Recent Posts

Content Marketing: Reaching for the Stars (But Reach Is Yesterday's Game)

RichardStacy
Chasing reach is simply a new variant of the (now belatedly discredited) exercise of manufacturing Facebook likes and Twitter followers. You may have reached a whole lot of people, but so what? What does this actually mean for what these people think about your brand and how does this translate into improved sales or reputation scores?
Content Marketing: Reaching for the Stars (But Reach Is Yesterday's Game)

Social Startups: Atomic Reach Helps You Publish the Best Content Consistently

shaybmoser
“When you understand who your audience is and the kind of content they read, it's a lot easier to consistently write content that will connect with them. Until now, I'd argue, there isn't one tool that can reveal who your audience is and provide you with a tool to write for them,” asserted Ira Haberman, director of marketing for Atomic Reach.
Social Startups: Atomic Reach Helps You Publish the Best Content Consistently

8 Quick Tips for Creating Facebook Posts that Will Reach Your Audience

Danielle Cormier
Online marketers everywhere are buzzing about the decline in organic Facebook reach for brand pages caused by the updates made to the news feed algorithm over the last few months. Many of these marketers and business owners are upset about the implications on their reach. However, there is no need to panic.
8 Quick Tips for Creating Facebook Posts that Will Reach Your Audience

Survival of the Fittest: Your Organic Reach on Facebook in the Pay-to-Play World

WSS Marketing
I don’t have to tell you this, but the nature of Facebook is social. People on Facebook are seeking to be actively social with friends, families and brands. Your followers will come back all the time if you actually engage with them. Ask questions that allow your followers to tell their stories or opinions. Host a giveaway.
Survival of the Fittest: Your Organic Reach on Facebook in the Pay-to-Play World

Facebook’s Organic Reach Decline: How to Respond

PamDyer
Brands that use Facebook for marketing have seen a sharp drop in engagement. The tight-lipped social network acknowledged as much in a leaked sales deck obtained by TechCrunch in December that included this statement: “We expect organic distribution of an individual page’s posts to gradually decline over time..."
Facebook’s Organic Reach Decline: How to Respond

9 Twitter Experiments to Help Simplify and Increase Reach

Prasant Naidu
Twitter recently celebrated its 8th birthday and with that we have witnessed a sprout of new features. Some of the features have been officially confirmed and for the rest the 140-character network has left us to do the word of mouth. Listed below are nine such experiments that Twitter has recently launched or is working on at the moment.
9 Twitter Experiments to Help Simplify and Increase Reach

Facebook Page Reach: A Trick to Increase Your Posts' Reach

Steve@wisemetrics
In this blog post, we’re confirming the hard truth (with some hope). And we’re also trying to answer this question: what if I were to post twice more, would I double my reach? Does 1% reach on 2 posts give me 2% reach or do I still get 1%? We took a sample of 10K pages from brands and we looked at their 7-days page organic reach for the past 8 months.
Facebook Page Reach: A Trick to Increase Your Posts' Reach

Pages Tagging Pages: Good News for Organic Reach on Facebook

smatista
We are very excited today to be bringing you some good news about your Facebook page’s potential for organic reach! Being the bearer of bad news is no fun – like when text only updates got the boot, or organic reach declined – so this is a welcome opportunity.
Pages Tagging Pages: Good News for Organic Reach on Facebook

Instagram: How to Optimize Your Reach

3Hhoopla
What people actually use Instagram for can vary in a multitude of ways. This is great news for businesses because they can optimize their reach in ways that other social media outlets may not allow for. Not to mention, this untapped demographic may include people that are on Instagram but don’t have a Facebook or Twitter account.
Instagram: How to Optimize Your Reach

Interpreting Facebook Page Insights: Reach vs. Engagement

yasminbendror
If you are trying to grow your fan base or get a certain post seen, Reach may be the metric for you. However if you are trying to build a relationship with customers, build brand loyalty or measure purchase intent, you should pay attention to Engagement metrics.
Interpreting Facebook Page Insights: Reach vs. Engagement