November 23, 2016
Modern marketing has evolved beyond broadcasting, calling for a more personalized approach.
Market to Everyone, Reach No One | Social Media Today
October 19, 2016
Amazon is a marketing leader in personalization - here's how you can use the same principles to boost your marketing efforts.
ow to Personalize Your Content Like Amazon Does With Its Recommendations | Social Media Today
August 02, 2016
To highlight the benefits of personalization, VMob has teamed up with Microsoft to produce this new infographic looking at some of the key stats and opportunities.
The Means and Advantages of Real-Time Personalization [Infographic] | Social Media Today
June 23, 2016
Here are five ways your company can use CRM to attract new customers, nurture existing ones, and generate passionate brand loyalty through personalization.
5 Ways CRM can Personalize the Customer Journey | Social Media Today
May 12, 2016
What's the future of marketing technology? Will we soon be interacting with robots that provide highly individualized and immediate responses?
Brands As Robots: The Future Of Tech Personalization | Social Media Today
April 20, 2016
Without ads, there'd be no television or radio, no social media – or we'd have to pay a lot more for such things. But that doesn't give marketers carte blanche to annoy the daylights out of them.
4 Marketing Strategies to Make Consumers Love Your Brand | Social Media Today
December 22, 2015
"​ If 2015 was the year of content marketing, 2016 will be the year of “less is more” content personalization. While ‘Content is King’ will continue to ring true in the new year, I predict we will see savvy digital marketers focus more on the value of data-driven content personalization to stay ahead of the game."
2016 Marketing Prediction: “Less is more” Content Personalization | Social Media Today
November 17, 2015
People won’t remember every word you say. They won’t remember every tweet you write or every Facebook post you publish. People won’t remember every visual image post to Instagram. But people will, however, remember how you made them feel.
Differentiate Your Brand with Personalized Digital and Social Media Experiences | Social Media Today
April 06, 2015
Very soon I will board a plane bound for Orlando with my family — yes, we're headed to Disney World. On the surface there's nothing remarkable about this trip or my planning process: it's a family trip, I made the reservation online, received an email confirmation and now we wait for our departure date. Then, out of the blue, things got exciting. So exciting, in fact, that my experience brought about a glimpse of the future of one-to-one content marketing, and it was beautiful.
April 05, 2015
Before content personalization was possible, consumers were forced to engage with whatever content businesses provided for them, whether it was relevant or not. Today, this is no longer the case. The fact is, we crave personalized experiences when it comes to engaging with businesses because we want to feel like our interests and preferences are actually taken into account.