Recent Posts

How to Avoid the Pitfalls of a Diluted Brand Strategy in a Conglomerate

MinterDial
When you work for a large organization with many sub-brands, where people tend to cycle through brands as part of career advancement, it’s a fact that brand differentiation becomes hard to maintain.
How to Avoid the Pitfalls of a Diluted Brand Strategy in a Conglomerate

Research Explores How We can Change the Behaviour of Our Groups

Adi Gaskell
A fundamental part of being a sense and respond organization is the ability for change to occur from throughout the organization. Suffice to say however, few have really achieved that hallowed place, with most change projects still requiring an executive sponsor to help disseminate things widely.
Research Explores How We can Change the Behaviour of Our Groups

Why Community Manager Should Be Your Association's Next Hire

maggielmcg
Startup community managers are part sociologists, part event planners, part product developers and they straddle many different roles to build a sense of fellowship among a product's users.
Why Community Manager Should Be Your Association's Next Hire

B2B Marketing: Do You Need to Recombobulate?

cryan
I read an interesting tweet from Moira Geary, who gave herself the moniker of “Recombobulator.” While I had actually heard of this term previously, I was not sure of its exact meaning.
B2B Marketing: Do You Need to Recombobulate?

How to Avoid Content Clutter

expresswriters
Great content is a top way to get in Google’s favor today. But with all the content variations you could and should publish, how do you correctly sort?
How to Avoid Content Clutter

5 New Media Organizational Tips

JamesonGBrown
If you live in the world of community management, new media, digital journalism and/or online advertising & marketing, then you know how much content your social communities can provide for you. It’s a lot. And it’s a lot to keep track of in each day.
5 New Media Organizational Tips

Facebook 'Likes' Don't Drive Brand Loyalty

ConvoNation
Liking something indicates esteem. However, liking something does not necessarily result in behavioral change, namely buying or recommending the product. Why do you think so many consumers were upset when Facebook suggested that it would use people's "likes" as indication of their recommendations to friends? People buy because an item is relevant to their needs, not because they like something.
Facebook 'Likes' Don't Drive Brand Loyalty

Establishing the Brand of YOU

ConvoNation
Much like an organization is judged by its logo, its offices, and other physical manifestations, you are judged by your looks; just as an organization lives by a credo, or a mission you live by your morals and values; and just as an organization strategizes about the company they keep so too must you with the people you surround yourself with, or your "partners."
Establishing the Brand of YOU