You can have a Facebook page, a Twitter account, and even a LinkedIn business profile, but there’s no point in running a social media campaign if it’s not designed to drive leads to your business. Learn more in the eBook.Download now!
If you’re thinking of adding Snapchat to your or your company’s marketing arsenal--and you should, as it was recently ranked the 3 rd most popular app among millennials --be prepared to encounter a learning curve. It’s one of my favorite social networks, but it works a bit differently than others, so figuring out a strategy may take some time.
Why do some people rise to the top of Twitter and some people are destined for the dregs? Being “good at Twitter” can look really effortless, but seem exhausting to execute. And while Twitter has no gatekeeper, gaining access to another tier of Twitter can appear to be an impossible task. Is Twitter this important to be good at, anyway? The short answer: yes. Keep these 7 reminders above your desk or on a notepad for reference, and you’ll earn a solid Twitter following in no time.
Over the last several years, I have looked at thousands of LinkedIn profiles. I have seen a few great profiles, but the majority of them did not do a very good job at presenting the individuals in their best possible light.
“Everything you do in public, your behavior, appearance, things you say and even people you associate with, every act is done with self-promotion in mind.” I thought it was a bit of an over exaggeration when I heard it several years ago at a seminar on communication. However, sometimes, and more...
From the C-suite to recent college graduates starting an internship, it's essential to develop a personal brand with a professional edge and align it with the values of your company. "Personal branding is no longer an option; it’s a powerful leadership enabler," says Glenn Llopis in Forbes. "When you start to see yourself living through the 'lens of a brand,' your perspective will change and you will become more mindful about how you approach the personal brand you are trying to define and aiming to live."
Successful personal branding and job search requires both social media and physical networking. This blog post offers strategic suggestions for the convergence or grounding of these networking efforts when using Twitter. Sometimes I worry about my marketing students. Yes, many are strategically...
Wil told me about how he periodically does an “ego surf” to check up on his own personal e-brand — he Googles himself to learn just how deeply his thought leadership has traveled into the interwebs. It turns out that there’s another Wil Reynolds out there who happens to be a model (how’s that for one’s ego?).
When it comes to personal branding, it’s pivotal to position oneself as a professional in a prospective field, while providing insight and knowledge to those interested without coming off as “pushy.” It’s a difficult task, but once mastered, it can create a consistent funnel of leads and opportunities.
Personal branding is such a messy topic because we all need to be marketable, but there is without a doubt a point where we cross from informing, educating and inspiring to build a personal brand to just becoming self absorbed.
I decided to breakdown the tools I use into different sections and provide you a quick overview of each tool that I use. Please note: just because I use it doesn’t mean it’s a perfect fit for you. Rather I hope that you take away from this post knowledge of the variety of tools you can leverage and some great tool recommendations I suggest you check out and test for yourself.