Recent Posts

The ROI of Everything

Joey Sargent
Frequently clients ask me to help them develop ROI models and marketing metrics that serve as a foundation for effective decision-making. I’m glad they do, because understanding value returned from marketing investments is essential to a successful marketing effort, and it’s not as easy as it seems.
The ROI of Everything

Raise Your Content Marketing ROI with Effective Distribution

Monica Romeri
To advance your business, you must publish captivating, high-quality content, which truly speaks to your target audience by answering important questions, offering key solutions and providing valuable, in-depth thought leadership. Content is your avenue for getting highly ranked.
Raise Your Content Marketing ROI with Effective Distribution

10 Ways to Avoid Common Email Marketing Mistakes in 2014

CraigKlein
Email marketing has always had critics. These skeptics will tell you all the reasons why the email marketing channel will eventually fizzle out. However, recent studies have shown the average return on investment in email marketing to be anywhere from $32 to a whopping $44.25 for each dollar invested.
10 Ways to Avoid Common Email Marketing Mistakes in 2014

Measuring Social Media ROI: Difficult but not Impossible

TheNetworkChefs
Being active on social media is no doubt effective and important for your business, but what concerns businesses is the complex task of measuring the return on investment from social media campaigns. It can be a daunting task but it is not impossible.
Measuring Social Media ROI: Difficult but not Impossible

10 Examples of Social Media ROI [INFOGRAPHIC]

PamDyer
Best practices for measuring social media marketing are still evolving, and even though brands are committing an increasing percentage of their budgets to social channels, many are still skeptical about its value and return on investment (ROI). What’s a marketer to do?
10 Examples of Social Media ROI [INFOGRAPHIC]