- Content Marketing
When Your Customers Become Your Contributors: Brand Journalism Meets TraditionalGoogle Is Changing the Close Variant Matching Option in AdWordsBefore You Invest in Online Advertising, Do This!Native Advertising: The New New Thing or a Race to the Bottom? [VIDEO]
Technology & Data
Data and Creativity at the Social Shake Up: Defining Your Data-Driven Social CampaignTalking Strategy and Data with Shannon Lee of Precision StrategiesNew IBM Study Reveals 3 Key Characteristics of the Most Successful CompaniesMinority Report: Confronting Privacy Issues in Big Data Gathering
- Tech & Innovation
- marketing automation
Social Startups: Moment.me Captures a 360-Degree View of The Social Shake-Up 2014Hootsuite Partners With Syracuse University to Bring Social Media Savvy to College StudentsThe Best Hyperlapse VideosThe Best Content Moderation Tools for Busy People Who Don't Have Time for That
Social Change Agent Survey: Passion, Skill Set, and Persistence Lead to Career Growth#SocBizShakeUp: Sandy Carter at The Social Shake-UpThe Social Shake-Up: How CMOs Drive Innovation and Revenue GrowthThe Social Shake-Up: The Future of Social Business
- Small Business
- Social Organization
Recap from the First-Ever Employee Advocacy SummitFormer IBM Senior Advisors Launch Brands Rising to Build Employee Advocacy ProgramsPerformance and Risk Management Through Social Media TrainingEmployee Advocacy Summit: Advocate Stories from the Field
- Customer Service
Join us September 15th in Atlanta for The Employee Advocacy Summit and learn how to unleash the power of your employees.
Post your event here and we'll share it with our community. If one of our members is featured, we'll promote as well on their profile.
- Marketplace & Webinars
The SMT Marketplace
Your resource for exclusive content and insights from Social Media Today, and opportunities to reach our community of professionals.
The Social Business Book Club brings you books, discussions, and insights from today's to business thought leaders.
Join interactive talks and and panel discussions with leading thinkers and practitioners on social media and networked business, or browse the catalogue of recorded sessions - all completely free.
Reach Social Media Today's community of marketing and communications professionals in an editor-approved context with a native advertising package.
You might be wondering why developing your leadership skills is important as a writer. If you’re thinking about self-publishing then you will need to have the ability to lead.
What can tablets do for brands? They can allow them to engage with their audiences in ways never thought possible. All they need is the help of publishers. There are some great examples of publishers doing this already, but this needs to improve scale.
While certainly not a new concept, more and more brands are increasingly turning into media machines in today’s marketing landscape. While brands, media and audiences used to have distinct roles in the marketing relationship, in today’s world, these roles overlap, with brands and audiences becoming two of the major media makers. This creates new opportunities for brands to leverage the content they, and their audiences are creating.
Social media has now given a voice to so many authors who’d never stand a chance with traditional publishers. While writers need a pen in their right hand, they need social media in their other hand—it’s the best free marketing tool out there and it has revolutionized the publishing industry.
One of the core beliefs of Likeonomics is that there is a real currency to unexpected honesty. It is why I told the story of the "Making of Likeonomics" several weeks before it was even out. I believe that if I don't hide my motivation from you, and share it openly - I can build trust, because I'm not trying to trick you.
"That is, you can read their blogs but they don’t publish new content anymore. With rare exception in the months since, the crux of their content is from 2008 and 2009 until one day they stopped clicking the publish button. This fact of life is unfortunate because I subscribed to their blogs, loyally visited when new articles were published, and commented a lot."
The explosion in social media over the past couple of years has resulted in a requirement for leading international brands and businesses to increasingly view themselves as publishers, as they clamour for the attention of their core demographics on social networks.