Twitter's Controversial Algorithm Changes: What They Mean for Your BusinessTwitter Vs. Facebook: Which One Is Better for Promoting Your Brand?3 Free Twitter Tools PR Pros Can't Live WithoutSocially Stephanie: Social Media for the Automotive Industry
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Organic reach on Facebook appears to be rapidly approaching zero. So how do you beat the odds? In my article today, I'll cover 12 tactics to beat the Facebook algorithm and help you get your fan engagement back!
Is there any greater source of emotional debate and mis-information on the web today than Facebook reach? Part of the reason for so much confusion is that the truth is hard to come by. The real numbers are hidden behind company administrative accounts. There are only a few companies in the world with access to enough of these Facebook pages to make a meaningful statement about the true nature of Facebook reach.
Facebook is being pretty clear that free distribution of content is no longer the most effective way to increase visibility on your consumer’s news feeds. If you want online reach, you need to be prepared to hand over cold hard cash from your marketing budget.
Organic reach on Facebook is declining, meaning you need to pay to reach your fans. If you're paying to distribute your content on Facebook, then is there any reason to try and increase the number of page likes you have?
If you own a small business page on Facebook, you need to be aware of changes that Facebook is making to how your content is shared amongst your followers. Beginning a couple of months ago, some companies’ managed business pages began to see a noticeable fall-off in activity. Their posts were reaching a much smaller number of fans than usual. After several weeks of tracking this trend, several companies asked Facebook if this was something on their end or had Facebook changed its algorithm. Facebook did not answer clearly for quite some time.
Should Brands Abandon Facebook? My answer to this rhetorical question is yes - unless you are willing to rethink your Facebook strategy and spend money to sponsor your company page posts. While you do not have to spend a large sum of money, my experience has shown that Facebook organic reach is rapidly diminishing and it is almost not worth the effort to continue with the "free lunch" approach.
It's no secret that getting a decent percentage of organic reach on Facebook is no easy task. But success is about overcoming problems, not the absence of them. Choose to succeed with your social campaign, and be ready to do what it takes to make that happen. Here are 10 things that just might help you do that.
There has been a lot written about the decline in organic reach on Facebook. The data has been poured over, conspiracy theories have been written, and the overall conclusion has been that Facebook is stealing hard earned reach from page owners, leading many to look for a focus away from Facebook.
Facebook has been getting a lot of flak for scaling back the organic reach of brand pages. Like other marketers, I went through phases of frustration and anger, however I was optimistic that Facebook has good reasons for limiting the amount of people a brand page could reach through its posts.
If you haven’t noticed your Facebook organic reach dropping like a lead balloon, you either haven’t been paying attention or are one of the lucky few that may have some more time. Am I going to leave Facebook altogether? No - but I am dropping it to the bottom of my priorities list when it comes to my newly revised social media strategy for 2014.