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search engine marketing

November 20, 2014
I have learned the difference between Search Engine Optimization and Search Engine Marketing: SEO is tactical, SEM is strategic.
August 27, 2014
According to Jenny Halsz, President of JLH Marketing, "The funny thing about SEO is that the more things change, the more they stay the same. The tactics shift, and the penalties increase, and the black hats get smarter, but SEO is still fundamentally just marketing." Here are some strategies to help your SEO take off in 2014.
February 27, 2013
SEO and SEM, when used together, can increase your traffic, boost your domain authority, and drive the right kind of users to find your site with ease.
January 10, 2012
The latest trend for most companies is to invest heavily on social media marketing, search engine optimization and lead nurturing, collectively called Inbound Marketing. When done effectively as part of lead generation program, inbound marketing can pay significant results to the bottom line. However, what happens when you’re not selling a hot product or service (i.e. there’s a high volume of Google searches for related terms)?
November 08, 2011
"After listening and uncovering valuable insight and planning appropriately, make sure you are set. While you are getting set, and just before you are ready to go, read the following rules of engagement and stick to them!"
September 13, 2011
"So the big news, at least in some circles, is that Bing and Twitter have re-upped their agreement to have Twitter feeds appear in real time searches on Bing. And only in this social media on steroids world we find ourselves in could two powerhouse entities - in this case Microsoft and Twitter, announce to the world a renewing of a partnership via such an heretofore unorthodox platform..."
February 09, 2011
Why Search Engine Optimization is absolutely vital, and great ways to start improving it.
July 27, 2009
Written by Christian Georgeou of Search Engine Watch, producers of the Search Engine Strategies San Jose Conference & Expo . As Twitter has exploded onto the online scene, its search capabilities and usability has generated a constant hum of buzz in the search world, as on lookers try to gauge...
July 14, 2009
The following list of social media best practices is culled from various lists around the Web (and linked to accordingly) as well as some of my own thoughts on the topic. Social media is not a strategy. How does social media fit within your overall communications strategy? Twitter is not a strategy...
April 07, 2009
While Google AdWords certainly isn't the only option for search engine marketing, it's by far the biggest. Search marketers need to get AdWords right before expanding campaigns to Yahoo! Search Marketing , MSN AdCenter or Ask SponsoredListings . Even features unique to AdWords often "migrate" to...

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