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Cross-channel sales, also known as web-influenced sales, are purchases that are touched by a digital channel but are not completed online. According to US data from Forrester, cross-channel sales are becoming increasingly important and are worth four times more in total than online sales alone. In fact, the analyst estimates that cross-channel sales will reach $1.8 trillion by 2018.
Much like offline conversations, Twitter is at it’s best when it’s not a one-way communication channel. Especially for any size business to be able to use lists and track or engage their prospects, it can be one of the most powerful tools you use. But in order to make it work, you have to engage. This poses a real challenge of sifting through the one billion tweets generated every two days to find the areas and people that matter to you.
While social media started out as a way to connect with friends, colleagues and neighbors, it has transformed over the past few years into a marketing and sales goldmine for brands. But the automotive industry has struggled to find ways to use social media to generate auto sales. However, Kelley Blue Book launched the Seller’s Toolkit, a collaborative online platform that can help private parties sell used cars.
It seems like a lot of companies don’t think about how we like to be sold to when selling to others? Just spamming your new (or established) network with promos and sales pushes feels a bit like a tourist walking through “Times Square.” For those that haven’t experienced it, think if every 5 steps you took someone was trying to get you to part with money for things that no one really wants.
The e-commerce market is growing bigger and bigger by the second, and with there being plenty of software readily available that helps us sell our products, it's hardly at all surprising that there has been a boom in online stores over the past few years.
Do you really know your customer? Another favorite brand of mine is confused, and with their confusion it has left me questioning if they received my order or not. Recently I received an email reminding me that my $10 rewards were awaiting its use. Things went downhill from there.
Those of us in the marketing, advertising space just love when we can append a catchy name to a given subject matter. Such is the case with "social proof." It has many definitions including "a psychological phenomenon where people assume the actions of others reflect correct behavior for a given situation."
The path to purchase is an extremely fragmented, nebulous trail from brand awareness to the transaction, wherever that may take place, and beyond (to loyalty or even evangelism). Consumers are becoming less and less predictable while gathering more control of the messages they're exposed to.
In October of 2012, Walmart said the company expects to meet its $9 billion online sales projection for the fiscal year ending January 2014; while not close to Amazon’s 62 billion in net sales, it is nearly double Walmart's 2011 online sales of $4.9 billion.