Recent Posts

Mobile Marketing and the Ubiquitous QR Code

Soulati.com
It’s everywhere, right? The small, black, squiggly, nonsensical square that adorns objects all over, and it’s called a QR code. A few years back, these were all the rage; a trend that made first-mover marketers excited. Today? Not so much, based on this personal mobile marketing story that happened this weekend.
Mobile Marketing and the Ubiquitous QR Code

The Reemergence of QR Codes

CompuKol
QR (quick response) codes were very popular not too long ago and they have come back recently and are very popular again. QR codes are a wonderful marketing resource that allows the user to obtain information quickly and easily with the mere click of a button.
The Reemergence of QR Codes

9 Reasons QR Codes are Bad for Your Brand

PaulDunay
It is not that QR Codes are dead or evil or anything hyperbolic like that - they are just horribly misused. There are benefits and useful applications for them, either technical or industrial for the most part.
9 Reasons QR Codes are Bad for Your Brand

6 Steps to Successful Marketing with QR Codes

ahrenfelt
Here are a few step-by-step tips to help you utilise QR codes to their full potential. While not strictly "social media," the successful adoption of QR codes meshes well with the trend toward more expansive social use of mobile handheld devices. Maybe best practices will help.
6 Steps to Successful Marketing with QR Codes

QR Codes of the Future?

SocialTurbine
QR Codes of the Future?

Can Video Content Be Produced In-house?

Gareth Case
"A little less than a month ago, I posted an entry asking the question – Can video content be produced in-house. It sparked tremendous debate amongst marketing professionals, agencies and videographers. Well, 3 and a bit weeks later I have some of my home-grown video to show and would love to hear your feedback."

How to Reach Your Mobile Customer Using QR Codes

TungstenBranding
With the right strategy, QR codes can provide a valuable tool in reaching the mobile consumer.
How to Reach Your Mobile Customer Using QR Codes

QR Codes for Non-Profit Organizations: ideas about engagement and interaction

ahrenfelt
At present, QR-Codes are being used in magazines, advertisements and promotional campaigns for providing information, directions, links, maps and the like to its end-users. They can be easily generated for free using QR-code generators. As creating and using these codes is very cost-effective this technology is useful for most businesses and particularly Non-Profit Organizations as they can use QR-Codes to support their work in endless ways.