In 2010, Mashable reported that Morgan Stanley issued an 87-page report declaring, “the mobile web will be bigger than desktop Internet use by 2015.” Fast forward to 2015, and that's exactly where we are – mobile web really rules.
E-commerce and the online digital world are forever evolving. After years of transition from the emphasis of offline to online slowly convincing the non-believers, e-commerce businesses and their low cost business plans have been proven to be a winning formula for many start-ups. Below we analyse the four most profitable digital channels that have the highest return on investment (ROI) compared to other forms of digital marketing communications.
Responsive web design has been discussed for the last several years. And, there's a perfectly good explanation why. Responsive web design can be viewed as the welcome mat for a website, which has to satisfy visitors who are viewing the site on multiple devices.
For nearly a decade web designers have concentrated on transitioning websites to more responsive designs, but many have failed to take into account the rapid increase in screen size. From 2007 to 2011 screen size only changed by a half an inch, then at the end of 2011 screen size exploded. In the past 3 years the size of the average smartphone screen has increased dramatically, going from an average of 3.5” to over 5” diagonally across, the largest being the Asus FonePad 8 with a screen size of a whopping 8”. The additional screen real estate is a double-edged sword, as there is more room to display content, but also now more dead space.
According to Google, "in the USA, 94% of people with smartphones search for local information on their phones. Interestingly, 77% of mobile searches occur at home or at work, places where desktop computers are likely to be present." In recognition of the increasing number of mobile device users worldwide, Google is making changes to its algorithm that will give a search engine edge to websites that they deem mobile-friendly, websites optimized for viewing on mobile devices.
We've now reached the point where over half of online adults today surf the web on anything other than a traditional computer. Of online adults today, over 80% use a smartphone and 50% have a tablet. With this in mind, it's important that websites offer legibility and maximum usability for smartphone and tablet users.
Internet marketing and social media are intertwined because the technology is overlapping. It is amazing when you think about it: we can connect on an individual basis to people scattered all over the world. The message we want to communicate can be individualized down to the greeting on an email and we are accustomed to this fact.
The introduction of smartphones and other smart devices have shifted the internet usage from the desktop PCs to the hand-held devices. It is predicted by experts that the year 2015 will witness internet usage on smart devices to match the usage on the desktops. It means all the businesses should ensure that their company websites are compatible with these smart devices.
Mobile marketing has completely revolutionized the world of marketing. Brands have rapidly discovered that mobile websites are no longer a luxury but a necessity. Among the most important steps you can take to generate leads with mobile marketing is to ensure that you have a website with responsive design, which will allow your website to be formatted properly across all devices.