Organizations have seen great success when a large part of their employee base also acts as social media contributors. Join us for a webinar on March 31th at 12pm ET.  Click here to register.


January 25, 2015
In this digitally connected world, I often hear about how people feel blindsided by how fast each day goes by. Without having been brought up or schooled on the new digital world, most executives still don’t even know how to type accurately and fast with ten fingers.
January 04, 2015
Organizing your social networks for maximum productivity and return. This year, I'm cutting through the noise and making some truly great connections.
November 20, 2014
When you work for a large organization with many sub-brands, where people tend to cycle through brands as part of career advancement, it’s a fact that brand differentiation becomes hard to maintain.
November 17, 2014
A fundamental part of being a sense and respond organization is the ability for change to occur from throughout the organization. Suffice to say however, few have really achieved that hallowed place, with most change projects still requiring an executive sponsor to help disseminate things widely.
November 15, 2014
Startup community managers are part sociologists, part event planners, part product developers and they straddle many different roles to build a sense of fellowship among a product's users.
September 06, 2014
I read an interesting tweet from Moira Geary, who gave herself the moniker of “Recombobulator.” While I had actually heard of this term previously, I was not sure of its exact meaning.
July 20, 2014
Great content is a top way to get in Google’s favor today. But with all the content variations you could and should publish, how do you correctly sort?
March 01, 2014
If you live in the world of community management, new media, digital journalism and/or online advertising & marketing, then you know how much content your social communities can provide for you. It’s a lot. And it’s a lot to keep track of in each day.
February 09, 2012
Liking something indicates esteem. However, liking something does not necessarily result in behavioral change, namely buying or recommending the product. Why do you think so many consumers were upset when Facebook suggested that it would use people's "likes" as indication of their recommendations to friends? People buy because an item is relevant to their needs, not because they like something.
October 30, 2011
Much like an organization is judged by its logo, its offices, and other physical manifestations, you are judged by your looks; just as an organization lives by a credo, or a mission you live by your morals and values; and just as an organization strategizes about the company they keep so too must you with the people you surround yourself with, or your "partners."