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One company that is trying to change the way we view beauty is Dove. Their most recent campaign saw them partnering directly with Twitter for this year's Oscars, a notorious time for making snarky comments about women’s bodies and fashion sense, to bring about more positive discussions with their #SpeakBeautiful campaign.
On the eve of the Academy Awards, I perused the Oscar oracles of several top media channels wondering how the box office factored into their Best Picture Oscar category picks. But I was also curious how wagering on the popular vote—social media sentiment—might hypothetically influence the outcome. If the “social correlation” were ever to become a nominating factor at the Academy, how might the popular vote sway the ballot, or even predict a winner.
The Oscars (a.k.a. the Academy Awards) are coming on Sunday. Like most of you, I have my favorites and I'll be watching intently to see if any, or even all of them will bring home the statue. Of course, there are no shortage of predictions being bandied about. It's fun to predict the winners, right...
Last Sunday, Oscar host Ellen broke Twitter with the most epic of all selfies. The picture was retweeted more than 1.3 million times in less than an hour, breaking President Obama’s 2012 record. What Peter Nyong'o did in the photo happens thousands of time day on Twitter, as the “normals” interact directly with the celebrities of their field.
During the 86th Academy Awards, from 8:30pm to 12am ET, 14.7 million tweets were posted across the globe, with seven million incorporating the hashtags #oscars and #oscars2014. It’s certainly fair to say that Twitter was buzzing with activity throughout the duration.
Ellen DeGeneres did break the world’s retweet record - set by President Obama’s “#Four more years” on election night 2012 – with her Samsung-sponsored Oscar celeb selfie, “#If only Bradley’s arm was longer.” But that’s where their similarity ends.
If you watched the #Oscars last night, then you know that Ellen DeGeneres decided to have a little fun with Twitter - and triggered so many retweets that Twitter crashed. Talk about star power! It shows how interactive television has become with social media. It really is giving advertisers incredible options for connecting with their audience.
Ellen DeGeneres's Academy Awards selfie injected some fun, real-time quirkiness to what is an over-produced event. Real-time is now a part of every business. Live broadcasts like the Academy Awards bring people together. But it’s no longer a passive one way watching of television; now we share our thoughts via social networks.