Get Schooled by YouTubers: Content and Business StrategyHow to Build Your Brand on YouTube and Reach New CustomersThanks to Google, YouTube Is Now a Viable Channel in Any Social Media StrategyHow to Maximize Your YouTube Views and Subscribers [INFOGRAPHIC]
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New IBM Study Reveals 3 Key Characteristics of the Most Successful CompaniesTalking Strategy and Data with Shannon Lee of Precision StrategiesHarnessing Mobile Users: The Power of Big Data in Social AppsMinority Report: Confronting Privacy Issues in Big Data Gathering
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Marketers, what if you didn’t have to wonder where your future business was coming from? What if the Internet could tell you through the application of insights supported by data visualization? Well, this future isn’t so far away. Let me explain further.
Contextual, semantic…After a while they all start to sound a bit like an MBA dissertation and less like a critical marketing topic. However, do not, for a minute, kid yourself or allow the buzzwords to distract you from the seismic shift that is taking place. Let’s choose a new word: Conversation.
Semantic search is a work in progress that will unfold over many years, perhaps a decade or more, but learning how to harness it now may give you an edge over your competition. One resource for learning all about this new system is David Amerland's new book, Google Semantic Search.
The year ahead will be a tough one for marketers who insist on using traditional, faceless, mass-media forms of communication to reach their audience. Two Google changes that took place in 2013 will radically transform how search works and the quality of the search results.
Over the past few weeks Google has delivered a classic one-two blow: First search is now delivered over an entirely encrypted connection making for the now infamous “100% not provided keywords” in Google Analytics and second, Matt Cutts announced that the next PageRank (PR) update “may take some time.”
If there was any doubt about the speed at which Google is developing semantic search at a global level, the announcement of Hummingbird, Google’s latest semantic algorithm update, should make everyone sit up and take notice. Hummingbird takes semantic search and adds three new levels to it.
In May of 2012, Google rolled out its Knowledge Graph, an AI-like semantic search engine that would forever shift the search paradigm by focusing on “things not strings." These three simple words heralded a profound evolution in search.
In a semantic web, a social signal, clear, compelling content and lots of website visitor interaction by way of comments, mentions and resharing, create a matrix of connections that is now mined by semantic search. Marketers who understand this connection are in a position to take advantage.
Understanding all of the different terminology in the SEO industry isn’t easy, but it’s possible. Experts and Webmasters are now throwing around the term Semantic SEO, and it has people wondering: What is Semantic SEO, why do I need it, and how is it going to work for me?
The semantic web and semantic search are inherently powered by the social connections, and yet "social" and "semantic" appear to reside on opposite sides of the spectrum, at the moment. Here's how to reconcile them to your benefit.