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roi

January 25, 2007
Forrester has released a blogging ROI paper ,. 2 papers in fact, and only 300$ a piece. Here is my blogging white paper : 5 Steps to finding Blog ROI Get a blog at Wordpress.com Pick your best writer, or perhaps find your favorite intern. Use the 600$ you were going to expense on this report to...
January 25, 2007
Ive been talking to Corporate Marketers all over Silicon Valley ( our client list ) and beyond, and business blogging and social media still requires some justification or some ROI to higher ups. Shel Israel is right, much of the blogging will happen at the edges of the company, built in grassroots...
January 25, 2007
Charlene Li , an analyst at Forrester Research , has shared some insights from a new report Forrester report that is likely to help lots of companies figure how they can create their own custom ROI measures for blogging. An important note to keep in mind that Charlene shared: & this process...

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