Online marketing has become a wild animal. But you don’t have to be a gorilla to dominate. Nor do you have to go ape and do absolutely everything. However, you do indeed need to understand what’s working for the leaders of the pack.
Advertising Age's recent article, "Ad Blocking is a Growing Problem. What's the Fix?" addresses the thorny conflict between the needs of advertisers and the convenience of internet users. Basically, digital marketers need the ever-so-slim revenues that come from online advertising, while users don't want to be bothered by advertising.
AdWeek ran a piece yesterday on the brewing Twitter storm over T-Mobile’s new hashtag campaign designed to bash Verizon. The hashtag, #NeverSettleForVerizon has given birth to a number of Verizon testimonials on Twitter and much back and forth banter. It may be raining, but there is no real storm here.
Modern online marketers have a lot of different hats to wear. For the best results, try them all on for size but don't be afraid to share a few of the jobs with your team as needed. Changing hats from time to time can give you a welcome fresh perspective and reinvigorate your motivations.
Most of us know already that marketing isn’t what it used to be. But the question is, how is this knowledge impacting how we market our business? Are we relying exclusively on traditional marketing methods to build our brand? If we have a website and are on social media, are these helping or hindering our business? Ask yourself these 8 questions to get a sense of how you're doing.
A lot of behaviour theory is built on the assumption that we’ve learned all of the most important things as children. This acceptance of a pre-programmed way of thinking can cause us to make and repeat mistakes. Isn’t it time we start thinking again, in a different way?
You devour online marketing lessons. You feast on articles, reports, books, and eBooks. There’s a ton of information to take in, the rules change daily, and if you’re going to succeed with online marketing, you must master a good many practices, techniques and tools.
The quarter is over. A great time to reflect on the sales cycle... which I did while doing a little fishing last week. How long is your typical sales cycle? Every sales person knows that there tends to be a direct correlation between the length of your sales cycle and the size of your deal. The bigger the deal the longer and more complex the selling process and the greater the objections you must overcome. But that doesn’t relegate the role of sales person to order taker waiting for a prospect to make up her mind.
Many businesses want to utilize social media, but only a fraction master it. The hardest part seems to be the process of breaking your company’s foot through the door. (Especially, if you are a small business.)