Recent Posts

Transform Events into Meaningful Experiences: Lessons in Real-Time Marketing

PaulDunay
Welcome to another Social Media Today webinar, part of the Best Thinker webinar series. This time, our topic was "Transforming Events into Meaningful Experiences: Lessons in Real-Time Marketing." This webinar included panelists from Mastercard, Cabela's, and Spredfast, who was also the sponsor.
Transform Events into Meaningful Experiences: Lessons in Real-Time Marketing

The History of Real-Time Marketing in 500 Words

thuff007
Real-time marketing (RTM) may seem like a spiffy new concept but it’s actually been around since the mid-90s. It was right about then companies discovered that, in some cases, months- or years-long marketing campaigns hamstrung their ability to be on the cutting edge of industry trends.
The History of Real-Time Marketing in 500 Words

How to Pull Off Real-Time Marketing Like a Pro

OfferPopKevin
Real-time marketing might seem as simple as composing a few snarky tweets, but in reality, it is not that easy. Real-time marketers need to do more than just gain attention — they have to captivate a real-time audience while tying that viral message into their brand’s overall marketing strategy.
How to Pull Off Real-Time Marketing Like a Pro

The 3 Stages of Real-Time Marketing: How to Get from Micro to Macro RTM

Sofie De Beule
We hardly ever know if a brand's next big real-time marketing effort will be a brilliant piece of creativity or just a sly marketing trick. However, missing out on real-time marketing opportunities is a no-go these days. But, did you actually know there are 3 stages of real-time marketing?
The 3 Stages of Real-Time Marketing: How to Get from Micro to Macro RTM