October 8th, 12pm ET: Breaking Social Out of Its Silo
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June 26, 2014
In a fast-moving consumer environment, short-form content may be the answer. Tweets, social-media updates, posts and comments are all easily shared and make excellent material for the advocacy process. That leaves a huge number of organizations looking for content that supports longer-term objectives; enter the subject-matter expert (SME).
September 29, 2012
Social media is free, but SMEs are spending a lot on this marketing channel. Are the costs justified, or are companies better off staying out of social media?
June 19, 2012
According to a recent article by Amir Efrati of the WSJ, Google is creating a integrated marketing solution for small businesses (SMBs) trying to cash in on the consumer shift to social, mobile, local.
October 10, 2011
Leveraging your subject matter experts to drive success in social media involves three key steps: (i) find them, (ii) define roles, and (iii) engage them
March 23, 2009
If not, you are missing a huge opportunity! Most small business owners market their products and services to a specific geographic market and they most likely use a mix of local advertising, direct marketing, coupons and word of mouth marketing. Depending on your type of business, you may also use...
May 19, 2008
I was talking to a member of the IT press in New Zealand today and I was asked a general question about the trends in Web 2.0. Web 2.0 will really help organizations innovate but it will also throw up a number of challenges. One of the many challenges is Profile management. As our employees and...