Recent Posts

What's Next with Sentiment Analysis? Questions and Answers

BenFoley
Last week, Social Media Today and Tracx joined forces to host a webinar entitled "What’s Next with Sentiment Analysis?" The conversation addressed how more and more organizations are accessing the true connotation of every word posted by their audience, thanks to sentiment analysis tools. Some great questions were asked during the discussion, and we’ve answered them in this post.
What's Next with Sentiment Analysis? Questions and Answers

Social Advocacy and Politics: USA Today and Twitter Team Up for Another Cool Meter

DrDigipol
Back in 2012, the politics editorial team at USA Today teamed up with Twitter and Topsy to create the Twitter Election Meter to track real-time sentiment on Twitter for Obama and Romney. This year, USA Today’s Politics Editor Paul Singer and his teamed joined forces with Twitter again to launch the Twitter Political Issues Index (TPII).
Social Advocacy and Politics: USA Today and Twitter Team Up for Another Cool Meter

Sentiment Analysis: We Ain’t Seen Nothin' Yet

Robin Carey
On Tuesday, it was my pleasure to moderate a panel discussion, sponsored by Tracx, about sentiment analysis. Our panel included Frank Cotignola, CIM, Global Analytics and Digital Insights at Mondelez; Cheryl Contee, CEO at Fission Strategy and co-Founder of Attentive.ly; and Eric Forst, Vice President, Client Services at Tracx.
Sentiment Analysis: We Ain’t Seen Nothin' Yet

Will NFL Sponsors Punt on the Moral Compass Issue?

Localspeak
The NFL has a public fiscal responsibility, enjoying tax exemptions (and tax loopholes) which extend to the teams. Which begs the question of the NFL’s ethical responsibility to the public, and its sponsors: The moral obligation of a sponsor to humanity not to punt on the moral standard of whom it’s in bed with.
Will NFL Sponsors Punt on the Moral Compass Issue?

Entrepreneur Barbie Dresses for Ice Cream Social

Localspeak
Mattel’s launch of EB last month comes on the heels of a highly charged climate where women’s rights are being threatened at the Supreme Court level and sexual assaults on women are increasing, fueled by the objectification of women not only in marketing (eg. Barbie’s Sports Illustrated cover shoot and Pantene’s #unapologetic campaign, which now riffs in EB marketing), but also by public school dress codes.
Entrepreneur Barbie Dresses for Ice Cream Social

Big Data and Social: The Key to Sentiment Analysis?

GilAllouche
In today’s world where social media plays such a central role for so many people, it’s only natural that companies would want to get in on the action. With big data in the cloud and analytics tools such as Hadoop Hive, it’s easier for companies to use social media to their immediate advantage.
Big Data and Social: The Key to Sentiment Analysis?

The Social Caped Crusade Against Ben Affleck

Rob Sutter
This past Thursday night, it was announced that Ben Affleck would be starring as Bruce Wayne in the Man of Steel sequel. Even though 2015 is still quite some time away, it didn’t stop the masses from responding in a multitude of fashions. While one might find a few superhero fans that couldn’t care less, the vocal majority cried foul, even to the point when #BetterBatmanThanBenAffleck was trending.
The Social Caped Crusade Against Ben Affleck

"Sentiment That Matters," with Augie Ray

Adam Chapman
"I just want brands to focus on sentiment that matters and not on what is facile and easy to measure. Ten thousand 'likes' for a puppy picture is not worth a dozen customers getting their real problems resolved because brands listened and acted."
"Sentiment That Matters," with Augie Ray

How to Build a Simple Sentiment Analysis Using Social Media in a Crisis

ChrisSyme
Keeping track of how your crisis is developing can be made easier if you follow and log the sentiment around the event in the digital space. Using social media well in a crisis means knowing when and where you should respond. A sentiment analysis can help you form an effective triage response system.
How to Build a Simple Sentiment Analysis Using Social Media in a Crisis

Sentiment Analysis Symposium call for speakers, plus free videos from New York

SethGrimes
The Call for Speakers is open for the next Sentiment Analysis Symposium (http://sentimentsymposium.com), slated for October 30, 2012 in San Francisco.
Sentiment Analysis Symposium call for speakers, plus free videos from New York