- Content Marketing
Let's Measure Social Media ROI in a Way That Isn't StupidTo Grow Your Social Marketing Budget, Determining ROI Is a Critical Job SkillWe Need to Rethink Our Definition of Engagement
When Your Customers Become Your Contributors: Brand Journalism Meets TraditionalGoogle Is Changing the Close Variant Matching Option in AdWordsBefore You Invest in Online Advertising, Do This!Native Advertising: The New New Thing or a Race to the Bottom? [VIDEO]
Technology & Data
Social Change Agent Survey: Passion, Skill Set, and Persistence Lead to Career GrowthSandy Carter's 6 Social Business Lessons to Learn from Candy Crush5 Tips for Creating a Company Culture that Connects with Your Sweet Spot ClientsWhy Leadership Should Be a Collaborative Exercise
8 Internet User Statistics Every Small Business Should Know AboutIs Your Small Business Doing Content Marketing Wrong?5 Free and Effective Social Media Tools Perfect for Small Businesses
- Social Organization
Beyond Engagement: Why Advocacy Is Always About the PeopleFormer IBM Senior Advisors Launch Brands Rising to Build Employee Advocacy ProgramsPerformance and Risk Management Through Social Media TrainingEmployee Advocacy Summit: Advocate Stories from the Field
- Customer Service
Join us September 15th in Atlanta for The Employee Advocacy Summit and learn how to unleash the power of your employees.
Post your event here and we'll share it with our community. If one of our members is featured, we'll promote as well on their profile.
- Marketplace & Webinars
The SMT Marketplace
Your resource for exclusive content and insights from Social Media Today, and opportunities to reach our community of professionals.
The Social Business Book Club brings you books, discussions, and insights from today's to business thought leaders.
Join interactive talks and and panel discussions with leading thinkers and practitioners on social media and networked business, or browse the catalogue of recorded sessions - all completely free.
Reach Social Media Today's community of marketing and communications professionals in an editor-approved context with a native advertising package.
"Dear Socially Stephanie: I'm a recent college grad, and I'm looking for a job. Do you have any tips on how I can make myself a bit more marketable on LinkedIn for recruiters?"
While the use of social media for personal branding and job search (PB&J) is still in its infancy, the best of the online millennials have perhaps strayed a bit far to the right side of the self-marketing continuum between physical networking and virtual/social networking. This story illustrates that social networking should complement, not replace, traditional physical networking for personal branding and job search.
In marketing, we talk a lot about the B2B buying funnel and stages like awareness and interest, consideration and intent, and evaluation and purchase. A smart marketer can match the appropriate content with the right stage of the buying cycle and the right target. How about the recruiting funnel? It doesn’t work all that differently.
You have already heard this many times before: social media websites are great tools for recruiting and sourcing potential job candidates. What happens if your company still hasn’t established its presence in the social media? How can you start recruiting and sourcing effectively? These simple tips will get you started in no time.
With all the tools available today, the recruitment process has grown to a point in which it’s no longer about chasing candidates but is instead about attracting the right talent. Learn how your business can harness the power of social media to attract top talent.
There’s no reason why you can’t get an internship in the digital sector – after all, the positions are out there so someone has to get them! Now, while we can’t actually help you find the perfect internship, we can give you a few helpful pointers on how to find and apply for an internship – both in and out of the digital sector.
Today, the conversation has now turned digital, be it an email, a status update or a Tweet. Recruiters are now 'hiding' behind a keyboard and a computer for their relationships. Technology and social media has the ability to increase our horizons and encourage interaction across digital networks, but it has limitations.
Does social media recruiting work? If you have been trying to hire employees, chances are that you have at least considered using social media to find the right candidates. There is ample proof that social media can help fill jobs; but it depends on what kind of job you are trying to hire for.
We get to know people online first and then, if we think they might be a good fit, we do the in person thing. Then they get to go through the formal interview process and take a writing test. By the time they’re hired, we already know where they’ll fit, how they’ll fit, where their strengths lie, and how others on the team will fill in for their weaknesses.