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product development

December 20, 2014
Most businesses will start with the product. A great invention is produced and the marketing department is given the task of getting that product known to the world. A lot of time, effort, and a huge budget goes into blogs, ads, infographics, commercials, and the rest of it, with the hope that an audience for that content will develop as people learn about the product and decide they want to buy it.
October 24, 2013
Social media isn't just about campaigns or brand engagement. One of its often overlooked uses is for product testing, right from the blueprint designs, through different iterations to delivery. I'll look at the various steps from conceptual testing, to building word of mouth and creating brand advocates, to launch and final delivery.
May 09, 2013
The engagement and activation of your community can assist with virtually every stage of product development including idea generation, concept screening, concept development, commercial viability analysis, beta testing, and commercialization and launch.
December 26, 2011
"George Orwell once quipped: “Advertising is the rattling of a stick inside a swill bucket.” The transmedia and micro-economy thrust will—in my opinion—accelerate in 2012 and rattle the bucket. In a big way. The playing field is being leveled and Madison Avenue will soon become a ghost town."
February 08, 2011
Without passion, entrepreneurs risk creating bland products that are difficult to monetize and sell. Passion trumps experience. Creativity wins. Genuine relationships matter. People do business with with people they know, like and trust.
January 03, 2011
Improvisation is the ultimate, adaptable “social” model of co-creation. Based on right-brain techniques improvisation for idea generation is becoming more common within the enterprise. It’s an idea whose time has come as co-created ideas, products, processes, business models, and processes for example often lead to better business outcomes, including, of course, revenue, as a recent New York Times article illustrates.
November 09, 2007
So I thought I'd test drive this new, new paradigm in advertising, called Facebook Ads. What's to lose? $20 a day at $.05/click. Interface is easy enough, told me after choosing some keywords/behaviors/interests to target that I could potentially reach 8,700 profiles (no indication of active or not...
November 06, 2007
Thanks to this blog called protocolinpractice , which is focused on a conversation about protocol and how we relate to each other in business and social environments, I was made aware of an item by Brian Oberkirch entitled: What PR people should know about social media . Mr. Oberkirch is marketing...
November 04, 2007
I thought of another concept I really love about web 2.0, which I don't know if anyone has really talked about much in the context of associations. That is the beta test, or "second phase" of testing a product or service, where it's rolled out to a small sampling of the intended audience. Everyone...
October 23, 2007
In marketing, we know that when customers buy a product, they aren't really buying that "product" so much as they are buying a solution to a requirement or need. You know, that old thing that "customers aren't buying a quarter-inch drill, they are buying quarter inch holes." This is true, but...