Recent Posts

Will NFL Sponsors Punt on the Moral Compass Issue?

Localspeak
The NFL has a public fiscal responsibility, enjoying tax exemptions (and tax loopholes) which extend to the teams. Which begs the question of the NFL’s ethical responsibility to the public, and its sponsors: The moral obligation of a sponsor to humanity not to punt on the moral standard of whom it’s in bed with.
Will NFL Sponsors Punt on the Moral Compass Issue?

Entrepreneur Barbie Dresses for Ice Cream Social

Localspeak
Mattel’s launch of EB last month comes on the heels of a highly charged climate where women’s rights are being threatened at the Supreme Court level and sexual assaults on women are increasing, fueled by the objectification of women not only in marketing (eg. Barbie’s Sports Illustrated cover shoot and Pantene’s #unapologetic campaign, which now riffs in EB marketing), but also by public school dress codes.
Entrepreneur Barbie Dresses for Ice Cream Social

Big Data and Social: The Key to Sentiment Analysis?

GilAllouche
In today’s world where social media plays such a central role for so many people, it’s only natural that companies would want to get in on the action. With big data in the cloud and analytics tools such as Hadoop Hive, it’s easier for companies to use social media to their immediate advantage.
Big Data and Social: The Key to Sentiment Analysis?

The Social Caped Crusade Against Ben Affleck

Rob Sutter
This past Thursday night, it was announced that Ben Affleck would be starring as Bruce Wayne in the Man of Steel sequel. Even though 2015 is still quite some time away, it didn’t stop the masses from responding in a multitude of fashions. While one might find a few superhero fans that couldn’t care less, the vocal majority cried foul, even to the point when #BetterBatmanThanBenAffleck was trending.
The Social Caped Crusade Against Ben Affleck

"Sentiment That Matters," with Augie Ray

Adam Chapman
"I just want brands to focus on sentiment that matters and not on what is facile and easy to measure. Ten thousand 'likes' for a puppy picture is not worth a dozen customers getting their real problems resolved because brands listened and acted."
"Sentiment That Matters," with Augie Ray

How to Build a Simple Sentiment Analysis Using Social Media in a Crisis

ChrisSyme
Keeping track of how your crisis is developing can be made easier if you follow and log the sentiment around the event in the digital space. Using social media well in a crisis means knowing when and where you should respond. A sentiment analysis can help you form an effective triage response system.
How to Build a Simple Sentiment Analysis Using Social Media in a Crisis

Sentiment Analysis Symposium call for speakers, plus free videos from New York

SethGrimes
The Call for Speakers is open for the next Sentiment Analysis Symposium (http://sentimentsymposium.com), slated for October 30, 2012 in San Francisco.
Sentiment Analysis Symposium call for speakers, plus free videos from New York

Should Social Media Listening Replace Your Asking Consumer Research? [Convo]

neilglassman
As part of Kraft Foods' Consumer Insight and Strategy Group, Frank Cotignola leads the group's Community Management/Knowledge Management and social media listening/consulting efforts. In this conversation, we explore how social media listening can offer new understanding through sentiment analysis and access to broader topics that you've not had the funds to tap. True listening is not data on a spreadsheet acquired by applying legacy "asking" methodology. It requires putting an ear to a wide spectrum of conversations, thoughtful interpretation and judgment of the data, then applying what's discovered to improve listening activities. And listening research is not limited to social channels.
Should Social Media Listening Replace Your Asking Consumer Research? [Convo]

Customer Engagement is a Multi-Channel Proposition [CONVO]

neilglassman
According to Banafsheh Ghassemi, VP Marketing at American Red Cross, relying too heavily on sentiment and other analyses from social media can create blind spots for marketers in our multi-channel world. We need to be listening on all the channels in which we engage our customers. In this conversation, she shares with us her perspectives on the integration of business strategies and emerging technologies, such as sentiment analysis.
Customer Engagement is a Multi-Channel Proposition [CONVO]

Social Media Trends in 2011

Natasha Netschay Davies
Although 2010 saw an increase in brands using social technologies, most posts on Facebook Pages and Twitter accounts were merely announcements or redirects to a corporate website. As companies become more familiar with the etiquette and overall landscape of the Social Web, 2011 will see a truer form of engagement between business and consumer. My predictions - with some personal hope mixed in: