In July this year, Twitter introduced a new ‘ event targeting ’ capacity within Twitter ads, which aims to help brands capitalize on Twitter’s strength in live event coverage. This week, Twitter took the opportunity to highlight how some organizations are seeing success with this feature.
There’s a reason marketers are starting to call real-time marketing “right-time marketing." Done right it’s about getting the right message to the right audience at the right time. As a result, real-time marketing is at its best when preparation meets opportunity – hitting publish at the moment your message will resonate most.
Social media is about being able to engage with your audience, and replying in real-time to your customers’ issues and complaints. For quite a number of brands, bringing this about is still a mystery. What is holding brands back? Which roadblocks prevent them from living up to their customers’ expectations? Take a look at these 5 most important roadblocks for real-time social media engagement.
Depending on who you ask, real-time marketing has been described as the next big thing or a complete waste of time. Chris Kerns brings data to the RTM conversation for the first time to figure out how well real-time topics resonate with the audience, and what these new insights mean for marketers.
Real-time marketing is about creating relevant timely content, the engagement experience with the reader and an incremental part of your overall marketing strategy. Start by crafting and refining content based on the types of conversations and events that enhance your brand. It’s not simply about current events, but rather a way to enter into a relevant and timely conversation or a moment that is authentic and relevant with your audience.
What exactly is RTM and what does it mean to your brand?
You’ve surely heard about Oreo’s big blackout Tweet during the Super Bowl. And probably Arby’s post about Pharrell’s hat at the GRAMMY Awards. This type of engagement is called real-time marketing (RTM) — and it really, really works. We’re here to explain what RTM is and how it...
When companies engage and respond to customer inquiries over social media, those customers end up spending 20% to 40% more with the company. So if the ROI of social media is such a concern for brands, why aren’t they investing more into conversations with customers rather than real-time marketing stunts?
Welcome to another Social Media Today webinar, part of the Best Thinker webinar series. This time, our topic was "Transforming Events into Meaningful Experiences: Lessons in Real-Time Marketing." This webinar included panelists from Mastercard, Cabela's, and Spredfast, who was also the sponsor.
Real-time marketing (RTM) may seem like a spiffy new concept but it’s actually been around since the mid-90s. It was right about then companies discovered that, in some cases, months- or years-long marketing campaigns hamstrung their ability to be on the cutting edge of industry trends.