If done effectively, sharing your story adds depth to your personal brand, allowing it to grow and evolve as you generate interest for your business. But how do you tell the story in a way that truly matters, e specially in situations where you have one chance to give the perfect elevator speech on who you are and what you do?
According to research, there are 6 main personas that best identify personal brand types. Every branding type represents a motivation through which individuals share information and establish how they're seen within their industry.
In business, people don’t establish relationships with companies - they're seeking to work with other people, individuals who share their values and understand their professional needs. As such, taking time to establish your personal brand is an essential part of any successful career.
So you’ve heard that you need to have a personal brand, but you don’t have branding experience and the idea of promoting bragging about yourself brings up bad memories of trying to do that when creating a cover letter. How, then, do you go about establishing your story? Brian Fanzo offers some tips.
Personal branding is all the rage at the moment, but even with that focus, there are still a few things that often get overlooked when people look to establish their ow n personal branding practices. Here are some notes to consider.
Last blog I asked the question: Are you FAMOUS!?! Maybe you are, maybe you aren’t. It doesn’t matter because people are on different journeys when to comes to personal brand. When I speak about it, it's mostly on who are you and how you want to be seen. Now I'm changing my tune a bit and focusing on whether you want to be active or passive when it comes to branding. As I enter the next phase of my journey, I’m exploring if how I'm seen is how I want to be seen.
Whether or not you are actively building your personal brand, it is still being built up with every tweet you post, every selfie you take, how you dress, what faces you make when people speak to you and every email you send. It’s up to you if you choose to nurture your brand, or let it be defined for you, without you. More and more your reputation is the most important part of you, and your personal brand can craft, to an extent, how people see you. Here are a few of my own suggestions on how to positively contribute to the growth of your personal brand.