Recent Posts

How to Master Real-Time Engagement

Bernadette Coleman
Real-time marketing is about creating relevant timely content, the engagement experience with the reader and an incremental part of your overall marketing strategy. Start by crafting and refining content based on the types of conversations and events that enhance your brand. It’s not simply about current events, but rather a way to enter into a relevant and timely conversation or a moment that is authentic and relevant with your audience.
How to Master Real-Time Engagement

Real-Time Marketing for the Glory, Real Engagement for the Win

Brit at Sprout Social
When companies engage and respond to customer inquiries over social media, those customers end up spending 20% to 40% more with the company. So if the ROI of social media is such a concern for brands, why aren’t they investing more into conversations with customers rather than real-time marketing stunts?
Real-Time Marketing for the Glory, Real Engagement for the Win

Transform Events into Meaningful Experiences: Lessons in Real-Time Marketing

PaulDunay
Welcome to another Social Media Today webinar, part of the Best Thinker webinar series. This time, our topic was "Transforming Events into Meaningful Experiences: Lessons in Real-Time Marketing." This webinar included panelists from Mastercard, Cabela's, and Spredfast, who was also the sponsor.
Transform Events into Meaningful Experiences: Lessons in Real-Time Marketing

The History of Real-Time Marketing in 500 Words

thuff007
Real-time marketing (RTM) may seem like a spiffy new concept but it’s actually been around since the mid-90s. It was right about then companies discovered that, in some cases, months- or years-long marketing campaigns hamstrung their ability to be on the cutting edge of industry trends.
The History of Real-Time Marketing in 500 Words

How to Pull Off Real-Time Marketing Like a Pro

OfferPopKevin
Real-time marketing might seem as simple as composing a few snarky tweets, but in reality, it is not that easy. Real-time marketers need to do more than just gain attention — they have to captivate a real-time audience while tying that viral message into their brand’s overall marketing strategy.
How to Pull Off Real-Time Marketing Like a Pro

The 3 Stages of Real-Time Marketing: How to Get from Micro to Macro RTM

Sofie De Beule
We hardly ever know if a brand's next big real-time marketing effort will be a brilliant piece of creativity or just a sly marketing trick. However, missing out on real-time marketing opportunities is a no-go these days. But, did you actually know there are 3 stages of real-time marketing?
The 3 Stages of Real-Time Marketing: How to Get from Micro to Macro RTM