HubSpot came up with this infographic, that demonstrates the need for social media scalability quite effectively. There is a limit to what a community manager or social media manager can do without (brace yourself) automation. I said it.
Building new communities can certainly be a challenge, but the opportunities provided by a small audience can also give the community manager a greater opportunity to engage directly with those who care most about what the company is doing.
A simple social media profile or LinkedIn profile picture can create a new type of discrimination among your peers. What is it? Are you a victim? How can you turn it around? LinkedIn marketing specialist Victoria Ipri reveals the answers.