Recent Posts

#SMTPowerTalk 1: Does Social Business Make Sense?

David Amerland
Social business models should work. By now we should be seeing a massive shift across the traditional business model. The fact that this is not happening is an indicator of the difficulty associate with the application of a social business model. In this HOA we look at all the reasons behind it and we examine some of the practical hurdles that need to be overcome.
#SMTPowerTalk 1: Does Social Business Make Sense?

Social Media Analytics: From Return on Investment to Return on Involvement [VIDEO]

David Amerland
ROI has been a dirty word in social media marketing ever since there was social media marketing to talk about. In an incredibly value-laden Hangout On Air this past Wednesday, the Social Media Today Power Talk series tackled the issue and provides some real, actionable answers.
Social Media Analytics: From Return on Investment to Return on Involvement [VIDEO]

#SMTPowerTalk: Measuring Success in Social Media Network Marketing

David Amerland
ROI looms large when it comes to social media network marketing. In tomorrow's #SMTPowerTalk, we provide some of the answers to all those pesky questions about whether marketing efforts are actually delivering on their promise. Our special guests include Lee Smallwood, founder and CEO of NOD3X.com, and Ammon Johns of AmmonJohns.com.
#SMTPowerTalk: Measuring Success in Social Media Network Marketing