Recent Posts

Beyond Engagement: The Growing Influence of the Subject-Matter Expert

greykite
In a fast-moving consumer environment, short-form content may be the answer. Tweets, social-media updates, posts and comments are all easily shared and make excellent material for the advocacy process. That leaves a huge number of organizations looking for content that supports longer-term objectives; enter the subject-matter expert (SME).
Beyond Engagement: The Growing Influence of the Subject-Matter Expert

SMEs, Social Media, and the Costs of Managing a ‘Free’ Resource

nancyperkins313
Social media is free, but SMEs are spending a lot on this marketing channel. Are the costs justified, or are companies better off staying out of social media?
SMEs, Social Media, and the Costs of Managing a ‘Free’ Resource

Google to Roll Out Integrated Small Business Marketing Solution

Chris Horton
According to a recent article by Amir Efrati of the WSJ, Google is creating a integrated marketing solution for small businesses (SMBs) trying to cash in on the consumer shift to social, mobile, local.
Google to Roll Out Integrated Small Business Marketing Solution

Social Media Success: 3 Steps to Leveraging Your Experts

sapountzis
Leveraging your subject matter experts to drive success in social media involves three key steps: (i) find them, (ii) define roles, and (iii) engage them

Is Your Business Listed in Local Search Results?

Debra Murphy

Profiles - a barrier of Web 2.0 integration

ChrisSparshott