Despite the fact that an increasing number of small businesses are spending money on social media marketing, not all of them are reaping maximum benefits. This is often due to their inability to develop a personalized marketing plan targeted toward a specific audience.
What is it, exactly, that makes cloud such a smart play for the small and midsize company? While there are many things that attribute to how the cloud can help any business big or small, the biggest competitive advantage of cloud can be found in these three areas, which make up the concept of Flexible Consumption.
Are you an entrepreneur, small business owner or leader in a corporate organization and feel like you are stuck in a rut? Ever feel as though the rest of the world is zooming past you? Or maybe that you have fallen victim to the status quo bug? If this is you, then this episode of the Social Zoom Factor podcast is exactly what you need.
If you’re thinking about starting a small business, or have recently undertaken any entrepreneurial venture, you might be looking to expand your bookshelf. Here are some of the best, most inspiring, and most helpful titles we’ve read over the years.
Analytics are not limited to the functions of operational performance, financial and risk management, and supply chain optimization. Midsized companies are especially interested in analytics in support of improved marketing and sales, with customer insight as a top priority.
In 2013, both large and small retailers earned business by making social media a priority. But it was the small merchants, operating exclusively online, that dominated the top ranks of the social media 500. This infographic takes a closer look at how SMBs can harness the power of smart placement, great content and nimble response.
As with all major IPO's, we will read a lot of diverse and conflicting opinions on its valuation: to some Twitter will be an overpriced money-losing startup, to others it will be the next major player of the Web and undervalued. To add a data point to the debate, the Scoop.it team decided to study...
A clear benefit of social media is repeat exposure with your network. You have the opportunity to remind them over and over again about what you have to offer, which can shorten your sales cycles drastically. As your following increases, your influence grows.
In many ways, things are harder than they’ve ever been before for the 4.5 million SMB CEOs in the United States. Between tightened restrictions on bank loans, and rapidly-changing marketing best practices, the 50% of companies that survive past their 5-year anniversary are typically run by individuals that are both savvy and tenacious.