For nearly a decade web designers have concentrated on transitioning websites to more responsive designs, but many have failed to take into account the rapid increase in screen size. From 2007 to 2011 screen size only changed by a half an inch, then at the end of 2011 screen size exploded. In the past 3 years the size of the average smartphone screen has increased dramatically, going from an average of 3.5” to over 5” diagonally across, the largest being the Asus FonePad 8 with a screen size of a whopping 8”. The additional screen real estate is a double-edged sword, as there is more room to display content, but also now more dead space.
According to Google, "in the USA, 94% of people with smartphones search for local information on their phones. Interestingly, 77% of mobile searches occur at home or at work, places where desktop computers are likely to be present." In recognition of the increasing number of mobile device users worldwide, Google is making changes to its algorithm that will give a search engine edge to websites that they deem mobile-friendly, websites optimized for viewing on mobile devices.
We've now reached the point where over half of online adults today surf the web on anything other than a traditional computer. Of online adults today, over 80% use a smartphone and 50% have a tablet. With this in mind, it's important that websites offer legibility and maximum usability for smartphone and tablet users.
Internet marketing and social media are intertwined because the technology is overlapping. It is amazing when you think about it: we can connect on an individual basis to people scattered all over the world. The message we want to communicate can be individualized down to the greeting on an email and we are accustomed to this fact.
The introduction of smartphones and other smart devices have shifted the internet usage from the desktop PCs to the hand-held devices. It is predicted by experts that the year 2015 will witness internet usage on smart devices to match the usage on the desktops. It means all the businesses should ensure that their company websites are compatible with these smart devices.
Mobile marketing has completely revolutionized the world of marketing. Brands have rapidly discovered that mobile websites are no longer a luxury but a necessity. Among the most important steps you can take to generate leads with mobile marketing is to ensure that you have a website with responsive design, which will allow your website to be formatted properly across all devices.
With the proliferation of mobile devices and its extensive use, it becomes a concern for the web designers to fit the content of an entire website into that small screen. Simple design, minimal colors, and easy navigation are extremely important for small screen viewers so that they can go through the information of your website without any hazard.
Is your content living in individual silos or can people discover different pieces that interest them without having to look for them? You’re working hard to create content that your audience will enjoy and share, but if it’s not easy to find then you’re entering “if a tree falls in the woods” territory. It doesn’t matter how good your content is, if the people who you want to read it aren’t doing so, it might as well not even exist.
If you're hesitant to redesign your business's website responsively, you might think again after analyzing your mobile e-commerce performance. Take a look at some stats showing how customers behave when shopping on mobile and where your potential revenue could be lost.