Using social media as part of your business marketing plan has become essential in an ever increasing digital world, and there are several firms who specialize specifically in social media marketing in Calgary. But should you consider hiring these firms?
In an ideal world, every marketing department has an unlimited budget and endless time to spend on social media but that’s not really a reality for most businesses. Outsourcing sometimes gets a bad rap but it’s often the best strategy for businesses who want the most bang buck.
Outsourcing social media to experts is a wise move given the dynamic nature of the field and the tools needed to succeed. It is mission critical however to enter these relationships with your eyes open and with realistic expectations in place.
Outsourcing social media management is a hot topic these days for small business owners. Should you do it? Why or why not? How should you go about choosing an agency you can trust, and what does outsourcing social media mean for your business?... My personal view is, "Outsource? Sure, kind of, under a few conditions."
Why do businesses need Social Media Managers? Because the time company owners, directors and managers spend trying to to "do" their own Social Media Management is better spend actually running their businesses. Instead of trying to find the time to correctly engage with their customers, buzz monitor and manage their online reputation etc they would be more productive outsourcing to a Social Media Manager who can do it all for them or hiring a Social Media Consultant who can show them the best course of action and the most effective use of their time and resources.
"Social media is such a buzzword; businesses are jumping on the bandwagon and ready to hire someone to “take it care of it” for them without a clue of what social media is really all about… the conversation!"