View Twitter chat schedule: #SMTLive

sentiment analysis

May 11, 2016
As part of an ongoing experiment into data analytics, here's an analysis of how Twitter users responded to the latest episode of Game of Thrones, based on automated sentiment analysis.
How Did Twitter Users Respond to the Latest Episode of Game of Thrones? | Social Media Today
October 20, 2015
Pope Francis’ recent visit to the United States was both historic and captivating. For more than a week it was the topic on nearly every news outlet as well as dominating social media. Americans of all beliefs took to social media, particularly Twitter, to express and share their sentiments, reactions and emotions over the Pope’s visit.
June 26, 2015
Incorporating social data into market research can massively impact a company's marketing initiatives. It enables market researchers to ask better questions, using relevant language, and it helps structure new research models. And data-backed recommendations are always preferred to mere personal hunches. Both General Motors (GM) and Jaguar discovered the mighty power of social data in recent years.
GM and Jaguar Social Data Lessons
April 14, 2015
Gen Z is the social native generation. Listening to these post-Millennial kids, one gets a sense of their innate understanding and curiosity of what it’s like to be living in an anachronistic media world obfuscated by gender-stereotyping—their attitudes about gender stereotypes on a head-on collision course with mainstream media.
gender social native
February 27, 2015
Welcome to another Social Media Today webinar, part of the Best Thinker webinar series, this time on the topic of: Sentiment Analysis: Extracting Meaningful Information While Not Oversimplifying Your Data.
Sentiment Analysis
February 06, 2015
Seeing sentiment rated comments about your brand through a social listening platform can be both exciting and daunting. Knowing the process behind sentiment rating, and what to do with comments after they've been rated, makes the task of gathering insights a lot easier. We lift the veil on sentiment analysis with an explanation of how comments are rated, screenshots of sentiment rated comments, and tools that can be used to gather insights from sentiment rated comments in a social listening platform.
January 15, 2015
In a groundswell of support for freedom of the press and in solidarity with the victims of last week’s political assassinations, all major U.S. newspapers—with the exception of The New York Times—have published the cover of the satirical Charlie Hebdo’s first issue since the terrorist attacks. Social media channels throughout the English-speaking world have responded to the Times decision with an unambiguous negative 45% social sentiment in the past few days.'s picture

Sentiment Analysis: Extracting Meaningful Information While Not Oversimplifying Your Data

We live in a world of big, unstructured data that’s come a long way. We’ve learned bigger doesn’t always mean better—or positive, negative or neutral, for that matter. We know now that the value of data is determined by the quality of analysis. But we can get distracted evaluating unnecessary data points. While simplifying the conclusion, a balance is required so as not to distort it.

December 25, 2014
Find out what top brands are winning in social media sentiment in uberVU via Hootsuite's Naughty or Nice List!