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QR codes

October 07, 2014
It’s everywhere, right? The small, black, squiggly, nonsensical square that adorns objects all over, and it’s called a QR code. A few years back, these were all the rage; a trend that made first-mover marketers excited. Today? Not so much, based on this personal mobile marketing story that happened this weekend.
March 24, 2014
QR (quick response) codes were very popular not too long ago and they have come back recently and are very popular again. QR codes are a wonderful marketing resource that allows the user to obtain information quickly and easily with the mere click of a button.
January 17, 2013
It is not that QR Codes are dead or evil or anything hyperbolic like that - they are just horribly misused. There are benefits and useful applications for them, either technical or industrial for the most part.
June 22, 2012
Here are a few step-by-step tips to help you utilise QR codes to their full potential. While not strictly "social media," the successful adoption of QR codes meshes well with the trend toward more expansive social use of mobile handheld devices. Maybe best practices will help.
April 29, 2012
It had only been a few weeks since my last visit to Sun Valley Mall in Concord, California, but during our trek this weekend, we found that the mall had added two interactive installations that foretell part of the future of advertising. On entering the mall, we saw a Fox-sponsored “Stop. Scan...
February 25, 2012
QR codes seemed to charge into the worlds of marketing, advertising and social media with the speed of several turbo charged cheetahs towing product information . Some believe that the ancient Egyptians were introduced to QR codes by a benevolent alien brain trust. Others believe that people...
October 05, 2011
"A little less than a month ago, I posted an entry asking the question – Can video content be produced in-house. It sparked tremendous debate amongst marketing professionals, agencies and videographers. Well, 3 and a bit weeks later I have some of my home-grown video to show and would love to hear your feedback."
September 21, 2011
With the right strategy, QR codes can provide a valuable tool in reaching the mobile consumer.
June 21, 2011
At present, QR-Codes are being used in magazines, advertisements and promotional campaigns for providing information, directions, links, maps and the like to its end-users. They can be easily generated for free using QR-code generators. As creating and using these codes is very cost-effective this technology is useful for most businesses and particularly Non-Profit Organizations as they can use QR-Codes to support their work in endless ways.