The restaurant industry is fully immersed in social. Everyone from your favorite fast food chain to the neighborhood diner is using social media to advertise products and connect with fans. But is everyone succeeding? Here are the top 25 restaurant brands in social and why McDonalds leads the industry.
A question for you: why has the McDonald’s corporation been able to sustain dominance in the restaurant world for so many decades on end? Is it because they serve the best food? The answer to that should be an obvious “Not even close”. You would be hard-pressed to find anyone who would choose a McDonald’s burger over any other burger given the side-by-side choice.
These days, online consumer reviews are by and large an accepted part of the landscape. Instead of stressing about what to do after a bad review, restaurants should actively go out and use social media marketing to grow, gain publicity and, crucially, get more bookings.
The National Restaurant Association reports that 45% of consumers have already chosen where to eat utilizing an online tool. And 57% of patrons utilize online reviews to help them determine where to eat next! And technology will continue to impact this industry in the future – from online payments to self-ordering utilizing a tablet or mobile device.