Instead of trying to reach millennials on job boards where they probably don’t visit, we decided to put our budget into the channels where our target group spends every potentially dull moment of their lives: Facebook and Instagram.
Recruiters have stated that if given the opportunity, they would not rehire 39% of the candidates they selected. For talent acquisition professionals, that’s a tough statistic to take. As Abby Euler, Global Marketing Evangelist for Talent Acquisition at IBM discussed in a podcast recording, forward...
If you are a recruiter, or if your company is recruiting, should you look for potential employees on Facebook? You might want to just because of Facebook’s enormous membership base. It has certainly got LinkedIn beat when it comes to number of users. Indeed, 85% of Internet users have Facebook accounts.
To me, one of the weirdest things about Google is that, for an international technological powerhouse with a market cap soon to reach half-a-trillion dollars, it is rather idiosyncratic. And they are idiosyncratic in a way that goes beyond Google doodles, or the many search easter eggs that the company has slipped into its algorithm. It actually puts substantial resources into things like driverless cars, or internet from the sky, or immortality.
While the use of social media for personal branding and job search (PB&J) is still in its infancy, the best of the online millennials have perhaps strayed a bit far to the right side of the self-marketing continuum between physical networking and virtual/social networking. This story illustrates that social networking should complement, not replace, traditional physical networking for personal branding and job search.
In marketing, we talk a lot about the B2B buying funnel and stages like awareness and interest, consideration and intent, and evaluation and purchase. A smart marketer can match the appropriate content with the right stage of the buying cycle and the right target. How about the recruiting funnel? It doesn’t work all that differently.
You have already heard this many times before: social media websites are great tools for recruiting and sourcing potential job candidates. What happens if your company still hasn’t established its presence in the social media? How can you start recruiting and sourcing effectively? These simple tips will get you started in no time.