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search engine marketing

May 21, 2016
Has your businesses been adversely affected by Google's new emphasis on localized results? In this post, contributor Randy Milanovic advises what you can do about it.
Big Fish or Big Pond? Search Localization Changes Everything | Social Media Today
April 30, 2016
If you're looking to get a better understanding of what's required to maximize your SEO efforts, this infographic comprises some 75+ on-page and off-page SEO techniques that can help you to improve the functionality and performance of your website.
The Definitive SEO Checklist for Your Business [Infographic] | Social Media Today
March 24, 2016
These, days it's pretty much a given that all brands should be investing some time and money into SEO. But does SEO generate results for all brands?
Does Your Business Actually Need SEO? | Social Media Today
March 16, 2015
Our society has unfortunately not yet fully embraced the fact that men and women can be equally talented when it comes to technical careers. SEO (search engine optimization) and SEM (search engine marketing, a.k.a. pay-per-click advertising on search engines) are certainly no exception. In fact, it seems as if these are some of the more intensely male-dominated sectors of the digital marketing industry to work in.
November 20, 2014
I have learned the difference between Search Engine Optimization and Search Engine Marketing: SEO is tactical, SEM is strategic.
August 27, 2014
According to Jenny Halsz, President of JLH Marketing, "The funny thing about SEO is that the more things change, the more they stay the same. The tactics shift, and the penalties increase, and the black hats get smarter, but SEO is still fundamentally just marketing." Here are some strategies to help your SEO take off in 2014.
February 27, 2013
SEO and SEM, when used together, can increase your traffic, boost your domain authority, and drive the right kind of users to find your site with ease.
January 10, 2012
The latest trend for most companies is to invest heavily on social media marketing, search engine optimization and lead nurturing, collectively called Inbound Marketing. When done effectively as part of lead generation program, inbound marketing can pay significant results to the bottom line. However, what happens when you’re not selling a hot product or service (i.e. there’s a high volume of Google searches for related terms)?
November 08, 2011
"After listening and uncovering valuable insight and planning appropriately, make sure you are set. While you are getting set, and just before you are ready to go, read the following rules of engagement and stick to them!"
September 13, 2011
"So the big news, at least in some circles, is that Bing and Twitter have re-upped their agreement to have Twitter feeds appear in real time searches on Bing. And only in this social media on steroids world we find ourselves in could two powerhouse entities - in this case Microsoft and Twitter, announce to the world a renewing of a partnership via such an heretofore unorthodox platform..."

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