Whole Foods' focus on hyper-local social has yielded over 850 social media accounts across 400 retail locations in 12 regions across North America and the UK. We spoke with Natanya Anderson, Whole Foods' Director of Social Media and Community, for this episode of the Social Business Engine podcast to get some insight into how the Whole Foods goes about managing such a huge social media presence.
Calling all B2B community builders, the Big List of B2B Customer Communities Research Project is open again! Our mission is to collect and share information about B2B community powerhouses and shine the spotlight on these community building heroes. We’ll be compiling another list and following up with the most intriguing communities for case studies.
The moniker “social business” will disappear over the next 24 months. However, the concepts underlying social business will provide the foundation for good business strategy. The new abilities to take social, mobile, cloud and Big Data will converge to create new opportunities. The result - social business is just good business strategy.