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personal brand

January 29, 2015
There are a lot of tricks to building your brand equity. I’m a fan of writing blog posts on lots of websites and running micro targeted ads online until I’m famous to a small handful of people, their families and friends. But everyone has a theory on building a brand—be it PR, social media, public speaking, or dressing up in a Lady Gaga meat suit. So, let’s talk about the brand you want to build, rather than the tactics needed to build it.
September 05, 2014
The golden era of Myspace and before the rapid commercialisation of social media is now a thing of the past. State and federal privacy laws remain woefully underdeveloped against the rapidly evolving social media landscape. Any organisation using social networking sites needs to have a clear understanding of the privacy laws governing business participation on social media.
July 13, 2014
I know a lot of people who respond to the word “personal brand” with a slow cringe, followed by a big roll of the eyes.
January 13, 2014
I’m a marketer at DNN who does a lot of writing. My degree is in computer science, not history, communications or political science. I spent the first 14 years of my career in Information Technology. So how did I come to be a marketer?
December 13, 2013
Social media has become a prime platform for businesses to engage and interact with prospects and customers. Problems arise, however, when company representatives, or even owners, do things on social media that jeopardize rather than help the business.
December 09, 2013
When I grew up, the Internet did not exist. Back then, personal branding was centered around experiences and achievements and how they combined to form a reputation – you know, tangible things. Today, those things still matter for your personal brand, but so much of that brand is formed online.
August 22, 2013
Unless you want to be called ‘What was his name,’ don’t leave your personal brand to chance. Personal branding is a way to make a name for yourself and to sell your talent and your skills. It highlights your values and enhances your reputation.
January 31, 2013
I’m an avowed Pinsomniac. But while Pinterest is undoubtedly a lot of fun, and a great way to collect wardrobe, home improvement, and decorating ideas, it can definitely be used to advance your personal brand and enhance your job search. Here are six creative ways that you could be using Pinterest to help you get a job.
July 25, 2012
You don’t have to be an athlete or speaker to have a personal brand. In the world of data, I can find an incredible amount of information on just about anybody. Virtually everybody communicates a brand promise, whether they know it or not.
July 20, 2012
Your personal brand and career could be on the line if you craft the wrong LinkedIn profile! Learn five tips to optimize your LinkedIn profile.