Recent Posts

How to Schedule a Week of Content in 20 Minutes

PaisleyHansen
Social media managers find that the hardest part of their jobs is to schedule out content. It's not easy finding the balance between quality and quantity of content.
How to Schedule a Week of Content in 20 Minutes

Is There a Perfect Time to Send Your Marketing Message? [INFOGRAPHIC]

Jake Jeffries
When sending your marketing message you need to put yourself in the shoes of your customer who will be receiving it, is your message relevant at that time? Send your message to late and you will miss your chance but does the early bird forget about the worm?
Is There a Perfect Time to Send Your Marketing Message? [INFOGRAPHIC]

Scheduling Social Media Posts in the Quest for Work/Life Balance

Lauren Mikov
It's terrifyingly easy to let your work consume your life when you're a social media manager. But with all of the tools at our disposal, there is no excuse for a social media manager's work to take over his or her life. Here are the top five reasons why social media managers often tip the work/life scale towards work, including a few commonly cited as arguments against advance scheduling.
Scheduling Social Media Posts in the Quest for Work/Life Balance

Be a Storyteller: Add Context to Your Content

Valerie Levin
Context is all about who you are, who you want to be, and who you want to associate yourself with. Essentially, adding context can help create a whole new world – or story – out of a single product.
Be a Storyteller: Add Context to Your Content

A Friday Afternoon Social Media Checklist

Evan LePage
We often plan our social media activities at the start of the week, but how many of us plan for the week’s end? To put your mind at ease before you head out for an actual weekend, use this Friday afternoon social media checklist.
A Friday Afternoon Social Media Checklist

Save Time: Schedule Your Message Across Multiple Social Networks

Warren Knight
When it comes to social media, the biggest turn off for businesses is that it takes too long. I always find people asking me after one of my talks about social media how I find the time in my day to spend on social and my answer is always the same; I only spend 20 minutes on my social media a day. Here are the tools I use to help me schedule my social content every week.
Save Time: Schedule Your Message Across Multiple Social Networks

A Scheduling Conflict: Hootsuite vs. Buffer

adhutchinson
Hootsuite or Buffer? Buffer or Hootsuite? Which is the best one for your social media management needs? Here’s a comparative review looking at the features of each.
A Scheduling Conflict: Hootsuite vs. Buffer

FAQ: What's the Best Time to Post on Facebook?

jenpicard
Until recently, there wasn’t an easy way to see when your fans were likely to be online, and marketers had to experiment with different times to figure out what worked best. Well, good news - the new “When your Fans are Online” Facebook Insights tab was specifically designed to help you find the best time to post on Facebook.
FAQ: What's the Best Time to Post on Facebook?

Can You Determine the Best Time to Post on Facebook with the New Facebook Page Insights?

Danielle Cormier
The new Facebook Insights make tracking the performance of your business's Facebook Page much easier. But will they help you figure out when to post? Danielle Cormier takes a deep-dive into her own Facebook Insights to bring us answers.
Can You Determine the Best Time to Post on Facebook with the New Facebook Page Insights?

Best Times to Post on Social Media [INFOGRAPHIC]

Brianna5mith
Social media is 24/7. Someone is always tweeting, posting on Facebook, or uploading a new picture to instagram. However, for social media managers and businesses alike, this can be quite of a challenge. We obviously can’t be online all day, even for those of us who are social media managers or strategist. But how do you know when to best reach your audience?
Best Times to Post on Social Media [INFOGRAPHIC]