Our society has unfortunately not yet fully embraced the fact that men and women can be equally talented when it comes to technical careers. SEO (search engine optimization) and SEM (search engine marketing, a.k.a. pay-per-click advertising on search engines) are certainly no exception. In fact, it seems as if these are some of the more intensely male-dominated sectors of the digital marketing industry to work in.
According to Jenny Halsz, President of JLH Marketing, "The funny thing about SEO is that the more things change, the more they stay the same. The tactics shift, and the penalties increase, and the black hats get smarter, but SEO is still fundamentally just marketing." Here are some strategies to help your SEO take off in 2014.
The latest trend for most companies is to invest heavily on social media marketing, search engine optimization and lead nurturing, collectively called Inbound Marketing. When done effectively as part of lead generation program, inbound marketing can pay significant results to the bottom line. However, what happens when you’re not selling a hot product or service (i.e. there’s a high volume of Google searches for related terms)?
"After listening and uncovering valuable insight and planning appropriately, make sure you are set. While you are getting set, and just before you are ready to go, read the following rules of engagement and stick to them!"
"So the big news, at least in some circles, is that Bing and Twitter have re-upped their agreement to have Twitter feeds appear in real time searches on Bing. And only in this social media on steroids world we find ourselves in could two powerhouse entities - in this case Microsoft and Twitter, announce to the world a renewing of a partnership via such an heretofore unorthodox platform..."
Written by Christian Georgeou of Search Engine Watch, producers of the Search Engine Strategies San Jose Conference & Expo . As Twitter has exploded onto the online scene, its search capabilities and usability has generated a constant hum of buzz in the search world, as on lookers try to gauge...
The following list of social media best practices is culled from various lists around the Web (and linked to accordingly) as well as some of my own thoughts on the topic. Social media is not a strategy. How does social media fit within your overall communications strategy? Twitter is not a strategy...