Even the tiniest company should probably have some kind of professional web presence. It’s just common sense - potential buyers do everything on the web these days, and you want them to be able to find you there
Last month I wrote about how your firm’s website is connected to the rest of your marketing initiatives. But what if you’re just getting started? What if you’re the underdog? You too can walk among the giants with the powerful slingshot of effective online marketing.
The customer of 2016 is on his way, and the fight for the online attention of customers has already begun. Your customers on social media are changing really fast. Managing social media networks, you might have already noticed that the requirements of the audience to products and services are rapidly growing. Mobile revolution accelerates the change in users’ behavior.
While many website owners make money through AdSense, that revenue is rarely as strong or consistent as it could be. In this post, Randy Milanovic outlines some of the shortcomings of the AdSense system.
Online marketing has become a wild animal. But you don’t have to be a gorilla to dominate. Nor do you have to go ape and do absolutely everything. However, you do indeed need to understand what’s working for the leaders of the pack.
Advertising Age's recent article, "Ad Blocking is a Growing Problem. What's the Fix?" addresses the thorny conflict between the needs of advertisers and the convenience of internet users. Basically, digital marketers need the ever-so-slim revenues that come from online advertising, while users don't want to be bothered by advertising.