Recent Posts

Local Search, Personalization, and Small Business Influence

David Kutcher
When it comes to marketing and sales and the Internet, most small and local businesses don't know where to start and are missing the boat. Twenty years after the Internet began going mainstream and many businesses still struggle to identify how to make money online.
Local Search, Personalization, and Small Business Influence

IBM Study Shows What Consumers Want from Online and In-Store Personalization

Peter Roesler
Knowing that consumers like personalization is helpful, but the greater challenge is getting them to give up their information. Many consumers are extremely wary of giving their information to companies.
IBM Study Shows What Consumers Want from Online and In-Store Personalization

9 Personalization Techniques to Match Your Social Media to Your Brand

expresswriters
Let’s take a look at getting your brand and your social media to team up and create an amazingly powerful duo that is sure to take over the world.
9 Personalization Techniques to Match Your Social Media to Your Brand

To Personalize or Not to Personalize? A Content Marketer’s Dilemma

Sylvia Jensen
Personalization isn’t all-or-nothing. Between mass appeal and one-to-one customisation, there’s a profitable middle way.
To Personalize or Not to Personalize? A Content Marketer’s Dilemma

From Persona to Personal: 3 Steps to Break Consumer Stereotypes and Start Creating Relevance

PatrickSalyer
According to a study by the UC Berkeley Center for Law and Technology, 85% of the top 1,000 websites have cookies set by a third party. Propelled by widespread anonymity in the early days of the Internet, third-party cookies have undoubtedly become a staple for many marketers, tracking consumer behaviors across the web with the promise of uncovering invaluable insights. But today’s consumers are no longer hiding behind their technicolor iMac G3s, wreaking havoc in chatrooms under mysterious usernames.
From Persona to Personal: 3 Steps to Break Consumer Stereotypes and Start Creating Relevance

How Big Brands Are Messing Up Their CRM and Damaging Brand Equity

MinterDial
Marketers have many new exciting options to personalize relationships, foster engagement and drive the business. However, there are still too many brands that are producing spam in lieu of personalized and engaging communications. In this post, we look at some worst case examples.
How Big Brands Are Messing Up Their CRM and Damaging Brand Equity

The Power of Individualized Marketing [INFOGRAPHIC]

DouglasKarr
Remember when Nike introduced its Just Do It campaign? Nike was able to achieve massive brand awareness and scale with this simple slogan. Billboards, TV, radio, print …‘Just Do It’ and the Nike swoosh was everywhere. Mass marketing worked, then.
The Power of Individualized Marketing [INFOGRAPHIC]

New Study: The Widening Digital Gap between the Consumer and Marketer

Chris Horton
Marketers are trying to take the easy route to personalization, mainly through “personalized” mass email blasts, and customers are seeing right through it. When asked “what frustrates you most about companies’ use of online communications,” 80% replied “too many unwanted email messages.”
New Study: The Widening Digital Gap between the Consumer and Marketer

Automation and Digital Marketing Personalization [INFOGRAPHIC]

DouglasKarr
One of the nice elements of a marketing automation system is the ability to collect data direct from the prospect as well as capture their behavior over time. Old school personalization required extensive form captures that had high abandonment rates. Utilizing marketing automation, you can slowly capture the data and continue to fine-tune your campaigns, making them more relevant to the prospect as you learn more about them.
Automation and Digital Marketing Personalization [INFOGRAPHIC]

How To Make Mobile Marketing More Personalized [INFOGRAPHIC]

RoyMorejon
With the right mobile platform, marketers can go well beyond a personalized website experience to deliver timely, relevant communication with mobile campaigns that reach your subscribers wherever they are with tailored messages and promotions.
How To Make Mobile Marketing More Personalized [INFOGRAPHIC]