Recent Posts

Content Marketing: Is 2014 Really Shaping Up to Be the Year of Video?

PaulDunay
This week I moderated another Social Media Today webinar as part of their Best Thinker webinar series, this time on the topic of Content Marketing: Is 2014 Really Shaping Up to Be The Year of Video? The webinar included a superb mix of panelists namely: Zach Cole the Social Media Manager at Lyft, Richard Boehmcke Creative Director for Vibrant Motion, and Kristen Craft who is the Director of Partnerships at Wistia.
Content Marketing: Is 2014 Really Shaping Up to Be the Year of Video?

Spreadable Doesn't Have to Be Viral: #SMTLive Webinar

suzimcc
On 10/8 we had a fantastic Webinar on how spreadable media is reshaping the contemporary understanding of content and messaging. As always, our SMTLive community was incredibly engaged. The following are some of the highlights from our accompanying Tweetchat.
Spreadable Doesn't Have to Be Viral: #SMTLive Webinar

Taste of Things to Come at the Social Shake-Up

Robin Carey
According to Porter Gale, the value of personal brand, or “recognizing the power of connections” helped to bring about a partnership with (Virgin America and) Twitter. “We had wifi in the planes … it wasn’t just a customer service thing, it was also a way we were generating a lot of press… That word-of-mouth can be very powerful.”
Taste of Things to Come at the Social Shake-Up