Recent Posts

From Persona to Personal: 3 Steps to Break Consumer Stereotypes and Start Creating Relevance

PatrickSalyer
According to a study by the UC Berkeley Center for Law and Technology, 85% of the top 1,000 websites have cookies set by a third party. Propelled by widespread anonymity in the early days of the Internet, third-party cookies have undoubtedly become a staple for many marketers, tracking consumer behaviors across the web with the promise of uncovering invaluable insights. But today’s consumers are no longer hiding behind their technicolor iMac G3s, wreaking havoc in chatrooms under mysterious usernames.
From Persona to Personal: 3 Steps to Break Consumer Stereotypes and Start Creating Relevance

How Big Brands Are Messing Up Their CRM and Damaging Brand Equity

MinterDial
Marketers have many new exciting options to personalize relationships, foster engagement and drive the business. However, there are still too many brands that are producing spam in lieu of personalized and engaging communications. In this post, we look at some worst case examples.
How Big Brands Are Messing Up Their CRM and Damaging Brand Equity

The Power of Individualized Marketing [INFOGRAPHIC]

DouglasKarr
Remember when Nike introduced its Just Do It campaign? Nike was able to achieve massive brand awareness and scale with this simple slogan. Billboards, TV, radio, print …‘Just Do It’ and the Nike swoosh was everywhere. Mass marketing worked, then.
The Power of Individualized Marketing [INFOGRAPHIC]

New Study: The Widening Digital Gap between the Consumer and Marketer

Chris Horton
Marketers are trying to take the easy route to personalization, mainly through “personalized” mass email blasts, and customers are seeing right through it. When asked “what frustrates you most about companies’ use of online communications,” 80% replied “too many unwanted email messages.”
New Study: The Widening Digital Gap between the Consumer and Marketer

Automation and Digital Marketing Personalization [INFOGRAPHIC]

DouglasKarr
One of the nice elements of a marketing automation system is the ability to collect data direct from the prospect as well as capture their behavior over time. Old school personalization required extensive form captures that had high abandonment rates. Utilizing marketing automation, you can slowly capture the data and continue to fine-tune your campaigns, making them more relevant to the prospect as you learn more about them.
Automation and Digital Marketing Personalization [INFOGRAPHIC]

How To Make Mobile Marketing More Personalized [INFOGRAPHIC]

RoyMorejon
With the right mobile platform, marketers can go well beyond a personalized website experience to deliver timely, relevant communication with mobile campaigns that reach your subscribers wherever they are with tailored messages and promotions.
How To Make Mobile Marketing More Personalized [INFOGRAPHIC]

The Personalization Spectrum

nectarom
Personalization is a term bandied about with increasing frequency. Everyone seems to be personalizing everything. There is personalized learning, personalized shoes, personalized phones, personalized fitness, personalized ads, and the list goes on. Just as a rainbow spans a continuous span of colors, personalization seems to span a continuous spectrum of options.
The Personalization Spectrum

Personalization: A Key Tenet of User Engagement

Alakh Verma
Personalization: A Key Tenet of User Engagement

Deveny-Gate: The Social Media Balancing Act

Kimota

Don't Forget the Phone!

BryanHowland1