While search engines often provide a significant am ount of traffic to websites, it's important to remember that t he search engine is not the end user . The e nd u ser is the person behind the search, the person searching for an answer to their question. As such, your s emantic s earch s trategy shouldn't be limited to machine learning, but instead be equally focused on providing those semantic connections to our a udience, the human beings who are actually making the purchases.
Is the most valuable part of your content the discussion it generates? Can social comments add more authority and semantic search value than many marketers truly appreciate? These were among the questions on my mind when I sought advice from a handful of connections in GPlus (who just happen to also represent some of the top minds in Semantic Search).
We may have skipped out on our 2014 predictions, but with the popularity of our 2013 SMB predictions post we thought that sharing our small business SEO outlook for the year 2015 was worth the effort. So what exactly can we expect to see happen with search engine optimization in the new year?
Unless you have been ignoring the world of SEO, you have an idea about semantic search. I think it’s exciting to see how the focus in marketing is coming back around to the humanity of connections rather than the mechanics of coding, although you still need both. The two are getting blended in semantic search.
Marketers, what if you didn’t have to wonder where your future business was coming from? What if the Internet could tell you through the application of insights supported by data visualization? Well, this future isn’t so far away. Let me explain further.
Contextual, semantic…After a while they all start to sound a bit like an MBA dissertation and less like a critical marketing topic. However, do not, for a minute, kid yourself or allow the buzzwords to distract you from the seismic shift that is taking place. Let’s choose a new word: Conversation.
Semantic search is a work in progress that will unfold over many years, perhaps a decade or more, but learning how to harness it now may give you an edge over your competition. One resource for learning all about this new system is David Amerland's new book, Google Semantic Search.
The year ahead will be a tough one for marketers who insist on using traditional, faceless, mass-media forms of communication to reach their audience. Two Google changes that took place in 2013 will radically transform how search works and the quality of the search results.
Over the past few weeks Google has delivered a classic one-two blow: First search is now delivered over an entirely encrypted connection making for the now infamous “100% not provided keywords” in Google Analytics and second, Matt Cutts announced that the next PageRank (PR) update “may take some time.”