Technology & Data
Social Change Agent Survey: Passion, Skill Set, and Persistence Lead to Career GrowthSandy Carter's 6 Social Business Lessons to Learn from Candy Crush5 Tips for Creating a Company Culture that Connects with Your Sweet Spot ClientsWhy Leadership Should Be a Collaborative Exercise
8 Internet User Statistics Every Small Business Should Know AboutCan't Find Time for Social Media? This Approach Will Help6 Ways to Turn Your Small Business into a Media Hub
- Social Organization
Beyond Engagement: Why Advocacy Is Always About the PeopleFormer IBM Senior Advisors Launch Brands Rising to Build Employee Advocacy ProgramsPerformance and Risk Management Through Social Media TrainingEmployee Advocacy Summit: Advocate Stories from the Field
- Customer Service
Join us September 15th in Atlanta for The Employee Advocacy Summit and learn how to unleash the power of your employees.
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The SMT Marketplace
Your resource for exclusive content and insights from Social Media Today, and opportunities to reach our community of professionals.
The Social Business Book Club brings you books, discussions, and insights from today's to business thought leaders.
Join interactive talks and and panel discussions with leading thinkers and practitioners on social media and networked business, or browse the catalogue of recorded sessions - all completely free.
Reach Social Media Today's community of marketing and communications professionals in an editor-approved context with a native advertising package.
With the advent of the Internet and the virtual community, it’s been easier than ever for birds of a feather to do much more than just flock together – they’re able to discover that they’re swans and not ugly ducklings well before taking to the sky in V formation.
Creating great content isn’t enough. If you want people to share it, you must consider the dynamics of each of your social networks and optimize your posts for each. This will maximize sharing and help you build your brand, engage with your target customers, create brand ambassadors, and ultimately improve lead acquisition and sales.
Around August of last year, I wrote a post on image sizes for social media profiles, but since then things have changed (as social media does). Here are the image sizes you should be using to build a consistent business presence online on Facebook, Twitter, Google+, LinkedIn, YouTube, Instagram and Pinterest.
Traditional, trade, and professional industries often miss out on social media marketing due to misconceptions about the efficacies of social media netoworks, a lack of guidance, certain ethical restrictions, and overall uncertainty in how to implement a policy when using such tools. A handful of industry disruptors are changing that.
With more than 600 million daily active Facebook users and over 645 million registered Twitter users, it will be a strategic miss for those companies looking for greater exposure if they have not yet created their social profiles. Here are a few tips that you should keep in mind when designing your social media page to make it one of the best.
With companies relying more on social media to increase brand awareness and customer acquisition, ensuring your social media accounts have maximum impact has never been so important. A simple way to make sure your social media accounts are set up effectively is by performing a social media audit.
As any decent social analytics tool will quickly reveal, not all mentions are created equal. There are some conversations that are simply more valuable and meaningful to your brand than others. So then how do you really evaluate how strong your online presence is?
Creating multiple online personalities has become a must for many brands. For brands that have huge followings and multiple causes and cultures, to have just one account on a social media platform would cause confusing messages, the need for constant updating , the clogging of feeds, and an overwhelming job for a social media coordinator.
Typically we focus on the differences between various platforms: Facebook is for friends, LinkedIn is for professional contacts, Twitter is for news, jokes, and celebrities. But sometimes, what is most interesting is how similar the platforms are. LinkedIn's new profile update has made this fact even more apparent.
Reference this article at your next staff meeting when you bring up the idea of a brilliant new strategy you read about on Social Media Today: Inbound marketing through online forums. Brands can find no better audience for targeted content distribution within online forums.