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sentiment analysis

April 14, 2015
Gen Z is the social native generation. Listening to these post-Millennial kids, one gets a sense of their innate understanding and curiosity of what it’s like to be living in an anachronistic media world obfuscated by gender-stereotyping—their attitudes about gender stereotypes on a head-on collision course with mainstream media.
gender social native
February 27, 2015
Welcome to another Social Media Today webinar, part of the Best Thinker webinar series, this time on the topic of: Sentiment Analysis: Extracting Meaningful Information While Not Oversimplifying Your Data.
Sentiment Analysis
February 06, 2015
Seeing sentiment rated comments about your brand through a social listening platform can be both exciting and daunting. Knowing the process behind sentiment rating, and what to do with comments after they've been rated, makes the task of gathering insights a lot easier. We lift the veil on sentiment analysis with an explanation of how comments are rated, screenshots of sentiment rated comments, and tools that can be used to gather insights from sentiment rated comments in a social listening platform.
January 15, 2015
In a groundswell of support for freedom of the press and in solidarity with the victims of last week’s political assassinations, all major U.S. newspapers—with the exception of The New York Times—have published the cover of the satirical Charlie Hebdo’s first issue since the terrorist attacks. Social media channels throughout the English-speaking world have responded to the Times decision with an unambiguous negative 45% social sentiment in the past few days.'s picture

Sentiment Analysis: Extracting Meaningful Information While Not Oversimplifying Your Data

We live in a world of big, unstructured data that’s come a long way. We’ve learned bigger doesn’t always mean better—or positive, negative or neutral, for that matter. We know now that the value of data is determined by the quality of analysis. But we can get distracted evaluating unnecessary data points. While simplifying the conclusion, a balance is required so as not to distort it.

December 25, 2014
Find out what top brands are winning in social media sentiment in uberVU via Hootsuite's Naughty or Nice List!
November 18, 2014
Last week, Social Media Today and Tracx joined forces to host a webinar entitled "What’s Next with Sentiment Analysis?" The conversation addressed how more and more organizations are accessing the true connotation of every word posted by their audience, thanks to sentiment analysis tools. Some great questions were asked during the discussion, and we’ve answered them in this post.
November 11, 2014
Back in 2012, the politics editorial team at USA Today teamed up with Twitter and Topsy to create the Twitter Election Meter to track real-time sentiment on Twitter for Obama and Romney. This year, USA Today’s Politics Editor Paul Singer and his teamed joined forces with Twitter again to launch the Twitter Political Issues Index (TPII).
November 07, 2014
On Tuesday, it was my pleasure to moderate a panel discussion, sponsored by Tracx, about sentiment analysis. Our panel included Frank Cotignola, CIM, Global Analytics and Digital Insights at Mondelez; Cheryl Contee, CEO at Fission Strategy and co-Founder of; and Eric Forst, Vice President, Client Services at Tracx.
sentiment analysis