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If your workforce is motivated, engaged, and socially equipped, you can pull off an appropriate and successful employee advocacy program. Learn how. Register here! 

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How to Create a Cultural Model for Effective Social Media Management

Are you leveraging customer conversations in social media to inform strategies and guide the creation of marketing programs? Learn how in our webinar “How to Create a Cultural Model for Effective Social Media Management.” See how the largest brands in the world work across their organization to develop a communications and an engagement framework that incorporates their audience and their brand identity.'s picture

What’s Next with Sentiment Analysis?

How do you know your customers’ tone of voice and the nature of their feelings expressed online when all you have is text?'s picture

From Data to Direction: How to Convert Social Media Data Into Actionable Insights

A lot of promises have been made about social media data and how it can be used for business intelligence. But when it comes to finding actual insights that drive new business initiatives, organizations often get lost along the way.'s picture

The Relationship Era: Creating Authentic Customer Relationships in a Cluttered World

An Albert Einstein quote says it all when it comes to the relationship era in business, "Try not to become a man of success, but rather try to become a man of value.” Simply switch “man” to “brand.” The only way for organizations to achieve lasting success is to create authentic customer relationships. Not even all the money in the world spent on cool social media campaigns, viral videos, or the most micro-targeted online ads will do achieve this.'s picture

What Does Customer Experience Mean for Your Social Business

Respond promptly to customer needs. Make sure customer interactions are extremely tailored. Provide the right information to the right place at the right time. These are all the actions businesses must take to deliver a seamless customer experience. However, one person can’t do it. It is even too much for one department.