With its ever-changing algorithms and policies, managing a Facebook channel can sometimes beguile even the most seasoned marketing teams, especially when it comes to boosted posts. Let’s break down what they are and why this Facebook feature is important to the success of your next marketing campaign.
Chasing reach is simply a new variant of the (now belatedly discredited) exercise of manufacturing Facebook likes and Twitter followers. You may have reached a whole lot of people, but so what? What does this actually mean for what these people think about your brand and how does this translate into improved sales or reputation scores?
“When you understand who your audience is and the kind of content they read, it's a lot easier to consistently write content that will connect with them. Until now, I'd argue, there isn't one tool that can reveal who your audience is and provide you with a tool to write for them,” asserted Ira Haberman, director of marketing for Atomic Reach.
Online marketers everywhere are buzzing about the decline in organic Facebook reach for brand pages caused by the updates made to the news feed algorithm over the last few months. Many of these marketers and business owners are upset about the implications on their reach. However, there is no need to panic.
I don’t have to tell you this, but the nature of Facebook is social. People on Facebook are seeking to be actively social with friends, families and brands. Your followers will come back all the time if you actually engage with them. Ask questions that allow your followers to tell their stories or opinions. Host a giveaway.
Brands that use Facebook for marketing have seen a sharp drop in engagement. The tight-lipped social network acknowledged as much in a leaked sales deck obtained by TechCrunch in December that included this statement: “We expect organic distribution of an individual page’s posts to gradually decline over time..."
Twitter recently celebrated its 8th birthday and with that we have witnessed a sprout of new features. Some of the features have been officially confirmed and for the rest the 140-character network has left us to do the word of mouth. Listed below are nine such experiments that Twitter has recently launched or is working on at the moment.
In this blog post, we’re confirming the hard truth (with some hope). And we’re also trying to answer this question: what if I were to post twice more, would I double my reach? Does 1% reach on 2 posts give me 2% reach or do I still get 1%? We took a sample of 10K pages from brands and we looked at their 7-days page organic reach for the past 8 months.
We are very excited today to be bringing you some good news about your Facebook page’s potential for organic reach! Being the bearer of bad news is no fun – like when text only updates got the boot, or organic reach declined – so this is a welcome opportunity.