One reason restaurateurs are hesitant to go with the social media flow is that there are so many different choices. It’s not easy to decide which platforms are right for advertising and marketing a restaurant.
Restaurants run on tight margins with many averaging just 2% to 4% per check. This can make it a challenge to find room in your budget for marketing. But the proliferation of social media can be a boon for your business. Social media for restaurants is a low-cost opportunity to promote your business without busting your bottom line. There are a great many social media channels you can choose from to market your eatery, but one that's particularly well-suited to your industry is Instagram. Here's a look at five smart ways to use this photo-based tool to show the best you have to offer and bring in more customers.
The restaurant industry is fully immersed in social. Everyone from your favorite fast food chain to the neighborhood diner is using social media to advertise products and connect with fans. But is everyone succeeding? Here are the top 25 restaurant brands in social and why McDonalds leads the industry.
A question for you: why has the McDonald’s corporation been able to sustain dominance in the restaurant world for so many decades on end? Is it because they serve the best food? The answer to that should be an obvious “Not even close”. You would be hard-pressed to find anyone who would choose a McDonald’s burger over any other burger given the side-by-side choice.
These days, online consumer reviews are by and large an accepted part of the landscape. Instead of stressing about what to do after a bad review, restaurants should actively go out and use social media marketing to grow, gain publicity and, crucially, get more bookings.
The National Restaurant Association reports that 45% of consumers have already chosen where to eat utilizing an online tool. And 57% of patrons utilize online reviews to help them determine where to eat next! And technology will continue to impact this industry in the future – from online payments to self-ordering utilizing a tablet or mobile device.