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August 25, 2014
For the small business owner just getting started in social media, the landscape can be overwhelming. Follow the tips and examples below to avoid common pitfalls and start your social media marketing strategy on the right path!
January 30, 2013
Think SoLoMo is just for brick and mortar companies? You'd be wrong! Any SMB can implement a SoLoMo marketing campaign that produces results. Watch the (fictitious) team at MarTech Brewing as they brainstorm a SoLoMo strategy to launch their seasonal winter ale.
July 14, 2012
If you are not using social media for your business in the correct way, then it will definitely be a huge waste of time. Without an investment in creating a social media marketing plan that works for your business with goals and a clear strategy to reach those goals, then you may as well not bother with social media for marketing purposes at all...
May 07, 2012
On May 7th Google started rolling out the Hangouts On Air feature worldwide. Here is our take on how to use it. While it is still in the introductory age, one still needs a jumping off point.
May 03, 2012
When Mark Zuckerberg was involved with first launching the now giant entity that is Facebook, he had a smaller vision of how it could be used. Students would be able to connect with other students locally through his network and share ideas, friendships, and according to the movie The Social Network maybe gain a little fame for the little guy.
September 27, 2011
"The biggest loser in the recent Facebook changes is small business. Many of you were relying on Facebook as a free platform where you could develop a loyal community of fans that might “like” and “share” and “comment” in the hopes that others would see and do the same, and ultimately be converted into a regular customer. Facebook has just made that harder for you, especially if you are new to the platform, have under 500 or so fans, and are not an advertising partner."
March 18, 2010
I recently spoke at a little breakfast meeting of a 100 people or so and I knew that the economy was still being unkind to small business owners. I knew they were still trying to wrestle with the alternative options that social media might provide. But coupled with wrestling whether to make the...
February 09, 2009
I had been throwing the following around in my head after meeting with a quite a few business owners and talking with some respected thought leaders in the social media marketing space and I want to know what you think. As an SMB you need to ask two primary questions when pitched with incorporating...
February 20, 2008
This a cross post from the AppGap which I will do on occasion. I think that project management is one of the killer apps for web 2.0 within the enterprise. It was one of the applications that first excited me about the business potential of web 2.0 (e.g., An Enterprise 2.0 Poster Child in the IT...
February 26, 2007
I'm friends with Intuit folks, really great team over there. I read Avinash's web analytics blog frequently, and spoke on a panel about Business Blogging with Paul Rosenfeld of Intuit . Great folks who get the web. We all know about Intuit as having a successful online community. They've done quite...