Recent Posts

The Many Hats of the Modern Online Marketer

Randy Milanovic
Modern online marketers have a lot of different hats to wear. For the best results, try them all on for size but don't be afraid to share a few of the jobs with your team as needed. Changing hats from time to time can give you a welcome fresh perspective and reinvigorate your motivations.
The Many Hats of the Modern Online Marketer

Growing Business: Marketing Isn't What It Used To Be

SueCockburn
Most of us know already that marketing isn’t what it used to be. But the question is, how is this knowledge impacting how we market our business? Are we relying exclusively on traditional marketing methods to build our brand? If we have a website and are on social media, are these helping or hindering our business? Ask yourself these 8 questions to get a sense of how you're doing.
Growing Business: Marketing Isn't What It Used To Be

Do You Need Online Marketing Therapy?

Randy Milanovic
A lot of behaviour theory is built on the assumption that we’ve learned all of the most important things as children. This acceptance of a pre-programmed way of thinking can cause us to make and repeat mistakes. Isn’t it time we start thinking again, in a different way?
Do You Need Online Marketing Therapy?

The Online Marketing Pop Quiz (You're Bound to Fail)

FeldmanCreative
You devour online marketing lessons. You feast on articles, reports, books, and eBooks. There’s a ton of information to take in, the rules change daily, and if you’re going to succeed with online marketing, you must master a good many practices, techniques and tools.
The Online Marketing Pop Quiz (You're Bound to Fail)

Why the Destination Marketing Organization Model Is Broken

gonzogonzo
Destination Marketing Organizations (DMO) are facing four key disruptors changing the travel industry landscape. Adapting their business model now means survival…
Why the Destination Marketing Organization Model Is Broken

The Inbound Marketing Guide to Shortening Your Sales Cycle

Kevin Jorgensen
The quarter is over. A great time to reflect on the sales cycle... which I did while doing a little fishing last week. How long is your typical sales cycle? Every sales person knows that there tends to be a direct correlation between the length of your sales cycle and the size of your deal. The bigger the deal the longer and more complex the selling process and the greater the objections you must overcome. But that doesn’t relegate the role of sales person to order taker waiting for a prospect to make up her mind.
The Inbound Marketing Guide to Shortening Your Sales Cycle

Why is (starting) Social Media so Hard for Small Businesses?

Susanna_Gebauer
Many businesses want to utilize social media, but only a fraction master it. The hardest part seems to be the process of breaking your company’s foot through the door. (Especially, if you are a small business.)
Why is (starting) Social Media so Hard for Small Businesses?

The Secret to Using the Best Keywords for Search

FeldmanCreative
No search, no amount of number crunching, magic tool, Google Alert, e-guide, e-book, e-mail, e-ticket, or all-knowing e-vangelist of SEO is going to give you the best keywords. The best keywords to use (or the best strategy to use for search) is uncovered here...
The Secret to Using the Best Keywords for Search

Why Online Brand Marketers Better Get an Interest in Pinterest, Fast

steve olenski
If you’re a marketer or advertiser specializing in online sales and are reliant on e-commerce to sustain your business and you’re not on Pinterest, to quote Kool & the Gang “Get Down On It.”
Why Online Brand Marketers Better Get an Interest in Pinterest, Fast

The Internet's Magic Business: Leveraging Memes in Social Business

DLawrence
Modern businesses have targeted online audiences to their site and blogs in order to successfully connect to their customers. The success of online marketing and strategic SEO practices demonstrates the power of the internet with a company's consumer base in order to sustain their dedication and interest in the company. One strategy that can appeal to this mass population is the popularity of internet memes.
The Internet's Magic Business: Leveraging Memes in Social Business