Recent Posts

The Social Business Shake-Up at SXSW [VIDEO]

Kelsey Arnold
On the first day of South by Southwest Interactive this year, Social Media Today and IBM hosted The Social Business Shake-Up at the W in Austin. The panel touched on what we see as the major themes of social business: collaboration, customer-centricity, security, analytics, and innovation.
The Social Business Shake-Up at SXSW [VIDEO]

Agency Startup Digital Flash on Small Agencies Achieving Impact at Scale [VIDEO]

Simon Pearce
As part of my conversations about the new collaborative economy at SXSW last week, I spoke to the co-founders of digital agency startup "Digital Flash" about how their business came about (as a result of new more flexible models of collaboration) and how they have been able to accomplish larger results.
Agency Startup Digital Flash on Small Agencies Achieving Impact at Scale [VIDEO]

Roku CMO Matthew Anderson (@mandersonsfca) Interview with Simon Pearce

Simon Pearce
I caught up with Roku CMO Matthew Anderson at South by Southwest last week. Matthew and I talked about content democratization and how it's never been easier to launch your own TV station. As the cost of content production has plummeted, so have the barriers to entry.
Roku CMO Matthew Anderson (@mandersonsfca) Interview with Simon Pearce

Benjamin Dyett on How Collaborative Networks Are Rivaling Much Larger Companies

Simon Pearce
Simon Pearce (@simonpearcelive) spoke to Grind co-founder Benjamin Dyett (@BenjaminDyett) about collaborating outside of the walls and silos of yesteryear. Benjamin talked about how collaborative networks and communities like Grind are providing the multiplier effect that was previously the exclusive domain of large, established companies.
Benjamin Dyett on How Collaborative Networks Are Rivaling Much Larger Companies

Thoughts and Sound Bites from SXSW

edwardboches
There were some central, unifying themes this year at SXSW. Big data was evident in everything from startups pitching new data-driven platforms, to the profit motives (somewhat disguised as altruism) of companies mapping our genes, to IBM’s Watson-informed lunch truck. Global impact and policy had an entire track.
Thoughts and Sound Bites from SXSW

How to Talk to Executives About Social: @Sandy_Carter Interview at #SXSW

Simon Pearce
This week at South by Southwest, Simon Pearce (@Simonpearcelive) talked to Sandy Carter of IBM (@sandy_carter) about how to communicate the benefits of Social Media within the enterprise. Sandy talked about ROI, overcoming the social media fear factor and how to talk to your colleagues effectively about social.
How to Talk to Executives About Social: @Sandy_Carter Interview at #SXSW

Day Five of #SXSWi: Familiar Faces, New Rules Define #SocBizShakeUp

Aja G
The last day of SXSW Interactive ran the gamut from HootSuite and Twitter to George Takei and Chelsea Clinton, all with different ideas about how social is shaking up business. It was a solid way to wrap up a great conference that defined what #SocBizShakeUp really means.
Day Five of #SXSWi: Familiar Faces, New Rules Define #SocBizShakeUp

Day Four of #SXSWi: Collaboration, Innovation and Tech at #SocBizShakeUp

Aja G
Collaboration, innovation and the technology of the future were the name of the game yesterday at SXSW: from Snowden being simulcast to thousands of people, to self-driving cars, to a cameo by Nicolas Cage. Here are the top stories from #SXSWi on March 10th.
Day Four of #SXSWi: Collaboration, Innovation and Tech at #SocBizShakeUp

And the Best Marketing Strategy at SXSW Is … Kindness

RohitBhargava
Everywhere you look here in Austin, the smartest brands are skipping the temptation of putting up big banners and instead offering value, creating moments for people to share ideas freely and connecting them face to face in spaces like 3M’s Idea Exchange Lounge, or Paypal’s Blogger Lounge.
And the Best Marketing Strategy at SXSW Is … Kindness

SXSW: What Social Media Analytics and Data Can't Tell You

kanter
I’m just back from the SXSW Interactive Festival where I was on a panel called “What Social Media Analytics Can’t Tell You” moderated by Alexandra Samuel of Vision Critical, Jeremiah Owyang, Crowd Companies, and Colby Flint, Discovery Channel. Here are some highlights.
SXSW: What Social Media Analytics and Data Can't Tell You