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Online marketers everywhere are buzzing about the decline in organic Facebook reach for brand pages caused by the updates made to the news feed algorithm over the last few months. Many of these marketers and business owners are upset about the implications on their reach. However, there is no need to panic.
I don’t have to tell you this, but the nature of Facebook is social. People on Facebook are seeking to be actively social with friends, families and brands. Your followers will come back all the time if you actually engage with them. Ask questions that allow your followers to tell their stories or opinions. Host a giveaway.
Brands that use Facebook for marketing have seen a sharp drop in engagement. The tight-lipped social network acknowledged as much in a leaked sales deck obtained by TechCrunch in December that included this statement: “We expect organic distribution of an individual page’s posts to gradually decline over time..."
Twitter recently celebrated its 8th birthday and with that we have witnessed a sprout of new features. Some of the features have been officially confirmed and for the rest the 140-character network has left us to do the word of mouth. Listed below are nine such experiments that Twitter has recently launched or is working on at the moment.
In this blog post, we’re confirming the hard truth (with some hope). And we’re also trying to answer this question: what if I were to post twice more, would I double my reach? Does 1% reach on 2 posts give me 2% reach or do I still get 1%? We took a sample of 10K pages from brands and we looked at their 7-days page organic reach for the past 8 months.
We are very excited today to be bringing you some good news about your Facebook page’s potential for organic reach! Being the bearer of bad news is no fun – like when text only updates got the boot, or organic reach declined – so this is a welcome opportunity.
What people actually use Instagram for can vary in a multitude of ways. This is great news for businesses because they can optimize their reach in ways that other social media outlets may not allow for. Not to mention, this untapped demographic may include people that are on Instagram but don’t have a Facebook or Twitter account.
If you are trying to grow your fan base or get a certain post seen, Reach may be the metric for you. However if you are trying to build a relationship with customers, build brand loyalty or measure purchase intent, you should pay attention to Engagement metrics.
When it comes to social media, more reach = more interaction = more LOVE for your brand. Think about it: nobody likes the guy at parties who can’t stop talking about himself (seriously, it’s a huge turn-off). The same goes for social media. You must give a little to get a little. The best rule I’ve found?
A recent controversy over average Facebook Page reach led Facebook to publicly announce the four main factors it uses to determine the reach each Page post gets. These are the factors you should concentrate on in order to increase engagement with your fans.