Recent Posts

Socially Stephanie: Social Media Context and Content

StephanieFrasco
"Dear Socially Stephanie: How much should you differentiate your message when you post on Twitter, Facebook, Google +, and LinkedIn? Does the overall tone and message vary even for the same subject, or does it not really matter?"
Socially Stephanie: Social Media Context and Content

Social Business Is Rooted in Conversation, Not Platforms

danielnewmanUV
If you wish to build a successful social business, you have to break the wall. Get your employees to participate genuinely in your social media initiatives. Make them your brand’s voice and let them interact in their own social circles. Your social media efforts seem more human, and this human touch is what people want, need, and look for.
Social Business Is Rooted in Conversation, Not Platforms

Platform Shaming: No, It's Not Twitter's Fault

DougHaslam
In the marketing, PR and communications field, we (well, the smart ones at least) take great care to remember that what we do – and what happens – both good and bad, is rarely if ever the fault of the communications platform. Generally, the culprit or hero is sound communications strategy supported by a legitimately good product or service.
Platform Shaming: No, It's Not Twitter's Fault

Ello, the Hip, Minimal Social Network: Hanging Out with the Cool Kids

larrykim
Behold: "Ello," yet another social media network. It resembles a prototype site hacked together by coders, rather than a full-featured social network. In many ways, this is exactly what Ello is. Let's take a look at some of the features it offers and how to use it. Is it worth the hype?
Ello, the Hip, Minimal Social Network: Hanging Out with the Cool Kids

Google+ Is an Island of Misfit Toys

cabraham
With the advent of the Internet and the virtual community, it’s been easier than ever for birds of a feather to do much more than just flock together – they’re able to discover that they’re swans and not ugly ducklings well before taking to the sky in V formation.
Google+ Is an Island of Misfit Toys

Optimize Your Posts on LinkedIn, Facebook, Twitter, Pinterest and More

PamDyer
Creating great content isn’t enough. If you want people to share it, you must consider the dynamics of each of your social networks and optimize your posts for each. This will maximize sharing and help you build your brand, engage with your target customers, create brand ambassadors, and ultimately improve lead acquisition and sales.
Optimize Your Posts on LinkedIn, Facebook, Twitter, Pinterest and More

Updated Image Sizing Guide for Social Media Profiles

Warren Knight
Around August of last year, I wrote a post on image sizes for social media profiles, but since then things have changed (as social media does). Here are the image sizes you should be using to build a consistent business presence online on Facebook, Twitter, Google+, LinkedIn, YouTube, Instagram and Pinterest.
Updated Image Sizing Guide for Social Media Profiles

How Niche Social Networking Sites Empower New Industries

SocialMktgFella
Traditional, trade, and professional industries often miss out on social media marketing due to misconceptions about the efficacies of social media netoworks, a lack of guidance, certain ethical restrictions, and overall uncertainty in how to implement a policy when using such tools. A handful of industry disruptors are changing that.
How Niche Social Networking Sites Empower New Industries

Design an Effective Social Media Page for Your Business

Eric Haskell
With more than 600 million daily active Facebook users and over 645 million registered Twitter users, it will be a strategic miss for those companies looking for greater exposure if they have not yet created their social profiles. Here are a few tips that you should keep in mind when designing your social media page to make it one of the best.
Design an Effective Social Media Page for Your Business

4 Major Components You Should Consider in a Social Media Audit

Ray Wang
With companies relying more on social media to increase brand awareness and customer acquisition, ensuring your social media accounts have maximum impact has never been so important. A simple way to make sure your social media accounts are set up effectively is by performing a social media audit.
4 Major Components You Should Consider in a Social Media Audit