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September 24, 2012
Just because a community exists online that matches your target demographics, doesn’t mean they are ready to be your friend, let alone buy from you! If you enter the community with the only goal being to sell, chances are you are going to stick out like a soar thumb in a bad way.
September 08, 2012
You are not alone if you feel that your social media program has gotten a bit out of control. Do you wish you had a social media policy? Have no idea what is being published when by your social media team?... If these sound familiar, don’t freak out on me.
September 01, 2012
Following in the footsteps of others is something many people and businesses do without thinking. We know we need best practices. We know there are many things in business and life that have already been done. I have always said “if you can’t be number one, then be number two.” However, where do you draw the line? How do you know when to follow the leader versus be your own frog?
August 25, 2012
Remember, social media is not about the next best thing. It is not a band-aid for a broken business. The only way you are going to see results is if you align the investment in social media to real business goals and objectives.
August 18, 2012
Are your "tweets flying out of control"? Are the continuous Facebook changes confusing your social media team?... You are not alone if you feel that your social media program has gotten a bit unruly. Here are some tips to help you tame the wild social media beast! :)
August 06, 2012
Building communities take time. It requires an understanding of the people within the community, their needs, their desires, the problem pain points and a framework and fabric for them to connect. It requires a respect and care for those communities and the people in them...
August 05, 2012
It’s not news that the noise on the social platforms is getting louder. It’s becoming harder to stand out from the crowd. Many Facebook pages are finding themselves at a social table for one with little conversation going on despite all those “likes” they begged for in the early days. Quality over...
July 22, 2012
It’s been awhile since I wrote one of these posts. I think we have all pretty much confirmed we have addiction problems to social media and that crazy little blue bird. Just when we thought it couldn’t get any worse now we have pins and plusses to worry about. So, just in case you thought you were...
July 21, 2012
Many organizations claim to “be social.” They claim they have social media integrated with sales, marketing, and even customer service. They may even tout that their customer service teams are using Twitter to communicate and help customers. The real question is… are they providing social lip service or social customer service?
July 07, 2012
How do you build a brand that is a sweet orange in an online social world of bitter apples? How do the brands that leave lasting imprints in your head do it? Why is that jingle you hear one time on the radio or TV in the morning stuck in your head all day? Why do you consistently buy one brand over...