Recent Posts

Facebook Organic Reach Drop May Not Affect All Pages

lizgross144
Social media marketers have been talking about Facebook reach for years. This week, however, their conversation took on a bit more urgency, thanks to Friday night’s Facebook announcement and a blunt blanket statement from Forrester Research that brands are wasting money by dedicating resources to the network. But I don’t think organic Facebook reach is going to be yanked from pages like the one I manage.
Facebook Organic Reach Drop May Not Affect All Pages

Don't Blame Facebook: It Is Simply Killing What was Always a Stupid Idea

RichardStacy
Let’s be honest: Using a brand Facebook page to reach your consumer audience was always a stupid idea. Organic reach, as it is now called, has always been a waste of time. It hasn’t been Facebook and its actions over time which has made it so.
Don't Blame Facebook: It Is Simply Killing What was Always a Stupid Idea

Facebook to Brands: Our Relationship is Changing

mattrhodes
As part of Facebook’s ongoing tweaks to what posts appear in your newsfeed, it has announced that it is to reduce the amount of “overly promotional” posts that we see. They want to reduce the extent to which organic posts by brands are, in essence, being used as ads.
Facebook to Brands: Our Relationship is Changing

13 Ways to Beat the Facebook Algorithm

larrykim
Organic reach on Facebook appears to be rapidly approaching zero. So how do you beat the odds? In my article today, I'll cover 12 tactics to beat the Facebook algorithm and help you get your fan engagement back!
13 Ways to Beat the Facebook Algorithm

Coming Clean on Facebook Reach

markwschaefer
Is there any greater source of emotional debate and mis-information on the web today than Facebook reach? Part of the reason for so much confusion is that the truth is hard to come by. The real numbers are hidden behind company administrative accounts. There are only a few companies in the world with access to enough of these Facebook pages to make a meaningful statement about the true nature of Facebook reach.
Coming Clean on Facebook Reach

Marketing on Facebook Now Requires Cold Hard Cash

Daniel Green
Facebook is being pretty clear that free distribution of content is no longer the most effective way to increase visibility on your consumer’s news feeds. If you want online reach, you need to be prepared to hand over cold hard cash from your marketing budget.
Marketing on Facebook Now Requires Cold Hard Cash

Do Facebook Likes Still Matter?

Graham Day
Organic reach on Facebook is declining, meaning you need to pay to reach your fans. If you're paying to distribute your content on Facebook, then is there any reason to try and increase the number of page likes you have?
Do Facebook Likes Still Matter?

Facebook Is Killing the Managed Business Page

Michael Bird
If you own a small business page on Facebook, you need to be aware of changes that Facebook is making to how your content is shared amongst your followers. Beginning a couple of months ago, some companies’ managed business pages began to see a noticeable fall-off in activity. Their posts were reaching a much smaller number of fans than usual. After several weeks of tracking this trend, several companies asked Facebook if this was something on their end or had Facebook changed its algorithm. Facebook did not answer clearly for quite some time.
Facebook Is Killing the Managed Business Page

Should Brands Abandon Facebook?

TomHumbarger
Should Brands Abandon Facebook? My answer to this rhetorical question is yes - unless you are willing to rethink your Facebook strategy and spend money to sponsor your company page posts. While you do not have to spend a large sum of money, my experience has shown that Facebook organic reach is rapidly diminishing and it is almost not worth the effort to continue with the "free lunch" approach.
Should Brands Abandon Facebook?

10 Ways to Overcome Facebook’s Organic Reach Problem

Sendible
It's no secret that getting a decent percentage of organic reach on Facebook is no easy task. But success is about overcoming problems, not the absence of them. Choose to succeed with your social campaign, and be ready to do what it takes to make that happen. Here are 10 things that just might help you do that.
10 Ways to Overcome Facebook’s Organic Reach Problem