) are not getting nearly as much out of their social media marketing efforts as they should be. In short, social media is proving to be a bust.