According to research, there are 6 main personas that best identify personal brand types. Every branding type represents a motivation through which individuals share information and establish how they're seen within their industry.
People don’t buy from faceless companies, they buy from people. As such, it's important to develop your personal brand - in this post, Bryan Kramer offers some tips on building your professional profile.
When a new potential client contacts us to do business, the first place go to learn about them is the internet. As such, the importance of building and maintaining yout personal brand is greater than ever - in this new episode of The Social Zoom Factor Podcast, Pam Moore looks at some of the fundamental steps to building your personal brand online.
There are a lot of tricks to building your brand equity. I’m a fan of writing blog posts on lots of websites and running micro targeted ads online until I’m famous to a small handful of people, their families and friends. But everyone has a theory on building a brand—be it PR, social media, public speaking, or dressing up in a Lady Gaga meat suit. So, let’s talk about the brand you want to build, rather than the tactics needed to build it.
The golden era of Myspace and before the rapid commercialisation of social media is now a thing of the past. State and federal privacy laws remain woefully underdeveloped against the rapidly evolving social media landscape. Any organisation using social networking sites needs to have a clear understanding of the privacy laws governing business participation on social media.
I’m a marketer at DNN who does a lot of writing. My degree is in computer science, not history, communications or political science. I spent the first 14 years of my career in Information Technology. So how did I come to be a marketer?
Social media has become a prime platform for businesses to engage and interact with prospects and customers. Problems arise, however, when company representatives, or even owners, do things on social media that jeopardize rather than help the business.
When I grew up, the Internet did not exist. Back then, personal branding was centered around experiences and achievements and how they combined to form a reputation – you know, tangible things. Today, those things still matter for your personal brand, but so much of that brand is formed online.