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December 04, 2014
This post dives into 6 key learnings developed after spending more than $50,000 on LinkedIn advertising from CPC changes for the last 6 months to mobile.
October 29, 2014
What Salesforce has done with Dreamforce is astounding. It’s currently third on my list of fascinating social experiments behind Las Vegas (its history and growth), and Burning Man. It really is in that same group of phenomenon that transcends boundaries and easy classification (and it’s the only one that doesn’t take place in the desert).
October 15, 2014
Salesforce CEO Marc Benioff knows how to put on a show. The annual Salesforce conference, Dreamforce takes over San Francisco for a week, with 1450 Sessions, 400 companies presenting and 145,000 registered attendees. Amid the crowds and Uber surge pricing, Salesforce takes the opportunity to trot out their latest product launches and marketing messages.
June 22, 2014
Salesforce is the latest company to outline its vision for integrated social media marketing. Their new Social Studio is an integrated social media software suite that brings together two of its popular products - Radian6 and Buddy Media. We take a look in this week's SMToolbox.
January 10, 2014
At Dreamforce last Fall, Salesforce introduced its new platform offering, Salesforce1.This week I attended the World Tour event in NYC for Salesforce1 and spent some time talking to Salesforce execs and an assortment of customers about the platform.
June 24, 2013
As of May 1, 2013, Salesforce for Google Adwords has been retired. The bottom line is that a number of business owners are in need of an alternative. If you fall into this category, here are some options worth considering.
June 11, 2013
Tony Hsieh, CEO of Zappos, invented his business on accessibility to their customers. Today’s customers are social customers, so rather than measuring how little time each customer service rep spends on a resolution or general communication, Zappos built a model where employees are rewarded for spending more time conversing with their customers.
June 10, 2013 announced its intent to acquire email marketing and marketing automation vendor ExactTarget for ~$2.5B or $33.75/share, ending a few years worth of speculation as to which marketing automation vendor it would eventually acquire.
April 16, 2013
Tricia Gellman, senior director of product marketing at, discusses the role social is playing, should play, and will play going forward in order for businesses to provide the kind of service customers expect to receive from companies they frequent.
February 27, 2013
“What does it mean to be a customer company?” That’s what Marc Benioff, founder and CEO of Salesforce, asked attendees in the Grand Ballroom at the Waldorf-Astoria today in New York.