"Gamification has lost its appeal," said serial entrepreneur Alex Haditaghi, CEO and founder of MoPals (OTCQB: PALS), a rare publicly traded startup and first-ever crowdsourced loyalty program. "While Yelp, TripAdvisor, and FourSquare have built multi-billion dollar businesses collecting customer reviews, those writing them get nothing in return, except a worthless badge." MoPals appeals to this fragmented market by becoming the first loyalty program to reward its members for their feedback and social media interactions.
One of the hottest KPI’s for hotels across the world right now is the number of online reviews on TripAdvisor. Hotel Managers are feverishly trying to generate online reviews through a multitude of tactics ranging from asking people flat out, to sliding in a mention in post-stay emails.