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personal branding

March 24, 2015
Successful personal branding and job search requires both social media and physical networking. This blog post offers strategic suggestions for the convergence or grounding of these networking efforts when using Twitter. Sometimes I worry about my marketing students. Yes, many are strategically...
Tweets on the Ground: Optimizing Twitter for Personal Branding
March 19, 2015
Wil told me about how he periodically does an “ego surf” to check up on his own personal e-brand — he Googles himself to learn just how deeply his thought leadership has traveled into the interwebs. It turns out that there’s another Wil Reynolds out there who happens to be a model (how’s that for one’s ego?).
February 07, 2015
When it comes to personal branding, it’s pivotal to position oneself as a professional in a prospective field, while providing insight and knowledge to those interested without coming off as “pushy.” It’s a difficult task, but once mastered, it can create a consistent funnel of leads and opportunities.
January 27, 2015
Personal branding is such a messy topic because we all need to be marketable, but there is without a doubt a point where we cross from informing, educating and inspiring to build a personal brand to just becoming self absorbed.
January 17, 2015
I decided to breakdown the tools I use into different sections and provide you a quick overview of each tool that I use. Please note: just because I use it doesn’t mean it’s a perfect fit for you. Rather I hope that you take away from this post knowledge of the variety of tools you can leverage and some great tool recommendations I suggest you check out and test for yourself.
November 04, 2014
So you heard that you need to have a personal brand but you don't have branding experience and the idea of promoting bragging about yourself brings up bad memories of trying to do that when creating a cover letter.
October 22, 2014
There are two types of business owners in the corporate world. There is the business owner who focuses on building his individual brand, and there is the owner who focuses on building his business’s brand, entirely separate from himself. In this post, we explore which branding method is better to display on social media for small business owners.
October 02, 2014
Twitter plays an important role in the mixology of social media use for personal branding and job search. This blog post addresses the importance of career focus on developing your Twitter profile and social sharing.
August 17, 2014
If there’s one thing I really love about social media, it’s the ability to capture so many of the vignettes and anecdotes of peoples lives that not only teach and inspire in the moment, but also become part of our collective conscience, enduring as touchstones for all generations.
July 30, 2014
This article addresses why and how shy people should bolster their personal branding. Different from introversion, shyness can be a barrier to success. Thanks to the opportunities and variety of tools online, there are useful and appropriate strategies for shy people to make a name for themselves, notwithstanding their shy personality.

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