Recent Posts

Ello, the Hip, Minimal Social Network: Hanging Out with the Cool Kids

larrykim
Behold: "Ello," yet another social media network. It resembles a prototype site hacked together by coders, rather than a full-featured social network. In many ways, this is exactly what Ello is. Let's take a look at some of the features it offers and how to use it. Is it worth the hype?
Ello, the Hip, Minimal Social Network: Hanging Out with the Cool Kids

Google+ Is an Island of Misfit Toys

cabraham
With the advent of the Internet and the virtual community, it’s been easier than ever for birds of a feather to do much more than just flock together – they’re able to discover that they’re swans and not ugly ducklings well before taking to the sky in V formation.
Google+ Is an Island of Misfit Toys

Optimize Your Posts on LinkedIn, Facebook, Twitter, Pinterest and More

PamDyer
Creating great content isn’t enough. If you want people to share it, you must consider the dynamics of each of your social networks and optimize your posts for each. This will maximize sharing and help you build your brand, engage with your target customers, create brand ambassadors, and ultimately improve lead acquisition and sales.
Optimize Your Posts on LinkedIn, Facebook, Twitter, Pinterest and More

Updated Image Sizing Guide for Social Media Profiles

Warren Knight
Around August of last year, I wrote a post on image sizes for social media profiles, but since then things have changed (as social media does). Here are the image sizes you should be using to build a consistent business presence online on Facebook, Twitter, Google+, LinkedIn, YouTube, Instagram and Pinterest.
Updated Image Sizing Guide for Social Media Profiles

How Niche Social Networking Sites Empower New Industries

SocialMktgFella
Traditional, trade, and professional industries often miss out on social media marketing due to misconceptions about the efficacies of social media netoworks, a lack of guidance, certain ethical restrictions, and overall uncertainty in how to implement a policy when using such tools. A handful of industry disruptors are changing that.
How Niche Social Networking Sites Empower New Industries

Design an Effective Social Media Page for Your Business

Eric Haskell
With more than 600 million daily active Facebook users and over 645 million registered Twitter users, it will be a strategic miss for those companies looking for greater exposure if they have not yet created their social profiles. Here are a few tips that you should keep in mind when designing your social media page to make it one of the best.
Design an Effective Social Media Page for Your Business

4 Major Components You Should Consider in a Social Media Audit

Ray Wang
With companies relying more on social media to increase brand awareness and customer acquisition, ensuring your social media accounts have maximum impact has never been so important. A simple way to make sure your social media accounts are set up effectively is by performing a social media audit.
4 Major Components You Should Consider in a Social Media Audit

The True Value of Online Conversation

JamesL
As any decent social analytics tool will quickly reveal, not all mentions are created equal. There are some conversations that are simply more valuable and meaningful to your brand than others. So then how do you really evaluate how strong your online presence is?
The True Value of Online Conversation

Should You Split Your Brand's Social Media Presence?

margaretmurphydidit
Creating multiple online personalities has become a must for many brands. For brands that have huge followings and multiple causes and cultures, to have just one account on a social media platform would cause confusing messages, the need for constant updating , the clogging of feeds, and an overwhelming job for a social media coordinator.
Should You Split Your Brand's Social Media Presence?

The Convergent Evolution of Social Networks

JasonShen
Typically we focus on the differences between various platforms: Facebook is for friends, LinkedIn is for professional contacts, Twitter is for news, jokes, and celebrities. But sometimes, what is most interesting is how similar the platforms are. LinkedIn's new profile update has made this fact even more apparent.
The Convergent Evolution of Social Networks