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May 12, 2016
What's the future of marketing technology? Will we soon be interacting with robots that provide highly individualized and immediate responses?
Brands As Robots: The Future Of Tech Personalization | Social Media Today
April 20, 2016
Without ads, there'd be no television or radio, no social media – or we'd have to pay a lot more for such things. But that doesn't give marketers carte blanche to annoy the daylights out of them.
4 Marketing Strategies to Make Consumers Love Your Brand | Social Media Today
December 22, 2015
"​ If 2015 was the year of content marketing, 2016 will be the year of “less is more” content personalization. While ‘Content is King’ will continue to ring true in the new year, I predict we will see savvy digital marketers focus more on the value of data-driven content personalization to stay ahead of the game."
2016 Marketing Prediction: “Less is more” Content Personalization | Social Media Today
November 17, 2015
People won’t remember every word you say. They won’t remember every tweet you write or every Facebook post you publish. People won’t remember every visual image post to Instagram. But people will, however, remember how you made them feel.
Differentiate Your Brand with Personalized Digital and Social Media Experiences | Social Media Today
April 06, 2015
Very soon I will board a plane bound for Orlando with my family — yes, we're headed to Disney World. On the surface there's nothing remarkable about this trip or my planning process: it's a family trip, I made the reservation online, received an email confirmation and now we wait for our departure date. Then, out of the blue, things got exciting. So exciting, in fact, that my experience brought about a glimpse of the future of one-to-one content marketing, and it was beautiful.
April 05, 2015
Before content personalization was possible, consumers were forced to engage with whatever content businesses provided for them, whether it was relevant or not. Today, this is no longer the case. The fact is, we crave personalized experiences when it comes to engaging with businesses because we want to feel like our interests and preferences are actually taken into account.
April 04, 2015
A frustrated consumer is never good for business. Three out of four consumers become frustrated when website content isn’t relevant to their interests. The fact is, if your content doesn’t resonate with your target audience, you might as well ask them to ignore you.
April 02, 2015
Take advantage of all of the digital tools available. Email marketing and content marketing are just two examples of assets marketers have to listen carefully and hone personalized outreach. Don’t skimp on getting personal. Ultimately, 1:1 Marketing will set your business apart from the competition and will leave you with highly qualified leads and lasting business relationships.
April 01, 2015
Visitor segments allow us to differentiate between the behaviors and intent of individual visitor groups. They are the fuel that drives our marketing analysis, testing, optimization and personalization efforts towards success. These powerful cohorts allow us to see what and who is driving the end-result, and act accordingly. Without them, we end up looking at meaningless, useless numbers.
Personalized Experiences
March 30, 2015
Executed correctly, content personalization accelerates the process of moving both anonymous and recognized visitors through the sales funnel to become qualified leads and conversions. The beauty of content personalization is that it doesn’t have to be complex.