- Content Marketing
When Your Customers Become Your Contributors: Brand Journalism Meets TraditionalGoogle Is Changing the Close Variant Matching Option in AdWordsBefore You Invest in Online Advertising, Do This!Native Advertising: The New New Thing or a Race to the Bottom? [VIDEO]
Technology & Data
Data and Creativity at the Social Shake Up: Defining Your Data-Driven Social CampaignTalking Strategy and Data with Shannon Lee of Precision StrategiesNew IBM Study Reveals 3 Key Characteristics of the Most Successful CompaniesMinority Report: Confronting Privacy Issues in Big Data Gathering
- Tech & Innovation
- marketing automation
Social Startups: Moment.me Captures a 360-Degree View of The Social Shake-Up 2014Hootsuite Partners With Syracuse University to Bring Social Media Savvy to College StudentsThe Best Hyperlapse VideosThe Best Content Moderation Tools for Busy People Who Don't Have Time for That
Social Change Agent Survey: Passion, Skill Set, and Persistence Lead to Career GrowthThe Social Shake-Up Attracts Wide Breadth of Brands and IndustriesThe Social Shake-Up: How CMOs Drive Innovation and Revenue GrowthThe Social Shake-Up: The Future of Social Business
- Small Business
- Social Organization
Recap from the First-Ever Employee Advocacy SummitFormer IBM Senior Advisors Launch Brands Rising to Build Employee Advocacy ProgramsPerformance and Risk Management Through Social Media TrainingEmployee Advocacy Summit: Advocate Stories from the Field
- Customer Service
Join us September 15th in Atlanta for The Employee Advocacy Summit and learn how to unleash the power of your employees.
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Being a bit of an old codger, it's easy to decry and bemoan the rise of the selfie, to complain that it's a horribly shallow trend that portends the end of civilization. But one needs to take a step back. Rather than complain, smart businesses will accept and embrace the new selfie phenomenon.
If selfies were zombies then by golly, we have been overtaken. Personal close-ups are just the latest viral outbreak in the social media realm. While taking a photo of oneself is not a new concept, the term "selfie" (and the increasing narcisism that goes along with it) is a newfangled creation.
Love them or hate them, the selfie is a fact of cyber-life in 2014. But what does the selfie, usually attributed to self-obsessed Gen Ys, have to do with us content marketers? Plenty. Any business can play along and cash in on the craze. Here are a few steps to get your own selfie campaign started.
Almost everybody is guilty of posting a selfie at some point in their life. One selfie – no biggie, I can put up with that. Two selfies – not my forte, but everybody needs a new profile picture now and then. A selfie every damn time you get ready to go out – that’s where I draw the line!