The introduction of smartphones and other smart devices have shifted the internet usage from the desktop PCs to the hand-held devices. It is predicted by experts that the year 2015 will witness internet usage on smart devices to match the usage on the desktops. It means all the businesses should ensure that their company websites are compatible with these smart devices.
Mobile marketing has completely revolutionized the world of marketing. Brands have rapidly discovered that mobile websites are no longer a luxury but a necessity. Among the most important steps you can take to generate leads with mobile marketing is to ensure that you have a website with responsive design, which will allow your website to be formatted properly across all devices.
With the proliferation of mobile devices and its extensive use, it becomes a concern for the web designers to fit the content of an entire website into that small screen. Simple design, minimal colors, and easy navigation are extremely important for small screen viewers so that they can go through the information of your website without any hazard.
Is your content living in individual silos or can people discover different pieces that interest them without having to look for them? You’re working hard to create content that your audience will enjoy and share, but if it’s not easy to find then you’re entering “if a tree falls in the woods” territory. It doesn’t matter how good your content is, if the people who you want to read it aren’t doing so, it might as well not even exist.
If you're hesitant to redesign your business's website responsively, you might think again after analyzing your mobile e-commerce performance. Take a look at some stats showing how customers behave when shopping on mobile and where your potential revenue could be lost.
By now most of you have probably heard the buzz about Responsive web design. If not, it’s basically a method of coding a website so that it automatically scales to display in the right dimensions on a full size browser, tablet, or smartphone. The site actually reconfigures itself to the appropriate screen size. Pretty cool, eh?
On October 15th, we had a great Best Thinkers Webinar on mobile optimization. Our panelists all agreed that you ignore mobile at your own risk. Here are some of the highlights from our #SMTLive tweetchat:
Using responsive web design is a great way to ensure that your customers can interact with your brand anywere, anytime. Responsive design is a tool that can be used for more than just a design or agency portfolio. Almost any type of company can benefit from using a responsive design to educate, sell and inform customers, no matter where they are.
We’ll not only highlight the needs of responsive design but also what hurdles you may have to face as a business developing responsive websites. We’ll also discuss how responsive design is not the only thing that brands need to do to make their information smarter for the consumer.