The ad wars between the major tech companies continues unabated, and Facebook has made their latest move. Under pressure from publishers dissatisfied by the ad revenue opportunities in their publishing options, Facebook is tweaking Instant Articles to allow publishers to make more money.
As ratings drop for most cable news channels and tradition print newspapers continue to collapse, where are Americans getting their news today? For many, especially Millennials , the answer is social media.
According to Lucia Moses of Digiday, traffic to Facebook's top publishers has dropped precipitously this year, even while Facebook garners a lot of media attention (including from Social Media Today) for making inroads and deals with digital publishers.
AdWeek recently published an article concerning ad blocking, advertising revenue, and the future risks and opportunities of digital publishing. The article is fascinating because it take the form of a roundtable between some of the major players in the fields. And, interestingly enough, all those involved seem to agree with each other about what the problem is and how they might fix things.
qoppi / Shutterstock.com Due to the growing prevalence of ad blocking software , big tech companies such as Facebook and Apple are trying to get publishers to use their proprietary publishing tools , like Instant Articles and Apple News , which don't allow ad blocking software. Because media...