#SMTLive Schedule

roi

November 05, 2014
Do you know how social media is helping your brand? Are you aware of how Twitter and Facebook is directly impacting your marketing efforts and resulting in brand awareness? Businesses are wanting to measure the return of investment social media is bringing them, yet there isn't a single cut answer.
November 03, 2014
How do you make sure that every person on a mobile device has a seamless, optimized experience? You need to put some thought into responsive design and mobile ROI.
November 01, 2014
Join this live, one-hour webinar with Brian Carter, international bestselling author and keynote speaker, to learn what gets shared and goes viral, what doesn't, and how to apply that wisdom to your webinars.
Brian Carter profile photo
October 29, 2014
What is social media's ROI, and how can it be measured? It's fair to say that many of our clients come to us with unrealistic expectations about social media. There are plenty of reasons for this, but I believe the biggest is that they become disillusioned by seeing other companies' content receiving hundreds of thousands of views each, and automatically expect the same levels of success for themselves.
October 17, 2014
National and local internet marketing experts are frequently faced with this challenge: How does one effectively connect marketing strategy with returns? When a marketing campaign goes viral, it’s rather easy to see the returns of that campaign. However, it’s not every day a marketing campaign takes off like the ALS Ice Bucket Challenge.
October 14, 2014
Question: Our company has been blogging and sharing on social media for almost a month now and haven’t seen much growth. What should we be expecting? Are we doing something wrong?
October 10, 2014
When companies engage and respond to customer inquiries over social media, those customers end up spending 20% to 40% more with the company. So if the ROI of social media is such a concern for brands, why aren’t they investing more into conversations with customers rather than real-time marketing stunts?
October 01, 2014
This infographic reveals that although social tactics are indeed having a positive effect on the bottom line of North American businesses, most of them still struggle to measure the ROI of those efforts.
September 27, 2014
Social media and online advertising platforms give you easy ways to “measure” how your campaigns are doing, but to interpret that data you need to know what sort of impact those numbers are having on your business. Let's take a look at a few ways we typically measure marketing efforts, including their positive and negative factors.
September 17, 2014
While data helps evaluate ROI, it has never been good at representing subjectivity, which is what creativity is: a subjective description of an idea that aims to connect with an audience. Achieving yin-yang balance between data and creativity helps our social campaigns connect the ROI dots and our customers.
social shake-up data panel

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