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organic reach

July 02, 2015
New research from British social media analytics company Locowise found that of the 5,000 brand pages they surveyed, 43.36% are now using Facebook advertising to boost reach – an increase of 503% on the same figures from April. The finding is one of a range of interesting insights in the latest Locowise report looking at what’s working on Facebook and how brands are adapting to the new Facebook environment.
More Brands Using Facebook Ads, Video Best for Organic Reach [Study] | Social Media Today
June 13, 2015
Facebook has announced an upgrade to their News Feed algorithm which will take into account time spent as a ranking factor when determining the reach of Facebook posts. What does this mean? The more time you spend reading something on Facebook, the more you're indicating that it's content you're interested in, a measure that will likely benefit one Facebook product in particular - Instant Articles.
Facebook Updates News Feed – ‘Instant Articles’ to Gain More Reach | Social Media Today
May 18, 2015
When it comes to Facebook brand pages, every discussion tends to center on organic reach. But have you stopped to consider that how good or bad your organic reach is may not really be worth the worry?
#BeTactical: Why Organic Facebook Reach Doesn't Matter; tacticalsocialmedia.org
April 29, 2015
This week started off with a question that I hear frequently, “How do we grow our fans & followers”, but this time the question came from a nationwide food manufacturer that is struggling to grow their social audience. The first question you have to ask yourself when you think about growth is who do you want your next fan/follower to be. In this case when I asked this question, the marketing team said we don’t really know who our target market is… and that is when I asked, “Who do you want to influence? “ This is a question that is very helpful when you think about social business & marketing in general!
April 15, 2015
Reach used to be the standard measurement for the total audience size available in a given medium for an advertising message, it was then co-opted to help define the earned impressions generated by social media. Now that branded content and owned networks are becoming a bigger part of the marketing mix , there is a need for an updated Reach KPI to measure how well content marketing is driving views and brand loyalty.
organic reach
April 07, 2015
Most brands don’t need big fan or follower bases. The targeted paid content solutions in each platform is very good and getting better every day. If you want to reach a particular segment, you will do it with a thoughtful 3-step dance.
February 12, 2015
Brands are at a social media crossroads today. They can no longer rely on organic visibility on Facebook to drive the engagement they need to reach goals. Twitter and other social networks aren’t too far behind, either. As a result, expect to see the three trends above pick up steam today and in the foreseeable future.
decline of organic reach
February 05, 2015
Social advertising is mainstream, but now social marketers need to strike the right balance between organic and paid impressions to drive the highest ROI.
December 22, 2014
It appears to have become an article of faith that organic social media reach is dead. The reason for this, so the idea goes, is that the social space has become so cluttered that achieving cut-through is now too difficult.
November 21, 2014
Social media marketers have been talking about Facebook reach for years. This week, however, their conversation took on a bit more urgency, thanks to Friday night’s Facebook announcement and a blunt blanket statement from Forrester Research that brands are wasting money by dedicating resources to the network. But I don’t think organic Facebook reach is going to be yanked from pages like the one I manage.

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