You can have a Facebook page, a Twitter account, and even a LinkedIn business profile, but there’s no point in running a social media campaign if it’s not designed to drive leads to your business. Learn more in the eBook.Download now!
Joining online communities, for example on LinkedIn and Facebook, is also a good way to connect with others. If you join a community because you expect to get in touch with people who could be your clients, find out what you have in common with the members of this community. That’s a good starting point for a relationship. Or try to literally visualize what you enjoy by sharing your pictures and videos online. You will see that it will trigger those who share similar ideas, values and interests.
HubSpot came up with this infographic, that demonstrates the need for social media scalability quite effectively. There is a limit to what a community manager or social media manager can do without (brace yourself) automation. I said it.
Building new communities can certainly be a challenge, but the opportunities provided by a small audience can also give the community manager a greater opportunity to engage directly with those who care most about what the company is doing.
A simple social media profile or LinkedIn profile picture can create a new type of discrimination among your peers. What is it? Are you a victim? How can you turn it around? LinkedIn marketing specialist Victoria Ipri reveals the answers.
It still surprises me. N o matter how many articles on social media etiquette that are posted, I still log in to Facebook each day, to a bevy of direct marketing spam. I still get requests to connect on Linkedin without the slightest explanation for why. I could go on and on with examples from each...
Two of the biggest components of effective marketing are reach and frequency. Reach refers to the number of people you “touch” with your message; while frequency refers to the number of times each person is reached on average. Frequency is a way to build trust and drive your particular message home...