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personal brand

May 11, 2016
If companies, clients, and colleges care so much about your online presence, what can you do to ensure yours portrays you in the best light?
Ryan Erskine Online Search
April 15, 2016
Are you a generalist or a specialist? In this post, Bryan Kramer examines the benefits of both and looks at which approach best suits your style.
Generalist or Specialist: Choosing your Personal Brand Focus | Social Media Today
February 18, 2016
According to research, there are 6 main personas that best identify personal brand types. Every branding type represents a motivation through which individuals share information and establish how they're seen within their industry.
6 Types of Personal Brand - Which One Are You? | Social Media Today
November 24, 2015
People don’t buy from faceless companies, they buy from people. As such, it's important to develop your personal brand - in this post, Bryan Kramer offers some tips on building your professional profile.
7 Steps to Building Your Personal Brand | Social Media Today
July 13, 2015
When a new potential client contacts us to do business, the first place go to learn about them is the internet. As such, the importance of building and maintaining yout personal brand is greater than ever - in this new episode of The Social Zoom Factor Podcast, Pam Moore looks at some of the fundamental steps to building your personal brand online.
It Only Takes a Seed: 7 Fundamental Steps to Build Your Personal Brand | Social Media Today
January 29, 2015
There are a lot of tricks to building your brand equity. I’m a fan of writing blog posts on lots of websites and running micro targeted ads online until I’m famous to a small handful of people, their families and friends. But everyone has a theory on building a brand—be it PR, social media, public speaking, or dressing up in a Lady Gaga meat suit. So, let’s talk about the brand you want to build, rather than the tactics needed to build it.
September 05, 2014
The golden era of Myspace and before the rapid commercialisation of social media is now a thing of the past. State and federal privacy laws remain woefully underdeveloped against the rapidly evolving social media landscape. Any organisation using social networking sites needs to have a clear understanding of the privacy laws governing business participation on social media.
July 13, 2014
I know a lot of people who respond to the word “personal brand” with a slow cringe, followed by a big roll of the eyes.
January 13, 2014
I’m a marketer at DNN who does a lot of writing. My degree is in computer science, not history, communications or political science. I spent the first 14 years of my career in Information Technology. So how did I come to be a marketer?
December 13, 2013
Social media has become a prime platform for businesses to engage and interact with prospects and customers. Problems arise, however, when company representatives, or even owners, do things on social media that jeopardize rather than help the business.