Recent Posts

Dreamforce 2014: It's All About the Data

aberkson
Salesforce CEO Marc Benioff knows how to put on a show. The annual Salesforce conference, Dreamforce takes over San Francisco for a week, with 1450 Sessions, 400 companies presenting and 145,000 registered attendees. Amid the crowds and Uber surge pricing, Salesforce takes the opportunity to trot out their latest product launches and marketing messages.
Dreamforce 2014: It's All About the Data

SMToolbox: Integrated Social Media Marketing with Radian6 Buddy Media Social Studio

Steve Rayson
Salesforce is the latest company to outline its vision for integrated social media marketing. Their new Social Studio is an integrated social media software suite that brings together two of its popular products - Radian6 and Buddy Media. We take a look in this week's SMToolbox.
SMToolbox: Integrated Social Media Marketing with Radian6 Buddy Media Social Studio

Salesforce1: Employee Productivity and Mobile Experiences

mfauscette
At Dreamforce last Fall, Salesforce introduced its new platform offering, Salesforce1.This week I attended the World Tour event in NYC for Salesforce1 and spent some time talking to Salesforce execs and an assortment of customers about the platform.
Salesforce1: Employee Productivity and Mobile Experiences

Salesforce Retires Adwords: What Happened and What to do Next

jdemers
As of May 1, 2013, Salesforce for Google Adwords has been retired. The bottom line is that a number of business owners are in need of an alternative. If you fall into this category, here are some options worth considering.
Salesforce Retires Adwords: What Happened and What to do Next

Accessibility as Strategy: The One-Way Conversation is Dead

Bryan Kramer
Tony Hsieh, CEO of Zappos, invented his business on accessibility to their customers. Today’s customers are social customers, so rather than measuring how little time each customer service rep spends on a resolution or general communication, Zappos built a model where employees are rewarded for spending more time conversing with their customers.
Accessibility as Strategy: The One-Way Conversation is Dead

What's Behind Salesforce Acquiring ExactTarget

mfauscette
Salesforce.com announced its intent to acquire email marketing and marketing automation vendor ExactTarget for ~$2.5B or $33.75/share, ending a few years worth of speculation as to which marketing automation vendor it would eventually acquire.
What's Behind Salesforce Acquiring ExactTarget

Salesforce's Tricia Gellman on the Evolutionary Role Social Plays in Customer Service [VIDEO]

BrentLeary
Tricia Gellman, senior director of product marketing at Salesforce.com, discusses the role social is playing, should play, and will play going forward in order for businesses to provide the kind of service customers expect to receive from companies they frequent.
Salesforce's Tricia Gellman on the Evolutionary Role Social Plays in Customer Service [VIDEO]

Salesforce Launches Service Cloud Mobile

Adam Chapman
“What does it mean to be a customer company?” That’s what Marc Benioff, founder and CEO of Salesforce, asked attendees in the Grand Ballroom at the Waldorf-Astoria today in New York.
Salesforce Launches Service Cloud Mobile

VIDEO: The Social Customer Interview with Paul Greenberg

Robin Carey
In which Paul and I discuss social justice, the human condition, the future of social media, and also IBM, Intuit, Salesforce, Sandvik, Skype, Microsoft, SAP, Oracle. We look at what it means to be a company with social customers, and if you can find a bit of time to watch the whole interview, Paul also talks about which vendors understand how to serve the companies that serve social customers. As Paul notes, "The only difference with social now and social throughout human history is that now it scales." Enjoy.
VIDEO: The Social Customer Interview with Paul Greenberg

Who Owns the Customer Relationship? Mark Woollen of Salesforce

Robin Carey
Woollen believes that this will not be possible without the real-time collaboration offered by cloud-based tools, and in particular, by the acute integration with social platforms offered by Salesforce’s Marketing Cloud, reinforced by its acquisitions of Buddy Media and Radian6. In an incredible demonstration of the barely six-week-old integration with Buddy, Benioff was able to demonstrate live on the stage use of Buddy’s Facebook application to create real-time content supporting Commonwealth Bank of Australia’s social monitoring.
Who Owns the Customer Relationship? Mark Woollen of Salesforce