Do you know how social media is helping your brand? Are you aware of how Twitter and Facebook is directly impacting your marketing efforts and resulting in brand awareness? Businesses are wanting to measure the return of investment social media is bringing them, yet there isn't a single cut answer.
Join this live, one-hour webinar with Brian Carter, international bestselling author and keynote speaker, to learn what gets shared and goes viral, what doesn't, and how to apply that wisdom to your webinars.
What is social media's ROI, and how can it be measured? It's fair to say that many of our clients come to us with unrealistic expectations about social media. There are plenty of reasons for this, but I believe the biggest is that they become disillusioned by seeing other companies' content receiving hundreds of thousands of views each, and automatically expect the same levels of success for themselves.
National and local internet marketing experts are frequently faced with this challenge: How does one effectively connect marketing strategy with returns? When a marketing campaign goes viral, it’s rather easy to see the returns of that campaign. However, it’s not every day a marketing campaign takes off like the ALS Ice Bucket Challenge.
When companies engage and respond to customer inquiries over social media, those customers end up spending 20% to 40% more with the company. So if the ROI of social media is such a concern for brands, why aren’t they investing more into conversations with customers rather than real-time marketing stunts?
This infographic reveals that although social tactics are indeed having a positive effect on the bottom line of North American businesses, most of them still struggle to measure the ROI of those efforts.
Social media and online advertising platforms give you easy ways to “measure” how your campaigns are doing, but to interpret that data you need to know what sort of impact those numbers are having on your business. Let's take a look at a few ways we typically measure marketing efforts, including their positive and negative factors.
While data helps evaluate ROI, it has never been good at representing subjectivity, which is what creativity is: a subjective description of an idea that aims to connect with an audience. Achieving yin-yang balance between data and creativity helps our social campaigns connect the ROI dots and our customers.