Recent Posts

Will Semantic Search Predict Future Buyer Behavior?

danielnewmanUV
Marketers, what if you didn’t have to wonder where your future business was coming from? What if the Internet could tell you through the application of insights supported by data visualization? Well, this future isn’t so far away. Let me explain further.
Will Semantic Search Predict Future Buyer Behavior?

The Future of Marketing Is Semantic: Invisible Meaning

danielnewmanUV
Contextual, semantic…After a while they all start to sound a bit like an MBA dissertation and less like a critical marketing topic. However, do not, for a minute, kid yourself or allow the buzzwords to distract you from the seismic shift that is taking place. Let’s choose a new word: Conversation.
The Future of Marketing Is Semantic: Invisible Meaning

Google Semantic Search

Eric Enge
Semantic search is a work in progress that will unfold over many years, perhaps a decade or more, but learning how to harness it now may give you an edge over your competition. One resource for learning all about this new system is David Amerland's new book, Google Semantic Search.
Google Semantic Search

How Google Will Help You Market Better in 2014

David Amerland
The year ahead will be a tough one for marketers who insist on using traditional, faceless, mass-media forms of communication to reach their audience. Two Google changes that took place in 2013 will radically transform how search works and the quality of the search results.
How Google Will Help You Market Better in 2014

Semantic Image Search and the New SEO [SLIDESHARE]

David Amerland
Over the past few weeks Google has delivered a classic one-two blow: First search is now delivered over an entirely encrypted connection making for the now infamous “100% not provided keywords” in Google Analytics and second, Matt Cutts announced that the next PageRank (PR) update “may take some time.”
Semantic Image Search and the New SEO [SLIDESHARE]

What Google's Hummingbird Update Really Means

David Amerland
If there was any doubt about the speed at which Google is developing semantic search at a global level, the announcement of Hummingbird, Google’s latest semantic algorithm update, should make everyone sit up and take notice. Hummingbird takes semantic search and adds three new levels to it.
What Google's Hummingbird Update Really Means

From Strings to Things: A Quick Primer on Semantic Search

Chris Horton
In May of 2012, Google rolled out its Knowledge Graph, an AI-like semantic search engine that would forever shift the search paradigm by focusing on “things not strings." These three simple words heralded a profound evolution in search.
From Strings to Things: A Quick Primer on Semantic Search

How Search Marketing Is Changing in a Semantic Web

David Amerland
In a semantic web, a social signal, clear, compelling content and lots of website visitor interaction by way of comments, mentions and resharing, create a matrix of connections that is now mined by semantic search. Marketers who understand this connection are in a position to take advantage.
How Search Marketing Is Changing in a Semantic Web

Semantic Search Means Semantic SEO: What It Means for You

Amanda DiSilvestro
Understanding all of the different terminology in the SEO industry isn’t easy, but it’s possible. Experts and Webmasters are now throwing around the term Semantic SEO, and it has people wondering: What is Semantic SEO, why do I need it, and how is it going to work for me?
Semantic Search Means Semantic SEO: What It Means for You

How "Social" and "Semantic" Go Hand-In-Hand

David Amerland
The semantic web and semantic search are inherently powered by the social connections, and yet "social" and "semantic" appear to reside on opposite sides of the spectrum, at the moment. Here's how to reconcile them to your benefit.
How "Social" and "Semantic" Go Hand-In-Hand