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“It was the best of times, it was the worst of times: to tweet,” writes Shea Bennett at Adweek. Coming up with little tweaks that improve the reach of you social media messages has become an obsession for social media marketers. How many posts on Facebook per day is optimal? What time should they go out? Should we post as much content on the weekends as during the week?
Small business owners are always trying to strike the right balance between the time they spend marketing their products and services and the time they spend actually running their business. As with all things, social media management is what you make of it, and having the right knowledge and tools at your disposal can make all the difference in the world when it comes to the amount of time social media marketing occupies.
If you, like me, depend on Facebook to socialize the content you create, you want to be as Facebook savvy as possible. What do people engage with? When should you post? I’ve found that posting images and videos gets more engagement than straight text. I’ve also found that text that speaks to a controversy or includes news-you-can-use is more successful.
A solid social media marketing schedule will keep your social network active, and help grow your business / brand fan base in an organic and productive manner. This 3-day social media marketing schedule will help you stay on top of your online marketing, while running your business. The short-term investment, will turn into a longterm Web Presence for your business.
Drafting a content strategy from the ground up is a tall order. While it's a matter of elbow grease for marketers with access to a wide variety of expertise — professional writers, analytics specialists and content strategists — it's a daunting task for smaller marketing teams.
When sending your marketing message you need to put yourself in the shoes of your customer who will be receiving it, is your message relevant at that time? Send your message to late and you will miss your chance but does the early bird forget about the worm?
It's terrifyingly easy to let your work consume your life when you're a social media manager. But with all of the tools at our disposal, there is no excuse for a social media manager's work to take over his or her life. Here are the top five reasons why social media managers often tip the work/life scale towards work, including a few commonly cited as arguments against advance scheduling.