You can have a Facebook page, a Twitter account, and even a LinkedIn business profile, but there’s no point in running a social media campaign if it’s not designed to drive leads to your business. Learn more in the eBook.Download now!
Most travelers rely on their smartphones and tablets to get all information right at their fingertips. The travel industry must equally adapt to the behavior of their customers by providing an app than can enhance their customer service experience.
As the worldwide marketplace absorbed more low-cost smartphones for mobile internet access, a new era gained momentum in the Global Networked Economy. The dominant smartphone operating systems (OS), Google Android and Apple iOS, saw their combined market share swell to 96.4 percent for the quarter, leaving little space for competitors. Android was the primary driver with its vendor partners shipping a total of 255.3 million Android-based smartphones in 2Q14 -- that's up by an impressive 33.3 percent year-over-year.
In February of 2014, more Americans accessed the Internet through mobile smart devices than they did through conventional computers. This is the very first time that this has happened. Up until this year, mobile internet use has always been something of a secondary concern for marketers.
With the announcement of BlackBerry 10, many are wondering if the company can, once again, offer businesses something that no other phone can. BlackBerry has always offered a level of security that many businesses felt was worth investing in. Even if the phones were annoying and cumbersome, the fact that BlackBerry encrypted e-mails meant that company secrets were less likely to leak out.
It’s no secret that smartphone applications are now a massively used commodity, with more and more brands and their respective online PR or social media agencies beginning to see the value in creating apps and the different use cases for their business. The ability for brands to create a more...
"Near Field Communication technology enables smartphone users to gain instant access to digital data from another NFC enabled handset or NFC tag simply by placing or waving their phone next to the NFC tag. Much like scanning a QR code or connecting via Bluetooth, the tag then sends content automatically between the handset and the tag - be it a Foursquare-style check-in at a record store or access to an exclusive in-store promotion."
What did you do this morning after your alarm went off - other than hit the snooze button? If you've got a smartphone, a new study says, there's about a one-in-three chance that you switched on your phone and loaded up an app. And if you're in that group, chances are also pretty good that you checked Twitter, Facebook or some other social networking app; 18 percent of those users, for example, logged onto Facebook before they got out from under the covers.
Both the bottom up employee grassroots efforts and the new top down CIO policy shift signal a change for IT in a much broader sense. Web 2.0 taught us that software and tech tools can be simple, elegant and mask complexity while increasing productivity and functionality. The IT shop of the future is one that continues to effectively manage risk and security but also empowers employees by enabling personal choice that will increase productivity and satisfaction.