On Tuesday, Social Media Today hosted a Twitter Chat discussing The State of Twitter. This post collects much of that conversation so that our readers can go back and see what some of the people in our community, including a number of SMT Influencers , think about Twitter at this moment and how it...
This week I moderated another Social Media Today webinar as part of their Best Thinker webinar series, this time on the topic of The ROI of Influencer Marketing . This webinar featured Eric T. Tung, Brand Ambassador for companies like Ford, Microsoft, Verizon and MasterCard, Kathleen Hessert, CEO of Sports Media Challenge and Eric Berkowitz, SVP of Global Services at Tracx . This webinar was sponsored by Tracx . We discussed ideas and tips from finding influencers for your brand to calculating ROI on your program.
This week I moderated another Social Media Today webinar as part of their Best Thinker webinar series, this time on the topic of How Does Social Listening Change the Way You Do Business (and Create ROI)? This webinar featured Mikael Lemberg, Director of Product Management at Falcon Social, Andrew Ashton, Digital Marketing Specialist, Pizza Hut and Greg Gerik, CEO at Gerik & Company. We discussed a ton of ideas on how to capture ROI or create impact using social media!
Our #SMTLive webinar last week gathered power marketers to talk about the future and the present of Influencer Marketing. Baby, it’s come a long way since the early days of SMT – or even what we fondly referred to as “Mommy Blogging.”
Some of our favorite Best Thinkers joined our SMTLive webinar to talk about how to increase buy in on social selling strategies. They discuss everything from what exactly social selling is to best practices in executing an organization-wide approach. Here is our recap.