Recent Posts

Social Media Analytics: From Return on Investment to Return on Involvement [VIDEO]

David Amerland
ROI has been a dirty word in social media marketing ever since there was social media marketing to talk about. In an incredibly value-laden Hangout On Air this past Wednesday, the Social Media Today Power Talk series tackled the issue and provides some real, actionable answers.
Social Media Analytics: From Return on Investment to Return on Involvement [VIDEO]

#SMTPowerTalk: Measuring Success in Social Media Network Marketing

David Amerland
ROI looms large when it comes to social media network marketing. In tomorrow's #SMTPowerTalk, we provide some of the answers to all those pesky questions about whether marketing efforts are actually delivering on their promise. Our special guests include Lee Smallwood, founder and CEO of NOD3X.com, and Ammon Johns of AmmonJohns.com.
#SMTPowerTalk: Measuring Success in Social Media Network Marketing