If done effectively, sharing your story adds depth to your personal brand, allowing it to grow and evolve as you generate interest for your business. But how do you tell the story in a way that truly matters, e specially in situations where you have one chance to give the perfect elevator speech on who you are and what you do?
According to research, there are 6 main personas that best identify personal brand types. Every branding type represents a motivation through which individuals share information and establish how they're seen within their industry.
In business, people don’t establish relationships with companies - they're seeking to work with other people, individuals who share their values and understand their professional needs. As such, taking time to establish your personal brand is an essential part of any successful career.
So you’ve heard that you need to have a personal brand, but you don’t have branding experience and the idea of promoting bragging about yourself brings up bad memories of trying to do that when creating a cover letter. How, then, do you go about establishing your story? Brian Fanzo offers some tips.