The next evolution of Facebook has been uncloaked – earlier this week, reports surfaced indicating that Facebook has been working with some of the world’s largest publishers on deals to have them post content directly to Facebook, in conjunction with material published in their own publications. This would mean users would no longer have to click on a link to read the latest news story, keeping them on-platform longer, and enabling Facebook to capitalise on that attention through ads.
What can tablets do for brands? They can allow them to engage with their audiences in ways never thought possible. All they need is the help of publishers. There are some great examples of publishers doing this already, but this needs to improve scale.
While certainly not a new concept, more and more brands are increasingly turning into media machines in today’s marketing landscape. While brands, media and audiences used to have distinct roles in the marketing relationship, in today’s world, these roles overlap, with brands and audiences becoming two of the major media makers. This creates new opportunities for brands to leverage the content they, and their audiences are creating.
Social media has now given a voice to so many authors who’d never stand a chance with traditional publishers. While writers need a pen in their right hand, they need social media in their other hand—it’s the best free marketing tool out there and it has revolutionized the publishing industry.
One of the core beliefs of Likeonomics is that there is a real currency to unexpected honesty. It is why I told the story of the "Making of Likeonomics" several weeks before it was even out. I believe that if I don't hide my motivation from you, and share it openly - I can build trust, because I'm not trying to trick you.
"That is, you can read their blogs but they don’t publish new content anymore. With rare exception in the months since, the crux of their content is from 2008 and 2009 until one day they stopped clicking the publish button. This fact of life is unfortunate because I subscribed to their blogs, loyally visited when new articles were published, and commented a lot."
In the marketing world we hear all the time that print is dying (no, it isn’t). But for those in the newspaper industry, this apocalyptic claim is all too real. Readership of newspapers has fallen dramatically in recent years. People are now getting their news fix online, preferring the immediacy...
The explosion in social media over the past couple of years has resulted in a requirement for leading international brands and businesses to increasingly view themselves as publishers, as they clamour for the attention of their core demographics on social networks.
If you were raised in America, that means you were exposed to the basic premise of the American Dream which is that in America anything is possible. If you are willing to work hard enough you can be whatever you want to be. Social media is one way that has given new life and inspiration to this...