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relationship building

March 19, 2015
Joining online communities, for example on LinkedIn and Facebook, is also a good way to connect with others. If you join a community because you expect to get in touch with people who could be your clients, find out what you have in common with the members of this community. That’s a good starting point for a relationship. Or try to literally visualize what you enjoy by sharing your pictures and videos online. You will see that it will trigger those who share similar ideas, values and interests.
Passion and social media
November 02, 2014
As brands and organizations try to come to grips with the “omnichannel” customer and make customer centricity a reality, it is evident that there is no clear-cut solution or single path to success.
September 21, 2014
There is huge profit just waiting for anyone who can de-stress the purchase process. There is also a huge amount of customer loyalty just waiting for brands.
August 24, 2014
When it comes to social networking, there are many individuals who think it is defined as online friendships or online relationships. Did you know that social networking is also used for business?
May 27, 2013
HubSpot came up with this infographic, that demonstrates the need for social media scalability quite effectively. There is a limit to what a community manager or social media manager can do without (brace yourself) automation. I said it.
February 22, 2013
Building new communities can certainly be a challenge, but the opportunities provided by a small audience can also give the community manager a greater opportunity to engage directly with those who care most about what the company is doing.
May 23, 2012
A simple social media profile or LinkedIn profile picture can create a new type of discrimination among your peers. What is it? Are you a victim? How can you turn it around? LinkedIn marketing specialist Victoria Ipri reveals the answers.
August 04, 2011
Building community around your business online supports the community-building you're doing offline.
July 30, 2010
It still surprises me. N o matter how many articles on social media etiquette that are posted, I still log in to Facebook each day, to a bevy of direct marketing spam. I still get requests to connect on Linkedin without the slightest explanation for why. I could go on and on with examples from each...
July 09, 2010
Two of the biggest components of effective marketing are reach and frequency. Reach refers to the number of people you “touch” with your message; while frequency refers to the number of times each person is reached on average. Frequency is a way to build trust and drive your particular message home...

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