Get the tips on how to get your brand ready to win the hearts and minds of today’s consumer – a more savvy consumer than ever. Join us for #SMTLive

Sharing Economy

July 23, 2015
It’s official: one of the biggest players in the sharing economy was at war with the biggest city in the United States, and the outcome determined the staying power of one of most disruptive movements of our time. In the fight between Uber and New York City, Uber has won, signifying a major paradigm shift in city governing.
Uber Just Can't Lose?
June 18, 2015
The California Labor Commission ruled recently that drivers who work for the ride-finder app Uber are technically employees, not independent contractors as the company has claimed. Uber has stated that its app merely connects drivers with passengers, that it is more of a middleman, rather than manager. However, the ruling cited many instances where Uber operated as an employer.
uber lawsuit
June 03, 2015
Who are the real beneficiaries of the sharing economy?
March 06, 2015
The sharing economy has arguably never been driven purely by altruistic motives, and its success has more likely rested on “people’s practical needs and their ability to save or make money.” Tellingly, 52% of Leo Burnett survey respondents said they agreed with this statement, “I think most people would rather own than share, if they can afford to.”
January 27, 2015
I made a New Year’s resolution this year: buy nothing new and get what I need exclusively on Yerdle for a full year. I’m calling it “The Y4Y Challenge”: Yerdle for a Year!
January 13, 2015
USAA, Uber and the state of Colorado have all taken actions that not only protect consumers but also facilitate the continued growth of sharing economy firms. Their actions demonstrate how Transportation Network Companies (TNCs, such as Uber and Lyft), states (including lawmakers and regulators) and insurance companies can innovate and collaborate to resolve the issues of risk and protection that hinder growth, acceptance and adoption of ridesharing.
November 15, 2014
Having analyzed the social networking space for about a decade, I was curious on comparing it to the Collaborative Economy space where I’m currently focused fulltime.
crowdfunding social networks
November 12, 2014
The sharing economy has thrust the concept of paying purely for what you use firmly into the mainstream. Whereas historically we would regard buying a car, and then not using it for 95% of its life, as very much the norm. Now though, we regard it as perfectly normal, and infinitely more sensible, to pay for a car as and when we need it.
November 09, 2014
Whilst it’s probably a stretch too far to suggest we’re living in the free agent nation, it’s no doubt true that more people are trading online in a variety of ways.
October 23, 2014
This is a growing problem in other areas of the online marketplace, as tech start-ups designed for the share economy are being encroached by commercial interests looking to increase their own profit margins