Social media should be a key part of every business marketing plan, especially for small businesses and startups. Despite being disadvantaged by having a smaller advertising budget than their larger, more established counterparts; many small businesses can get a leg up by being more innovative and creative with their social media presence.
On December 5th, 2014, we talked to Jeff Korhan, author of Built-In Social: Essential Social Media Marketing Practices for Every Small Business , on a Google+ Hangout on Air. Jeff first became aware of the power of content marketing when he implemented the practice in his small landscaping business...
SEO agencies are always after big-name, big-spend clients, but the reality is our bread and butter is usually made up of a large number of smaller accounts. With only a few hours each month how can we as SEO specialists make a difference on a small account?
In parallel to technology considerations, the single most important success factor for most companies is The Customer. These days all activities related to the customer must be ramped up and more responsive to customer needs and desires.
Despite the fact that an increasing number of small businesses are spending money on social media marketing, not all of them are reaping maximum benefits. This is often due to their inability to develop a personalized marketing plan targeted toward a specific audience.
Small business owners have about a zillion things to do each day – and social media is not usually at the top of the priority list. However, the smart, effective use of social media is essential to building a business’s brand, connecting with potential customers, fostering customer loyalty, and even resolving customer complaints.
If you are a small business owner who finds Google's alliterative algorithms Penguin and Panda to be intimidating territory, you’re not alone. While it’s certainly possible to make a full-time career out of the analysis of these search engine rank determiners, it’s also possible to break it down into manageable and actionable bites. Let’s start with some clarifications.