Stories about Facebook lately struggling with organic reach and engagement are not new, but at least it was still bringing in new blood with Instagram. But, some are now asking, is Instagram's rise over as well?
New research from British social media analytics company Locowise found that of the 5,000 brand pages they surveyed, 43.36% are now using Facebook advertising to boost reach – an increase of 503% on the same figures from April. The finding is one of a range of interesting insights in the latest Locowise report looking at what’s working on Facebook and how brands are adapting to the new Facebook environment.
Facebook has announced an upgrade to their News Feed algorithm which will take into account time spent as a ranking factor when determining the reach of Facebook posts. What does this mean? The more time you spend reading something on Facebook, the more you're indicating that it's content you're interested in, a measure that will likely benefit one Facebook product in particular - Instant Articles.