Recent Posts

How Writers Can Develop Their Leadership Skills

Hiten Vyas
You might be wondering why developing your leadership skills is important as a writer. If you’re thinking about self-publishing then you will need to have the ability to lead.
How Writers Can Develop Their Leadership Skills

Digital Thought Starter: Publishers Need to Enhance their Tablet Offerings

bryannagy
What can tablets do for brands? They can allow them to engage with their audiences in ways never thought possible. All they need is the help of publishers. There are some great examples of publishers doing this already, but this needs to improve scale.
Digital Thought Starter: Publishers Need to Enhance their Tablet Offerings

Brands as Publishers and How It's Changing Marketing

Julie Blakley
While certainly not a new concept, more and more brands are increasingly turning into media machines in today’s marketing landscape. While brands, media and audiences used to have distinct roles in the marketing relationship, in today’s world, these roles overlap, with brands and audiences becoming two of the major media makers. This creates new opportunities for brands to leverage the content they, and their audiences are creating.
Brands as Publishers and How It's Changing Marketing

How Social Media is Changing the Publishing Industry

kleimkuehler
Social media has now given a voice to so many authors who’d never stand a chance with traditional publishers. While writers need a pen in their right hand, they need social media in their other hand—it’s the best free marketing tool out there and it has revolutionized the publishing industry.
How Social Media is Changing the Publishing Industry

Why I Don't Want You To Buy Likeonomics (This isn't a marketing trick)

RohitBhargava
One of the core beliefs of Likeonomics is that there is a real currency to unexpected honesty. It is why I told the story of the "Making of Likeonomics" several weeks before it was even out. I believe that if I don't hide my motivation from you, and share it openly - I can build trust, because I'm not trying to trick you.
Why I Don't Want You To Buy Likeonomics (This isn't a marketing trick)

3 Blogs That Remain Missed

ariherzog
"That is, you can read their blogs but they don’t publish new content anymore. With rare exception in the months since, the crux of their content is from 2008 and 2009 until one day they stopped clicking the publish button. This fact of life is unfortunate because I subscribed to their blogs, loyally visited when new articles were published, and commented a lot."
3 Blogs That Remain Missed

More Brands Need To Become Social Media Publishers

philipkeightley
The explosion in social media over the past couple of years has resulted in a requirement for leading international brands and businesses to increasingly view themselves as publishers, as they clamour for the attention of their core demographics on social networks.

Social Media Inspires the American Dream

sandeemiller

The Future of Marketing Starts with Publishing: Part 2

BrianSolis