You Are What You Eat: Optimizing Content ConsumptionQuality? Or Quantity? Content Marketing Struggles with the Right Path Forward3 Ways to Take Brand Advocacy to the Next Level with User-Generated Content5 Reasons Why Your Content Marketing Isn't Working
Let's Measure Social Media ROI in a Way That Isn't StupidTo Grow Your Social Marketing Budget, Determining ROI Is a Critical Job SkillWe Need to Rethink Our Definition of Engagement
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Technology & Data
Social Change Agent Survey: Passion, Skill Set, and Persistence Lead to Career GrowthSandy Carter's 6 Social Business Lessons to Learn from Candy Crush5 Tips for Creating a Company Culture that Connects with Your Sweet Spot ClientsWhy Leadership Should Be a Collaborative Exercise
8 Internet User Statistics Every Small Business Should Know AboutCan't Find Time for Social Media? This Approach Will Help6 Ways to Turn Your Small Business into a Media Hub
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Beyond Engagement: Why Advocacy Is Always About the PeopleFormer IBM Senior Advisors Launch Brands Rising to Build Employee Advocacy ProgramsPerformance and Risk Management Through Social Media TrainingEmployee Advocacy Summit: Advocate Stories from the Field
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If there’s one thing I really love about social media, it’s the ability to capture so many of the vignettes and anecdotes of peoples lives that not only teach and inspire in the moment, but also become part of our collective conscience, enduring as touchstones for all generations.
This article addresses why and how shy people should bolster their personal branding. Different from introversion, shyness can be a barrier to success. Thanks to the opportunities and variety of tools online, there are useful and appropriate strategies for shy people to make a name for themselves, notwithstanding their shy personality.
Your brand is what other people say it is—not what you say it is. A Google search result is the easiest, fastest and best way to gauge your public persona. Here are the things you should look for and keep in mind when you search yourself.
Personal branding is a new imperative, a survival tactic in today's business world. This article traces its history—from Tom Peters to Dan Schawbel to Michael Hyatt. An infographic presents 26 vital tips: The Complete A to Z Guide to Personal Branding.
Always look for ways to build your online authority by sharing your knowledge, answering people’s questions and extending the reach of your expertise. Building online authority makes you trustworthy, and that helps pull potential customers and employers toward you. It’s an essential ingredient to a successful personal brand.
Have you ever seen a friend’s Facebook post and thought to yourself: “That’s not you at all. Why are you saying that?” People tend to “hide” behind their keyboards, either saying things that they would never say to someone’s face, or representing themselves in a false light.
You, my friend, are a brand. Our agendas may differ—better job, more clients, book sales, or (your goal here)—but we seek the same things: recognition, respect, influence and success. Here are five tips from online leader Michael Hyat and 6 more from me.
In a world where social media rules, we have all become brands. Everything that we say and do on social channels ultimately tells others what we are all about. Consider social media activity the 2.0 version of nonverbal communication. Everything you Like, Share, Comment on, Pin or Retweet expresses things about you.
The “About Me” page is the place to tell your story: how you became interested in your field, how you have evolved into an industry expert and what level of experience you have. Include a professional photo, and write in the first person, channeling your inner storyteller.
An online personal branding strategy should include a content marketing component because it allows you to show your expertise. However, many people question how to effectively use content marketing for personal branding. Here are six tips that can help.