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March 26, 2015
The next evolution of Facebook has been uncloaked – earlier this week, reports surfaced indicating that Facebook has been working with some of the world’s largest publishers on deals to have them post content directly to Facebook, in conjunction with material published in their own publications. This would mean users would no longer have to click on a link to read the latest news story, keeping them on-platform longer, and enabling Facebook to capitalise on that attention through ads.
September 20, 2014
You might be wondering why developing your leadership skills is important as a writer. If you’re thinking about self-publishing then you will need to have the ability to lead.
May 08, 2013
What can tablets do for brands? They can allow them to engage with their audiences in ways never thought possible. All they need is the help of publishers. There are some great examples of publishers doing this already, but this needs to improve scale.
May 02, 2013
While certainly not a new concept, more and more brands are increasingly turning into media machines in today’s marketing landscape. While brands, media and audiences used to have distinct roles in the marketing relationship, in today’s world, these roles overlap, with brands and audiences becoming two of the major media makers. This creates new opportunities for brands to leverage the content they, and their audiences are creating.
November 13, 2012
Social media has now given a voice to so many authors who’d never stand a chance with traditional publishers. While writers need a pen in their right hand, they need social media in their other hand—it’s the best free marketing tool out there and it has revolutionized the publishing industry.
May 07, 2012
One of the core beliefs of Likeonomics is that there is a real currency to unexpected honesty. It is why I told the story of the "Making of Likeonomics" several weeks before it was even out. I believe that if I don't hide my motivation from you, and share it openly - I can build trust, because I'm not trying to trick you.
August 10, 2011
"That is, you can read their blogs but they don’t publish new content anymore. With rare exception in the months since, the crux of their content is from 2008 and 2009 until one day they stopped clicking the publish button. This fact of life is unfortunate because I subscribed to their blogs, loyally visited when new articles were published, and commented a lot."
October 25, 2010
In the marketing world we hear all the time that print is dying (no, it isn’t). But for those in the newspaper industry, this apocalyptic claim is all too real. Readership of newspapers has fallen dramatically in recent years. People are now getting their news fix online, preferring the immediacy...
September 24, 2010
The explosion in social media over the past couple of years has resulted in a requirement for leading international brands and businesses to increasingly view themselves as publishers, as they clamour for the attention of their core demographics on social networks.
August 23, 2010
If you were raised in America, that means you were exposed to the basic premise of the American Dream which is that in America anything is possible. If you are willing to work hard enough you can be whatever you want to be. Social media is one way that has given new life and inspiration to this...