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January 12, 2015
We all know by now that social media is an important part of building engagement, staying in touch with contacts, and for building our credibility. But can the mechanics of posting to multiple social destinations can get a little bit sticky?
January 12, 2015
As a consultant and trainer in the nonprofit community, I’ve been waiting with bated breath for the Nonprofit Communications Trends Report. And it’s here! Kivi published the first Nonprofit Communications Trends Report back in 2011, surveying 780 nonprofits. For the most recent report, Kivi surveyed 1,535 nonprofits – mostly in the United States.
January 07, 2015
In the beginning, the Internet was populated by an infinite number of ad hoc communities. Over the past decade, these safe and private communities have been consumed and subsumed by Facebook, Google, Twitter, Reddit, and others. In 2015, there will be a return from renting a little piece of a very large development to buying one’s very own retreat for him or herself and a number of close friends.
January 07, 2015
I have seen the future, and there are changes coming. The biggest will likely be your need to increase your budget for social media marketing, but I’m saving that for a separate post, coming soon.
December 19, 2014
"Dear Socially Stephanie: How much should you differentiate your message when you post on Twitter, Facebook, Google +, and LinkedIn? Does the overall tone and message vary even for the same subject, or does it not really matter?"
December 03, 2014
If you wish to build a successful social business, you have to break the wall. Get your employees to participate genuinely in your social media initiatives. Make them your brand’s voice and let them interact in their own social circles. Your social media efforts seem more human, and this human touch is what people want, need, and look for.
November 23, 2014
In the marketing, PR and communications field, we (well, the smart ones at least) take great care to remember that what we do – and what happens – both good and bad, is rarely if ever the fault of the communications platform. Generally, the culprit or hero is sound communications strategy supported by a legitimately good product or service.
October 06, 2014
Behold: "Ello," yet another social media network. It resembles a prototype site hacked together by coders, rather than a full-featured social network. In many ways, this is exactly what Ello is. Let's take a look at some of the features it offers and how to use it. Is it worth the hype?
July 30, 2014
With the advent of the Internet and the virtual community, it’s been easier than ever for birds of a feather to do much more than just flock together – they’re able to discover that they’re swans and not ugly ducklings well before taking to the sky in V formation.
July 15, 2014
Creating great content isn’t enough. If you want people to share it, you must consider the dynamics of each of your social networks and optimize your posts for each. This will maximize sharing and help you build your brand, engage with your target customers, create brand ambassadors, and ultimately improve lead acquisition and sales.

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