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When Your Customers Become Your Contributors: Brand Journalism Meets TraditionalGoogle Is Changing the Close Variant Matching Option in AdWordsBefore You Invest in Online Advertising, Do This!Native Advertising: The New New Thing or a Race to the Bottom? [VIDEO]
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Data and Creativity at the Social Shake Up: Defining Your Data-Driven Social CampaignTalking Strategy and Data with Shannon Lee of Precision StrategiesNew IBM Study Reveals 3 Key Characteristics of the Most Successful CompaniesMinority Report: Confronting Privacy Issues in Big Data Gathering
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Social Startups: Moment.me Captures a 360-Degree View of The Social Shake-Up 2014Hootsuite Partners With Syracuse University to Bring Social Media Savvy to College StudentsThe Best Hyperlapse VideosThe Best Content Moderation Tools for Busy People Who Don't Have Time for That
Social Change Agent Survey: Passion, Skill Set, and Persistence Lead to Career GrowthThe Social Shake-Up Attracts Wide Breadth of Brands and IndustriesThe Social Shake-Up: How CMOs Drive Innovation and Revenue GrowthThe Social Shake-Up: The Future of Social Business
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Recap from the First-Ever Employee Advocacy SummitFormer IBM Senior Advisors Launch Brands Rising to Build Employee Advocacy ProgramsPerformance and Risk Management Through Social Media TrainingEmployee Advocacy Summit: Advocate Stories from the Field
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Last Sunday, Oscar host Ellen broke Twitter with the most epic of all selfies. The picture was retweeted more than 1.3 million times in less than an hour, breaking President Obama’s 2012 record. What Peter Nyong'o did in the photo happens thousands of time day on Twitter, as the “normals” interact directly with the celebrities of their field.
During the 86th Academy Awards, from 8:30pm to 12am ET, 14.7 million tweets were posted across the globe, with seven million incorporating the hashtags #oscars and #oscars2014. It’s certainly fair to say that Twitter was buzzing with activity throughout the duration.
Ellen DeGeneres did break the world’s retweet record - set by President Obama’s “#Four more years” on election night 2012 – with her Samsung-sponsored Oscar celeb selfie, “#If only Bradley’s arm was longer.” But that’s where their similarity ends.
If you watched the #Oscars last night, then you know that Ellen DeGeneres decided to have a little fun with Twitter - and triggered so many retweets that Twitter crashed. Talk about star power! It shows how interactive television has become with social media. It really is giving advertisers incredible options for connecting with their audience.
Ellen DeGeneres's Academy Awards selfie injected some fun, real-time quirkiness to what is an over-produced event. Real-time is now a part of every business. Live broadcasts like the Academy Awards bring people together. But it’s no longer a passive one way watching of television; now we share our thoughts via social networks.
(WARNING: ADULT CONTENT) If you were on Twitter after the Oscars then you are aware of “The Tweet," sent out at 8:42PST and taken down within the next hour. Its content divided Twitter users between defenders of satire and those standing up for a 9-year-old Oscar nominee.