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Establishing relationships via two-way conversation is critical in social business - but you know what's even more important than having a two-way conversation (versus just broadcasting on social media)? Action. In this post, social media expert Melonia Dodaro outlines some key steps in collaborating and taking action on LinkedIn.
Joining online communities, for example on LinkedIn and Facebook, is also a good way to connect with others. If you join a community because you expect to get in touch with people who could be your clients, find out what you have in common with the members of this community. That’s a good starting point for a relationship. Or try to literally visualize what you enjoy by sharing your pictures and videos online. You will see that it will trigger those who share similar ideas, values and interests.
HubSpot came up with this infographic, that demonstrates the need for social media scalability quite effectively. There is a limit to what a community manager or social media manager can do without (brace yourself) automation. I said it.
Building new communities can certainly be a challenge, but the opportunities provided by a small audience can also give the community manager a greater opportunity to engage directly with those who care most about what the company is doing.
A simple social media profile or LinkedIn profile picture can create a new type of discrimination among your peers. What is it? Are you a victim? How can you turn it around? LinkedIn marketing specialist Victoria Ipri reveals the answers.
It still surprises me. N o matter how many articles on social media etiquette that are posted, I still log in to Facebook each day, to a bevy of direct marketing spam. I still get requests to connect on Linkedin without the slightest explanation for why. I could go on and on with examples from each...