How do successful organizations streamline their social management? Can one tool really do it all? We'll answer these questions and more on the next #SMTlive webinar. Register now!

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Is a Comprehensive Social Management Platform Truly Here?

It’s tempting for a new enterprise to get tool-heavy by investing in the latest shiny platform that offers one feature the rest don’t. This makes sense: as an enterprise, you want to run as efficiently as possible, using the best tools available. But after a while, an organization can get bogged down in tools, especially an organization that’s trying to scale.  In effect, the tools that promise seamlessness can actually hamper efficiency. How do successful organizations streamline their social management? How many tools are too many? Can one tool really do it all?

May 21, 2015
One of the best aspects of a career in social media is the huge growth potential. Every year, social networks emerge and expand. Audiences – and how we reach them – change just as often. Almost as quickly, a brand’s social media team of one transforms into a global program that spans across the organization… Out of necessity. But with great opportunities also come great challenges.
long term planning
May 17, 2015
Running a business? Want to generate more revenues? Leads are exactly what you need. Only then you can pursue those to convert them into your customers. But how can you do that? Are you using LinkedIn for your business? It is undoubtedly one of the best professional networks available.
January 12, 2015
We all know by now that social media is an important part of building engagement, staying in touch with contacts, and for building our credibility. But can the mechanics of posting to multiple social destinations can get a little bit sticky?
January 12, 2015
As a consultant and trainer in the nonprofit community, I’ve been waiting with bated breath for the Nonprofit Communications Trends Report. And it’s here! Kivi published the first Nonprofit Communications Trends Report back in 2011, surveying 780 nonprofits. For the most recent report, Kivi surveyed 1,535 nonprofits – mostly in the United States.
January 07, 2015
In the beginning, the Internet was populated by an infinite number of ad hoc communities. Over the past decade, these safe and private communities have been consumed and subsumed by Facebook, Google, Twitter, Reddit, and others. In 2015, there will be a return from renting a little piece of a very large development to buying one’s very own retreat for him or herself and a number of close friends.
January 07, 2015
I have seen the future, and there are changes coming. The biggest will likely be your need to increase your budget for social media marketing, but I’m saving that for a separate post, coming soon.
December 19, 2014
"Dear Socially Stephanie: How much should you differentiate your message when you post on Twitter, Facebook, Google +, and LinkedIn? Does the overall tone and message vary even for the same subject, or does it not really matter?"
December 03, 2014
If you wish to build a successful social business, you have to break the wall. Get your employees to participate genuinely in your social media initiatives. Make them your brand’s voice and let them interact in their own social circles. Your social media efforts seem more human, and this human touch is what people want, need, and look for.