How do successful organizations streamline their social management? Can one tool really do it all? We'll answer these questions and more on the next #SMTlive webinar. Register now!


June 22, 2015
If you, like me, depend on Facebook to socialize the content you create, you want to be as Facebook savvy as possible. What do people engage with? When should you post? I’ve found that posting images and videos gets more engagement than straight text. I’ve also found that text that speaks to a controversy or includes news-you-can-use is more successful.
April 26, 2015
Do you use a content calendar to plan your social media posts in advance? Are you wondering why you need a social media editorial calendar for your business?
social calendar
March 18, 2015
You've probably heard a ton of conflicting advice about the best time to post on Facebook. Here are 3 simple tips for finding the best times for YOUR fans and YOUR business.
January 21, 2015
A solid social media marketing schedule will keep your social network active, and help grow your business / brand fan base in an organic and productive manner. This 3-day social media marketing schedule will help you stay on top of your online marketing, while running your business. The short-term investment, will turn into a longterm Web Presence for your business.
January 12, 2015
Drafting a content strategy from the ground up is a tall order. While it's a matter of elbow grease for marketers with access to a wide variety of expertise — professional writers, analytics specialists and content strategists — it's a daunting task for smaller marketing teams.
October 24, 2014
Social media managers find that the hardest part of their jobs is to schedule out content. It's not easy finding the balance between quality and quantity of content.
October 16, 2014
When sending your marketing message you need to put yourself in the shoes of your customer who will be receiving it, is your message relevant at that time? Send your message to late and you will miss your chance but does the early bird forget about the worm?
October 05, 2014
It's terrifyingly easy to let your work consume your life when you're a social media manager. But with all of the tools at our disposal, there is no excuse for a social media manager's work to take over his or her life. Here are the top five reasons why social media managers often tip the work/life scale towards work, including a few commonly cited as arguments against advance scheduling.
August 13, 2014
Context is all about who you are, who you want to be, and who you want to associate yourself with. Essentially, adding context can help create a whole new world – or story – out of a single product.
August 08, 2014
We often plan our social media activities at the start of the week, but how many of us plan for the week’s end? To put your mind at ease before you head out for an actual weekend, use this Friday afternoon social media checklist.