- Content Marketing
When Your Customers Become Your Contributors: Brand Journalism Meets TraditionalGoogle Is Changing the Close Variant Matching Option in AdWordsBefore You Invest in Online Advertising, Do This!Native Advertising: The New New Thing or a Race to the Bottom? [VIDEO]
Technology & Data
Data and Creativity at the Social Shake Up: Defining Your Data-Driven Social CampaignTalking Strategy and Data with Shannon Lee of Precision StrategiesNew IBM Study Reveals 3 Key Characteristics of the Most Successful CompaniesMinority Report: Confronting Privacy Issues in Big Data Gathering
- Tech & Innovation
- marketing automation
Social Startups: Moment.me Captures a 360-Degree View of The Social Shake-Up 2014Hootsuite Partners With Syracuse University to Bring Social Media Savvy to College StudentsThe Best Hyperlapse VideosThe Best Content Moderation Tools for Busy People Who Don't Have Time for That
Social Change Agent Survey: Passion, Skill Set, and Persistence Lead to Career Growth#SocBizShakeUp: Sandy Carter at The Social Shake-UpThe Social Shake-Up: How CMOs Drive Innovation and Revenue GrowthThe Social Shake-Up: The Future of Social Business
- Small Business
- Social Organization
Recap from the First-Ever Employee Advocacy SummitFormer IBM Senior Advisors Launch Brands Rising to Build Employee Advocacy ProgramsPerformance and Risk Management Through Social Media TrainingEmployee Advocacy Summit: Advocate Stories from the Field
- Customer Service
Join us September 15th in Atlanta for The Employee Advocacy Summit and learn how to unleash the power of your employees.
Post your event here and we'll share it with our community. If one of our members is featured, we'll promote as well on their profile.
- Marketplace & Webinars
The SMT Marketplace
Your resource for exclusive content and insights from Social Media Today, and opportunities to reach our community of professionals.
The Social Business Book Club brings you books, discussions, and insights from today's to business thought leaders.
Join interactive talks and and panel discussions with leading thinkers and practitioners on social media and networked business, or browse the catalogue of recorded sessions - all completely free.
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Using social media as part of your business marketing plan has become essential in an ever increasing digital world, and there are several firms who specialize specifically in social media marketing in Calgary. But should you consider hiring these firms?
In an ideal world, every marketing department has an unlimited budget and endless time to spend on social media but that’s not really a reality for most businesses. Outsourcing sometimes gets a bad rap but it’s often the best strategy for businesses who want the most bang buck.
Outsourcing social media to experts is a wise move given the dynamic nature of the field and the tools needed to succeed. It is mission critical however to enter these relationships with your eyes open and with realistic expectations in place.
Outsourcing social media management is a hot topic these days for small business owners. Should you do it? Why or why not? How should you go about choosing an agency you can trust, and what does outsourcing social media mean for your business?... My personal view is, "Outsource? Sure, kind of, under a few conditions."
Why do businesses need Social Media Managers? Because the time company owners, directors and managers spend trying to to "do" their own Social Media Management is better spend actually running their businesses. Instead of trying to find the time to correctly engage with their customers, buzz monitor and manage their online reputation etc they would be more productive outsourcing to a Social Media Manager who can do it all for them or hiring a Social Media Consultant who can show them the best course of action and the most effective use of their time and resources.
"Social media is such a buzzword; businesses are jumping on the bandwagon and ready to hire someone to “take it care of it” for them without a clue of what social media is really all about… the conversation!"