Google Search

If your workforce is motivated, engaged, and socially equipped, you can pull off an appropriate and successful employee advocacy program. Learn how. Register here! 


July 11, 2014
Despite overwhelming support for the idea that Google’s decision to delete Google authorship photos was based on authorship photos’ impact on the CTR of paid search ads, some naysayers insisted that this couldn’t be the case. I wasn’t content to leave things at that, so I set about looking for evidence to support my theory – and I’ve found it.
September 28, 2013
The Google+ hashtag (or ‘pound sign’ if you’re American!). There to help you find similar content, make your content more discover-able and give your content more context… but how about helping your content get more exposure in the organic SERPs? No? Well, yes actually!
March 21, 2013
It seems Google has started tweaking page titles with one apparent intention: to promote branding. But what happens when Google starts rewriting our page titles; are they saying our page titles are unsatisfactory? And if we don’t start rewriting them, are we going to suffer a ranking loss?
March 15, 2013
Brands have been eager to rise to the top of the search rankings ever since Google killed the yellow pages. Only trouble is, space is limited. Having a top SERP, or search engine results page, is like having a premium listing in the phone book. Here's how to get one.
April 23, 2009
A new usability study done by Jakob Nielsen confirms the important of the first 2 words or about 11 characters of a website's links and headlines. On Web and intranet pages, lists occur in many places, including: Search engine results pages (SERP) Lists of current or archived articles, headlines,...
August 24, 2008
In this session, representatives from all the major search engines explained what has been happening in the universal (blended) search space over the last year. You've probably noticed that more and more other media are showing up in the search engine results pages (SERPs). Think video clips,...
July 07, 2008
I came across this great presentation from my buddy Daniel Riveong, Head of Search Marketing at e-Storm International on why an integrated SEO and SEM program can help you get the most impact on search engine results pages (SERPs), while effectively managing your search marketing spend. By sharing...
February 03, 2008
For the past twenty-four hours, I have been forced to concentrate on something other than social media…until, that is, social media reared its ugly head as a possible solution to an equally ugly conundrum. My son is a junior in high school in New Jersey, fortunate enough to attend a private school...