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reputation management online

July 20, 2014
Many businesses worry about customers posting negative reviews online and the impact those negative reviews may have on their business. While this is a legitimate concern, a bad review is far more powerful when there are no good reviews online to out weigh the bad.Today, business owners who want to have a say in how their business is reported online MUST be proactive in managing what is being said about them online.
October 17, 2009
This piece in yesterday's Financial Times on how crisis management has changed thanks to the 'online onslaught' is worth a read. It goes over various factors, such as how having a few key journalist mates won't work anymore when things spread on Twitter and YouTube. The article makes the point that...
July 24, 2008
I'm working on a presentation about personal branding for delivery at My Creative Team University. As I was doing the research, it became clear that in today's working world you must take control of your own brand. If you don't position yourself, someone else will position you. That's not always a...