Join this webinar to learn how leading brands are adapting to meet the needs of their customers in social media. Panelists include Dan Gingiss of Discover and Kristina Libby of Microsoft. Register here!
2014 saw a 65% increase in advertising for mobile, growing it into a $31.9 billion industry. This is according to a new report from the Interactive Advertising Bureau (IAB), which measured global spending on mobile advertising.
Recently shaken by a security scandal involving mobile devices that could be hacked by a malicious text message without owners being aware of it, Google has promised to make efforts to regularly update the security systems of its Android operating system. While this is a step in the right direction, actually improving Android security is a complicated endeavor.
Like the recent iPhone-frozen-by-text issue that was recently in the news, Android phones are now under threat from hackers, but this time around it could be much worse than a simple frozen phone. As has been reported by several news outlets, a new vulnerability has been discovered that could harm up to 95% of Android phones, and doesn't even require the phone's user to do something foolish like open an untrustworthy attachment.
The applications for smartphones within physical retail environments already extend beyond in-store product or pricing comparisons by consumers. Moreover, the future use-cases that are likely to emerge in the coming year will expand across a variety of retail sectors.
Let’s face it: you can’t ignore mobile devices any more. According to research from eDigitalResearch and IMRG in April 2013, 39% of smartphone owners have already used their mobile device to make a purchase and 10% of all ecommerce website visits come from mobile.
Image credit: Robert Scoble Just when you think you're getting all the social media technology under your belt along comes mobile. One out of every seven minutes of media consumption today takes place via mobile devices, according to new research from IPG's Universal McCann and AOL. That's expected...